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MyTurf advertising webinar


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MyTurf advertising webinar

  1. 1. Advertising on Your Turf GeoTargeted Advertising Webinar Presented by Tom Dye
  2. 2. Why Should Challenges you Care? Merchants: Want LOCAL consumers to buy local Local Consumers: Shop Local. But also demand relevant information about local merchants But…. How do merchants better capitalize on “Buy Local”? How can Advertisers build brand loyalty in addition to coupons and daily deals? © 2011 MyTurf, Inc. All Rights Reserved. 2 Confidential and Proprietary
  3. 3. What Are Merchant’s have lots of Options the Print TelevisionOptions? Direct Mail Daily Deal Sites Social Media But these options are expensive, have unknown results and in the case of Daily Deals, require a huge hit to the margins How Can a Local Merchant more effectively reach their LOCAL consumer? How can you get results without wiping out margins while building brand loyalty? © 2011 MyTurf, Inc. All Rights Reserved. 3 Confidential and Proprietary
  4. 4. What is HyperLocal GeoTargeting isGeoTargeting Marketing? the ability to drive Local and Relevant content, to a Specific, geographic location or demographic © 2011 MyTurf, Inc. All Rights Reserved. 4 Confidential and Proprietary
  5. 5. Introducing MyTurf’s AdValue platform is only AdValue solution that lets advertisers GeoTarget their brand and message right to their local community. – Wherever the local consumers go online – With no change in their everyday online experience. – Without privacy invasive ad cookies or behavioral tracking © 2011 MyTurf, Inc. All Rights Reserved. 5 Confidential and Proprietary
  6. 6. How Does MyTurf Work andWhat Does it Mean For Me? © 2011 MyTurf, Inc. All Rights Reserved. 6 Confidential and Proprietary
  7. 7. How When websites can’t fill their Direct sold adDoes It space, they turn to Ad Networks to fill it.Work? © 2011 MyTurf, Inc. All Rights Reserved. 7 Confidential and Proprietary
  8. 8. How Because MyTurf works from within the local ISP network, we put local advertisers first, fillingDoes It these left over spaces with GeoLocal ads.Work? Advertisers can GeoTarget their brandand message © 2011 MyTurf, Inc. All Rights Reserved. 8 Confidential and Proprietary
  9. 9. Advertising Local Flow MyTurf Merchant AdManager Advertiser Portal Local Merchant uploads their ad content and picks a location near MyTurf combines the ad them with our easy to use with the the most AdManager portal popular sites visited by the local consumers and sends it to the local Internet provider MyTurf Technology Local Internet Provider Merchants ad is displayed exactly to the merchants locations choices © 2011 MyTurf, Inc. All Rights Reserved. 9 Confidential and Proprietary
  10. 10. Why is MyTurf retargets ads to nearly every web MyTurf page a local consumer visits. Resulting inDifferent high impression rates, high response rates at lower cost than daily deals or coupon services © 2011 MyTurf, Inc. All Rights Reserved. 10 Confidential and Proprietary
  11. 11. LiveDemo© 2011 MyTurf, Inc. All Rights Reserved. 11 Confidential and Proprietary
  12. 12. AdManager Merchant Portal 1. Log On 2. Upload Ads 3. Create a 4. Select the campaign and the location you want © 2011 MyTurf, Inc. All Rights Reserved. 12 Confidential and Proprietary
  13. 13. MyTurfAffiliates© 2011 MyTurf, Inc. All Rights Reserved. 13 Confidential and Proprietary
  14. 14. MyTurf is simply looking for the best Local Ad Affiliates to partner with! There are two ways to get started;Referrals • Referral to MyTurf ad Sales & • Full-on Advertiser AffiliateAffiliateAccounts © 2011 MyTurf, Inc. All Rights Reserved. 14 Confidential and Proprietary
  15. 15. MyTurf Referrals Paid Payments: 5% of first year top line revenue from anyRevenue referred account that signs up with MyTurf through either Share our ad Sales group or on-line. • MyTurf Manages account after referral Affiliates Payments: 30% of all top line advertising revenue from accounts managed by Affiliate • Affiliate “owns” customer accounts and relationships • Affiliate uses myturf ad manager tools, via Affiliate account • Affiliate customizes report data as needed © 2011 MyTurf, Inc. All Rights Reserved. 15 Confidential and Proprietary
  16. 16. Demo MyTurf has Demo Servers!Sites • Affiliates can use the MyTurf demo servers • Live Demos • Trial accounts through promotional codes – Ask for our demo documentation! © 2011 MyTurf, Inc. All Rights Reserved. 16 Confidential and Proprietary
  17. 17. Steps: AffiliateProcess is 1. Fill out Affiliate Qualification form Easy! 2. Receive Qualification and default login from MyTurf 3. Receive training Marketing/Sales training and collateral materials 4. Start the revenue stream by managing local advertising accounts © 2011 MyTurf, Inc. All Rights Reserved. 17 Confidential and Proprietary
  18. 18. Questions? Questions? Questions?Contact Info:Tom Dye866-553-4915 ext 1tdye@myturfads.comSkype: tdyeaustin © 2011 MyTurf, Inc. All Rights Reserved. 18 Confidential and Proprietary