Sxsw panel submission_patenttroll

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  • \n
  • Consumers want an experience. Sometimes what people experience is technically an ad, but not always. We focus on the experience first - because a brand is no more than a set of experiences a person has in their mind, creating an image. An opinion. \nIn order to make experiences that matter to people, we approach consumers differently:\n
  • Sxsw panel submission_patenttroll

    1. 1. THE TOLLOFHow the broken patent system effectsdigital innovation and what we can do
    2. 2. WHAT YOU NEED TO KNOW ABOUTPATENTS.HOW A BROKEN PATENT SYSTEMEFFECTS DIGITAL INNOVATION.HOW SHOULD COMPANIES RESPOND TOPATENT TROLLS?WHERE DO WE PUT THE BURDEN OFPATENT INSURANCE?HOW CAN COMPANIES UNITE TOINFLUENCE CHANGE IN PATENTGUIDELINES AND FIGHT PATENT TROLLS?

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