World Bloggers & Social Media Summit 2011 - Brochure


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World Bloggers & Social Media Summit 2011 - Brochure

  1. 1. IT M 15 - 16 June 2011 Putra World Trade Centre M Dewan Tun Hussein Onn SU rld GERS wo OG BL COMWWW REFLE C TION S of T he U IT.REVOLUTION ] MM A SSOCIAL MEDI [ Special Address by YABhg Tun Dr. Mahathir Mohamad 4th Prime Minister of Malaysia & Prominent bloggerOrganized by Supported by Official Newspaper Media Partners Online Media Partners Lanyard Partner
  2. 2. introduction who should attend?It’s growing faster than the speed of a 4G connection. Everyone interested in learning from the best on how toNo one can blink without it these days. From PCs in harness the power of social media to further their brandoffices to Blackberrys from laptops to tablets, every bit reach and impact. Chief Executive Officers, Chiefof hardware comes with a connectivity application that Marketing Officers, Chief Branding Officers andtakes you to the most “hit” sites in the e-world, the Business Owners, also...Social Media. Such is its reach and popularity that • Marketing Branding ExecutiveHollywood even made a movie about it. It’s cool, it’s • Content Producership, it’s the marketer’s ultimate selling tool, Social • Business StrategistsMedia is the most stimulating global phenomenon • Customer Relations Officerssince the Beatles! • Social Media Practitionen • Public RelationsEvery brand worth its B wants to B on it. B2B ventures • Online Community Managersthrive on feedback from it as do housewifes at home, • Social Media Assistantsor teenagers in college. Celebrities can’t seem to live • Social Media Strategistswithout it. They are on Facebook, MySpace, Twitter • Business Development Professionalsand what have you, and the word glitterati coined in • Word of Mouth Marketersthe 90’s seems to have made a new twist, Twitterati! • Community Marketers • Media Sales ProfessionalsOnline brand reputation and boosting customer • Agency Account Managersengagement and loyalty will get the e-edge on Social • EntrepreneursMedia. Name the brand, and it has a page on the • Studentssocial networking websites. In fact every savvy • Academicianbusinessman, whether in service provision, or in theFMCG sector or even in hardcore manufacturing arena,has a micro-link on their websites to the respectiveSosial Media. Such is the impact that top companies reasons to attendoften ask for LinkedIn profiles over the traditional CV’s! • Get up close and personal with leading mindsIn this pertinent and timely summit and workshop, the in social media and pick their brainsorganizers are stringing together prominent speakers, • Receive practical tools to build and grow your socialbloggers and Social Media practitioners from various media strategiesindustries, all under one roof. We bring them as “hard • Enhance and grow old and new marketing skill setscopies” to share their best practices and knowledge • Discover how your brand can benefit from socialas to ensure the participants take away thought media and bloggingprovoking and innovative ideas in this gargantuan • Network with keynote speakers and otherdomain called Social Media. businesses using social media • Learn how to measure your social media ROI • Optimize your current and existing social media marketing campaigns • Understand the latest thinking on legal issues and risk-management concerns related to social IT media M M SU >> 15 - 16 June 2011 >> Dewan Tun Hussein Onn, PWTC >> 03-2035 5777
  3. 3. Speakers >> IT Special Address by M M YABhg Tun Dr. Mahathir Mohamad SU 4th Prime Minister of Malaysia & Prominent blogger Adria Richards Ahmad Izham Khairuddin Technology Consultant & Trainer Head of Outreach Department USA Cybersecurity Malaysia Dave Duarte Ahmad Nazuwan Managing Director Huddlemind Labs Malaysia South Africa rld GERS wo OG Yoshito Hori Kenny Sia Chairman and Founder GLOBIS Group Malaysia Japan BL COM W Iim Fahima Jachja Oliver “Blogie” Robilo W CEO & Online Strategist Mindanao Bloggers Community MIT. Virtual Consulting PhilippinesW Indonesia Datuk Mohd Noor Amin Chairman IMPACT Malaysia SUM Azran Osman-Rani CEO Air Asia X Malaysia Murray Newlands Jason Lo Digital Marketing Advisor CEO UK Tune Talk Malaysia Terence Fernandez Premesh Chandran Senior Editor CEO The Sun Daily Malaysiakini Malaysia Malaysia Danilo A. Arao Mira Abu Bakar Assistant Professor Blogger College of Mass Communication Philippines Malaysia>> 15 - 16 June 2011>> Dewan Tun Hussein Onn, PWTC
  4. 4. day 1 programme >> 8.30 – 9.00 Registration 9.00 – 9.15 Welcome Note by the Organizing Chairman 9.15 - 9.35 Keynote Address by Guest of Honour Revolutionizing The Masses Through Social Media – The 10 Years Conquest: 10 out of 10! 9.35 - 10.00 Special Address : How Social Media Played a Crucial Role at the Great Earthquake in Japan : A Bridge of hope that Unites the World Yoshito Hori, Chairman and Founder GLOBIS Group, Leader of KIBOW Project, Japan 10.00 - 10.15 Morning Tea Break 10.15 – 12.15 Panel Discussion 1 Managing your Investments in Social Media - Ways to Increase your ROI • Investments required in social media • Customer Engagement & Media Value measured through social media • The value of your brand and the impact of your social media activities • Start measuring the returns & the KPI’s the moment your fan page, or micro site, or link goes on line Chair Iim Fahima Jachja, COO & Online Strategist, Virtual Consulting, Indonesia Invited Panelist Dave Duarte, Managing Director, Huddlemind Labs, South Africa Summary / Q&A (30 Minutes) 12.15 – 13.15 Lunch Break & Networking Session 13.15 - 15.15 Panel Discussion 2 How to Make Your Blogging Easier and Exciting: Leading Digital Trends & Gadgets Chair Main Title Sponsor Panelist Jason Lo, CEO, Tune Talk, Malaysia Summary & Q&A (30 Minutes) 15.15 – 15.30 Afternoon Tea Break 15.30 – 17.30 Panel Discussion 3 Lifestyle Blog – Imagine If There Is No Facebook or Twitter or Travel & Fashion Blogging? No Facebookistas or Twitterati! Life would be so dull, it would become like a phone without a ring, a camera without lens and a face without eyes! It’s an addictive passion some say, guaranteed to influence your way of life in the shortest time! Chair Ahmad Nazuwan - Panelists Kenny Sia - Mira Abu Bakar - Summary / Q&A (30 Minutes) 17.30 – 18.00 Summary of Day 1 • Souvenir Presentation to Speakers & Panelists IT 18.00 End of Day 1 M M SU >> 15 - 16 June 2011 >> Dewan Tun Hussein Onn, PWTC
  5. 5. day 2 programme >> 9.00 – 9.15 Welcome Note 9.15 – 10.00 Special Address by Guest of Honour Forging a Conquest Through Responsible Blogging… He Came, He Saw, He Blogged! Hon. Tun Dr. Mahathir Mohamad, 4th Prime Minister of Malaysia, Prominent Blogger 10.00 – 10.15 Morning Tea Break 10.15 – 11.35 Panel Discussion 1 Business Blogs - Social Media as the Most Powerful Online Marketing and Public Relations Tool: Blogging Your Own Trumpet! • Finding YOUR unique voice – how to be heard clearly above others • Crafting the right sound for your business Chair Adria Richards, Technology Consultant & Trainer, USA Panelists Oliver “Blogie” Robilo, Mindanao Bloggers Community, Philippines Murray Newlands, Digital Marketing Advisor, UK Summary / Q&A (20 Minutes) 11.35 – 12.55 Panel Discussion 2 The Laws of Social Media – Ethics, Etiquettes and Legality – What did we learn from Wikileaks? • Dissemination of information is right, but can it transgress all limits? • Was Wikileaks a wake-up call or an accident waiting to happen? • The new era of transparency of information. • Steps to take to prevent a corporate leak Chair Ahmad Izham Khairuddin, Head of Outreach Department, CyberSecurity Malaysia Panelist Datuk Mohd Noor Amin, Chairman, Impact Malaysia Summary / Q&A (20 Minutes) 12.55 – 14.00 Lunch Break & Networking Session 14.00 – 15.20 Panel Discussion 3 Press and the Social Media – Borderless Freedom of Speech, Are We There Yet? : The 7th Sense! Now that we have reached the threshold, are we ready to cross it? Do we take the final step into the new age media? Chair Danilo A. Arao, Assistant Professor, College of Mass Communication, Philippines Panelist Terence Fernandez, Senior Editor, The Sun Daily, Malaysia Summary / Q&A (20 Minutes) 15.20 – 15.35 Afternoon Tea Break 15.35 – 17.00 Panel Discussion 4 Using Social Media On the Political Campaign Trail: Blogs for the Ballot Chair Premesh Chandran, CEO, Malaysiakini Panelist To be confirmed Summary / Q&A (20 Minutes) 17.00 - 17.30 Closing Remark & Souvenir Presentation by Guest of Honour 17.30 End of Day 2 IT M M SU >> 15 - 16 June 2011 >> Dewan Tun Hussein Onn, PWTC