Ad revenue with my turf

280 views

Published on

How to get advertising above the fold on every web-page in your specific local area. This delivery platform allows advertisers to control delivery right to the networks edge

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
280
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ad revenue with my turf

  1. 1. The VALUE of HyperLocal Online Marketing for Internet Providers Webinar© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  2. 2. What is motivating this conversation? Worth aConversation ISP’s and Property owners can now increase ARPU through MyTurf’s HyperLocal Advertising Platform  What is Hyper Local Marketing and WHY is it important?  Challenges  About MyTurf  Introducing MyTurf’s Ad-Value solution  How it Works/Demo  Pricing, Revenue Share and ROI  Getting Started  Questions © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  3. 3. What isHyperLocal Retargeting advertising to driveMarketing? Local and Relevant content, to a Specific, geographic location or demographic © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  4. 4. • “Hyper Local Marketing is growing by a CAGR at 14.4%.” – But Why is BIA/Kesley. Hyper Local so • “66% of Americans online purchase a product.” – PewImportant? Research. • 70% of purchases are made within 15 minutes of a person ‘s home or work place. • Local consumers want to know what the local businesses are offering. How can ISP’s • A typical online subscriber views over 50-100 display ads capitalize on daily. 95% of these are irrelevant remnant ads. the ad revenue stream? • Local businesses need access to your online community. © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  5. 5. TheChallenge Advertisers Ad Networks Publishers Internet Providers © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  6. 6. MyTurf .............”Helping Internet Providers expand their turf.”About Us Founded on a few basic ideas; Internet Providers should be part of the Ad revenue stream Advertisers, Publishers and Ad Networks have no way to get hyper local without being intrusive  Operating since 2009  Focused solely on Hyper Local Marketing delivery solutions.  Has the most advanced ISP based, “best-of-breed” Ad localization solution in the industry.  Has successfully implemented at several ISP’s around the country  HyperLocal advertising content with ZERO risk © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  7. 7. How There are 4 ways most generally used to deliver ad content via theHyperLocal internet. 1. Cookies – software code that is implanted on a users Works browser to track their activities 2. Behavioral Tracking and Analysis – using data from cookies, Today opt-in media to sell to advertisers. 3. “Find Me” mobile device applications 4. Deep Packet Inspection – toxic BUT…………. These methods can carry risk Privacy issues with; Cookies -” Cookies Cause Bitter Backlash” WSJ Behavioral tracking User agreement to be “found” Selling user data © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  8. 8. Why MyTurf’s AdValue...MyTurf is  Does not rely on Cookies, Behavioural Statistics, Opt-In, Deep Packet inspection or other privacy invading technologies toDifferent achieve hyperLocal targeting.  Does not require the subscriber to “opt in” A new way of thinking about hyper-local marketing. It’s a holistic way for Internet providers, publishers, advertisers and ad networks to work together. Delivers relevant, specific and meaningful ad content to a precise location or demographic., without risk. Response rates unheard of in the industry. Provides a new and incremental revenue by putting Internet providers directly into the ad revenue food chain. © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  9. 9. Time Out PageIn addition to the authorization and exit pages:MyTurf targets remnant adspace throughout theusers session. Authorization Page Local Ad X Using existing “remnant ad space” from the Publisher using “Slide-Outs” or “Pop-Over” that Local Ad X don’t require Publisher signup” TAD July, 2012 MyTurf Inc. Company Confidential 9
  10. 10. How Does AdvertisersAd-Value Work? Publishers Internet Providers HyperLocal Ads Your Network Local Consumers Local Businesses
  11. 11. Myturf’s HyperLocal Ad Exchange Follow the Local/National Web Publishermoney flow Advertisers Partners MyTurf Local Ad • Publishers $ Bid Price Set $Floor Price Exchange set floor price on exchange $ Deal Price • Advertisers make bids on MyTurf % $Deal Price locations AdValue Platform • ISPs & Property owners have % $Deal Price audience HyperLocal Internet Provider Deliver • Everyone Partners Ads Internet makes Subscribers money! © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  12. 12. Local Ad Marketing Tools 1. Register 2. Upload Ads 3. Create a Campaignmyturfads.com/talisker 4. Purchase an Ad Package 5. Select the campaign and the location
  13. 13. LiveDemo
  14. 14. ROI will vary depending on a number of factors Full Typical Examples: High Value Turf Local Ads Number of Subscribers 10,000 Avg. $/subscriber/mo $0.96 ROI Avg. Retail CPM rate $10/1000ads will always be Total Ad Revenue/mo $9,600 dependent on the“attractiveness “ of Medium Value Turf the ISPs turf to Number of Subscribers 10,000 advertisers Avg. $/subscriber/mo $0.61 “Attractiveness” Avg. Retail CPM rate $9/1000adsis dependent on the Total Ad Revenue/mo $5,800 location, size, concentration and Low Value Turfdemographics of the Number of Subscribers 10,000 ISP subscriber Avg. $/subscriber/mo $0.29 Audience Avg. Retail CPM rate $7/1000ads Total Ad Revenue/mo $2,500 © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  15. 15. MyTurf “AdStreamer” Platform deployment Types Pick from three fully Hardware: Software VMs: Hosted Targeting:customizable Deployed on Property Deployed on ISP Server Deployed in Cloudsolutions foryour network AdEngine Appliances AdStreamer VM AdStreamer In the Cloud Software ISP site install ISP NOC install Myturf Cloud Install ISP/Property Owner Audience Size © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  16. 16. • ISP’s that want to make more revenue share More can become a Myturf advertiser affiliateBenefits – MyTurf affiliates sell and manage local advertisers – MyTurf pays commissions for ad sales made by ISPs • Internet Providers have the ability to advertise over their own networks – Up-sells, Information, Public service announcements – Use ad profits to buy more advertising for your own goods and services © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  17. 17. What our “We have been using the MyTurf service for 6 months here inPartners the Texas Hill country and have been very pleased with the are ease of use and the fantastic support we get from MyTurf. I would recommend the My Turf product to any ISP as a Saying great way to generate revenue and to promote new services!“ “I am really excited to see we are getting as high as 10% response rates on the advertisers’ campaigns. I recommend the MyTurf platform to any ISP as a great wayMyTurf can to generate additional revenue and to promote newhelp you get started services!”immediately © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  18. 18. WhatAd-ValueCan Mean to You? MyTurf benefits every size and type of network provider  Provides a consistent a highly valuable incremental ARPU  After implementation it just works with little effort required on your part  It’s real. It’s proven  Generates unprecedented response rates of up to 10%  Delivers high value ad content to within a city block or building © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  19. 19. YourSuccess Network MyTurf is Provider OurSuccess Publishers Advertisers Ad Networks © 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary
  20. 20. ? ? ?© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

×