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Ideas First (IF) by Cradle Fund Sdn. Bhd.


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Ideas First (IF) by Cradle Fund Sdn. Bhd.

  1. 1. A FREE Programme brought to you by Cradle Fund Sdn Bhd 29th and 30th March Plug & Play
  2. 2. About the ProgrammeThis programme is designed to help entrepreneurs to evaluatetheir business ideas and discover what needs to be done tocreate a sustainable business venture. You will be taught how toapply the BOSS (Business Opportunity Sweet Spot) Model viathe Opportunity Identification-Execution Canvas.WHO SHOULD ATTEND:• Entrepreneurs who were unsuccessful in obtaining grants and don’t know what was wrong with their idea• Entrepreneurs who have obtained grants to develop prototypes but unsure about building a business• Entrepreneurs who are experiencing an uphill battle of commercialising their ideas• Start-up companies who are looking to expand their business ideas and discover new opportunities to grow their ventures CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The ideasFirst logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  3. 3. Duration and Time CommitmentThis is a 2-day programme designed for entrepreneurs. The programme is structured toprovide you with thinking and planning tools to evaluate your ideas and assess the viabilityof building a business around the idea. The programme also includes an interactive pitchcum advisory session with the coaches to help you shape your business ideas into asustainable venture. Leave your egos at home and come ready to accept constructivecriticisms.Day One:You are encouraged to attend the programme with your team mates and work together withthem and your peers from other teams/companies during workshop exercises.Day Two:Working with your team to prepare your business pitch to the coaches. You will be expectedto pitch your re-worked idea to a panel of coaches. Coaches will provide constructivefeedback and suggest strategies to improve your idea. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The ideasFirst logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  4. 4. Answers You NeedThis programme will help you answer the following questions:“I think my idea is fantastic but why is there no market uptake?”“I have received positive feedback on my product but what do I need todo to create a viable business?”“How can I improve on my current business ideas?”Anyone can start a business with just an idea that may seem great at first until you startspending time and money on it only to discover that the idea may not be as great asyou initially thought. Time and again you may come across situations where you askyourself “Is this right?”, “Am I doing the right thing?, “Should I continue?”, “Where did itall go wrong?”, “I should have figured this out first before venturing?”, and etc.STOP!Attend this programme before you sink deeper into the ground. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The ideasFirst logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  6. 6. Day One Programme ModulesThe Ocean of Problems, Needs/Wants and Untapped OpportunitiesThis module explores the different approaches to discovering opportunities and how tosize up the viability of the opportunity.Boats, Sails and a CompassThis module explores the different approaches that can be used by an entrepreneur todevelop unique solutions with a view to evolving the idea into a business opportunity.The Hunting GroundThis module explores the methods to explore the market and identify the right customersegment for the identified opportunity.Group Workshop on Opportunity Identification CanvasUsing lessons learnt above, you will work with your peers on the OpportunityIdentification Canvas. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The ideasFirst logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  7. 7. Day One Programme Modules …contThe CrewThis module explores the importance of having the right people in your team in order toeffectively execute plans and activities.Pirates A’Hoy!This module will provide an understanding of the competitive forces that affect theviability of your idea.Treasure Hunting: Are you sure you have the right map?This module explores how to identify the value proposition for your target customersegment. To get customers – you cannot apply a one size fits all approach.Selling the TreasureThis module explores which business model is the right one to adopt if you want tocreate a sustainable business venture for the long term. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The ideasFirst logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  8. 8. Day TwoBusiness Presentation, Discussion and Feedback with CoachesIn preparation for Day 2, participants will be given the opportunity to review and preparean Opportunity Identification-Execution Canvass for Your IDEA!You will be required to prepare a 10-minute pitch presentation as homework for Day 1and a template will be provided to you.Format of Pitching for Opportunity Identification-Execution Canvas.Each company will be given 10 minutes to present their own company’s Canvas to apanel of coaches who will then give them their input and feedback on improving theirbusiness idea.All participants will participate in a group environment and will be asked to score thepitches thereby enabling a special mode of learning by pitching and scoring. Groupdiscussions on key learning from the pitching and scoring session will be held in theafternoon.Pitching is voluntary but highly recommended. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The ideasFirst logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  9. 9. Coaching TestimonialsProficeo provided priceless material and guidance in a short time frame, whichtranslated to immediate tangible results for our company. The outcome supercededour own expectations! “Proficeo’s session was indeed thought~ Free Alliance Sdn Bhd provoking and engaging plus it got entrepreneurs like myself to really think aboutThe best testimonial speaks for itself. We the business that we were in. It was anreturned to pitch to our VC for the second Entrepreneur’s reality check and tested the verytime and the overall presentation achieved foundation that business was built on.”more impact. Thanks to your greatmentorship. This will be the best valueproposition for Proficeo. ~ Trix Technologies SB~ TechEye
  10. 10. Terms of ParticipationIMPORTANT NOTICE : PLEASE READ THE INFORMATION SET 2. INFORMATION AND DATAOUT BELOW. Participation in this Programme, especially the pitching session willThis programme is part of the Coach and Grow Programme (CGP), require you to present information and other data regarding youra coaching programme managed by Cradle Fund Sdn Bhd (Cradle). business. Unless we have been specifically informed by you, all suchCradle has appointed Proficeo Consultants Sdn Bhd (“Proficeo” or data shall not be considered or deemed Confidential Information.“We” or “Us”) to conduct the Business Models Programme (“theProgramme”). We hereby wish to alert and notify you that this 3. NO GUARANTEESprogramme is developed and owned by Proficeo and that yourparticipation is subject to the terms contained herein. By attending This programme and the content and advise provided to you andand participating in this programme, it is deemed that you have your company is on an "as is" and "as available" basis and is basedread, understood and agree to be bound by the terms herein. on information provided by you to us during the course of the programme. All such content and advise is meant to be used as aNOTICE ON INTELLECTUAL PROPERTY general guide only and we provide no guarantees in relation to success or failure of your venture as a result of use of the contentThe framework and modules of this Programme and the slides, and advise.materials, workshop exercises and other coaching materialsincluded in this programme (collectively referred to as the Under no circumstances will we or Cradle be liable for any form of“CONTENT”) have been developed by Proficeo and is the damages including general, special, direct, indirect, incidental,Intellectual Property of the company. Your participation in this consequential, punitive or any other damages (including, withoutProgramme does not in any way intend to or transfer any copyright limitation, lost profits or business interruption) of any kind whether inor other rights of proprietary nature in the CONTENT to you and an action in contract or negligence arising or relating in any way toProficeo shall at all times retain full rights in and to the CONTENT. the provision of advise and content pursuant to the programme.Kindly note that you are not permitted to copy, modify, make copies,share, make available or create derivative works from the Content oruse the Content in a manner that would constitute an infringement ofIntellectual Property. CGP logo is Copyright of Cradle Fund Sdn Bhd 2011 The ideasFirst logo and Content is Copyright of Proficeo Consultants Sdn Bhd 2011
  11. 11. Leaders in Entrepreneurship Training and Coaching.Shaping your entrepreneurship journey with real life experiences of successes and failures.Proficeo Consultants are in the business of helping entrepreneurs achieve more from theirventures. Our work is defined by the success of entrepreneurs we have coached and trainedin our programmes. Proficeo’s methodologies emphasize a hands-on approach that isdeveloped from real world entrepreneurial experiences in business. Our coaches andassociate coaches are people who have run businesses before. We have experienced bothsuccess and failures. Proficeo Coaches draw on a cumulative experience of more than 100years when we coach