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7 Best Practices for Connecting with Prospects after an Event

Team Qwardo recently concluded two events in Hyderabad, the NGN Summit and the IndiaSoft Conference. As we were executing our post-event follow-ups to turn leads into customers, we thought of sharing a few best practices we have seen working. Feel free to add other best practices you have seen working as well.

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7 Best Practices for Connecting with Prospects after an Event

  1. 1. Intelligent One-to-One Conversations at Scale 7 Best Practices for Connecting with Prospects after an Event to Deliver Higher Event ROI
  2. 2. #1 – Add context to every lead Personalize your communication to each lead based on insights from the event discussion Engage. Nurture. Convert. Deliver Personalized Customer Journeys. Sign-up today at qwardo.com
  3. 3. #2 – Prioritize and Classify Leads As hot, warm or cold – based on interest, services desired, role, customer segmentation Engage. Nurture. Convert. Deliver Personalized Customer Journeys. Sign-up today at qwardo.com
  4. 4. #3 – Don’t let the Leads get Cold Have a follow-up drip campaign ready to go even before the event concludes Engage. Nurture. Convert. Deliver Personalized Customer Journeys. Sign-up today at qwardo.com
  5. 5. #4 Bring Ideas Out while they are still fresh in the mind Get your team together and record all their insights from the event in one place Engage. Nurture. Convert. Deliver Personalized Customer Journeys. Sign-up today at qwardo.com
  6. 6. #5 Turn Your Event Landing Page as a Post Event Resource Hub Add your photos, videos and any speaker presentations – use for your post event email campaigns Engage. Nurture. Convert. Deliver Personalized Customer Journeys. Sign-up today at qwardo.com
  7. 7. #6 Create new content related to the event With all the inputs gathered at the event, create a thought leadership article and/or blog post Engage. Nurture. Convert. Deliver Personalized Customer Journeys. Sign-up today at qwardo.com
  8. 8. #7 Personalize CTAs to event attendees Present a series of call to actions (CTAs) with engaging content that are suitable to the event attendees Engage. Nurture. Convert. Deliver Personalized Customer Journeys. Sign-up today at qwardo.com
  9. 9. Thank you! Start your trial today at www.qwardo.com

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