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Energy Communication Conference 2014 - Globale direktesendinger fra nordsjøen v/Kjetil Hjertvik, Kommunikasjonsdirektør E.ON E&P

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Energy Communication Conference 2014 - Globale direktesendinger fra nordsjøen v/Kjetil Hjertvik, Kommunikasjonsdirektør E.ON E&P

  1. 1. Åpne dører Energy Communication Conference, 11. mars 2014 Kjetil Hjertvik, kommunikasjonsdirektør E.ON E&P
  2. 2. Innhold  Energi i Europa  E.ON i energibildet  Energidebatten i Storbritannia  BBC – En uke i frislipp på Babbage  Sky – Live fra 05.30 – 21.00 til hele verden  Hvorfor? 2
  3. 3. 3
  4. 4. 4 Kilde: The Economist
  5. 5. E.ON SE 5
  6. 6. 6 E.ON Exploration and Production
  7. 7. E.ON i Storbritannia  En av de seks største energileverandørene  Fem millioner strømkunder  Kraftverk  Gass  Biomasse  Kull  Vind, offshore og onshore  Olje og gass  12.000 ansatte 7
  8. 8. The big six 8 Kilde: PRWeek
  9. 9. The big six 9
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  11. 11. 11
  12. 12. Våren 2013 12
  13. 13. Forespørselen BBC ønsket  live-sendinger fra en plattform over flere dager, primært for BBC Look East  Historier om  industriutvikling  livet om bord på en plattform  Behovet for arbeidskraft
  14. 14. Våre tv-stjerner 14 Felix Lerch VP Production Huw Roberts Drilling Manager Azra Kovac Geologist Kenneth McIntosh Frac Team Leader Graeme Fitches Offshore Installation Manager Naomi Baxter Environmental Advisor Stewart Purcell Senior Operations Technician Yasmin Ali Engineer
  15. 15. To dager før utreise…  Please overwrite text 15
  16. 16. BBC News  Please overwrite text 16
  17. 17. BBC1 Breakfast – (7 millioner seere) 17
  18. 18. Journalist og fotograf aktive på Twitter 18
  19. 19. Dekningen 19 BBC TV News x 4 Look East x4 Breakfast Look East x2 Look East x3 BBC Radio 5 Live Humb’side Norfolk Suffolk Linc’shire Norfolk Suffolk Linc’shire Suffolk Linc’shire Suffolk Norfolk BBC Website Business Norfolk Norfolk Norfolk Norfolk BBC social media feeds 6 2 3 2 10 11 12 5 2 Fri 22 Sat 23 Sun 24 Mon 25 Tue 26 Wed 27 Thu 28 Fri 29
  20. 20. Høsten 2013 20
  21. 21. Forespørselen Sky News ville  ha plattformbesøk som en del av en energidag på kanalen  Kjøre live fra Babbage gjennom en hel dag, fra morgen til kveld 21
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  26. 26. Budskap (1/2) 26 Time Quote Key message # 0.29 Studio: Tell us about this facility and why its so important... 1) Long-term player 2) Investment needed 0.47 …to see the kinds of pressures they are under to bring out as much gas out of british gas fields as possible... 2) Investment needed 0.57 …enough gas down there to fuel homes and businesses in the UK for the next 20 years, but of course, it costs millions of pounds to bring out... 1) Long-term player 2) Investment needed 1.30 …one day’s production of gas here is enough gas to supply hundreds of thousands of homes... 3) Importance of supply 2.00 … how its playing its part in securing our energy future… 1) Long-term player 2) Investment needed 2.27 …the wells are as long as 5 km each… 2) Investment needed
  27. 27. Budskap (2/2) 27 Time Quote Message # 2.42 …there’s potential here for another four gas wells and that could be good news... 1) Long-term player 2) Investment needed 3.17 ….You realise how significant a gas platform like this is...enough to supply 350 000 homes a day with gas… 3) Importance of supply 4.07 …wells cost tens of million of pounds to drill… 2) Investment needed 4.17 … and somewhere in the middle of this complex equation, the customer still expects value... 1) Long-term player 2) Investment needed 4.34 … this is an expensive business... 2) Investment needed 5.11 … this plattform and reservoir below it costs £270 million to drill and extract… 2) Investment needed
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  29. 29. En av toppsakene på nett gjennom hele dagen 29
  30. 30. Interaktiv plattform på nettbrett og nett 30
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  32. 32. Hvorfor? 32
  33. 33. 33 The feedback we have had from our viewers is that it opened up the whole issue of energy; where it comes from, the investment and effort required and the issues we face in the future.
  34. 34. E.ON Exploration & Production www.eon.com/ep

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