#NHChalkTalk

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Presentation designed to demonstrate growing integration between sports and social media, with a particular focus in mobile applications.

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  • http://mashable.com/2012/06/11/1-in-4-american-fans-follow-sports-via-social-media-study/ http://www.webpronews.com/83-of-sports-fans-use-social-media-while-watching-the-game-infographic-2012-04
  • http://dailyinfographic.com/sports-social-media-infograpic
  • And fans usually prefer Twitter because they can get more content from peer and industry leaders than websites like ESPN.com For team-based apps, there are social media apps and mobile apps in large. Social media like Facebook and twitter are powerful sources to develop images of team brand if they are used in a right way. Boston Celtics and Atlanta Falcons have been outstanding in utilizing social media. They know how influential social media are among fans.
  • Boston Celtics: Celtics.com, Facebook, Twitter, YouTube, Instagram and Pinterest 6.9 million FB followers (2nd biggest FB fanpage); 580,000 followers on Twitter (growing fast); 200,000 Instagram followers It doesn't stop at just giving you information. From a business standpoint, teams want to turn the fans into customers. To achieve that, they are actively collecting data from the fans in exchange for opportunities to win tickets, merchandise and unique Celtics experiences. (where they live, what other brands they like, if they already buy tickets, etc.) Running a “Pin It To Win It” contest based on Pinterest to promote our Celtics web store Atlanta Falcons has taken advantage of social media as well. Atlanta Falcons: 110,000 FB followers; 26,500 Twitter followers; YouTube Page (Interviews with players and coaches and behind the scenes footage) Fans who visit the Falcons YouTube page are able to watch interviews with players and coaches and also behind the scenes footage.
  • what were the first uses on social media to then become apps?
  • Prob change this...
  • http://www.sporttechie.com/2013/04/01/infographic-ncaa-march-madness-lives-second-screen-success/
  • 63 % engaging in social media at the game itself
  • LIVE DEMO? NO SCREENSHOTS?
  • what are the best practices? "5 things you need to do while integrating social media/sports" ...connecting the dots of points brought up throughout presentation. Talk about now AND future
  • what are the best practices? "5 things you need to do while integrating social media/sports" ...connecting the dots of points brought up throughout presentation. Talk about now AND future https://www.google.com/search?q=how+did+social+media+and+sports+first&aq=f&oq=how+did+social+media+and+sports+first&aqs=chrome.0.57j62l3.6974j0&sourceid=chrome&ie=UTF-8
  • Have person run back channel & interact with audience/other twitter participants ***aim to get interaction with people interviewed throughout presentation
  • #NHChalkTalk

    1. 1. #NHChalkTalkA Look Into the Evolving World of Sports Social Media Apps By: Allie Ayres, HyoJeong Olivia Cho, Tim Doehler, Julia Wilner
    2. 2. Tim Doehler Allie Ayres@tjdoehler Klout Score: 57 @ayres_allie Meet the Klout Score: 48 Olivia Cho team! Julia Wilner @oliviahjcho @Julia_Wilner Klout Score: 49 Klout Score: 49
    3. 3. Table of Contents• Background o Stats and Info• Team Usage o Social Media o Team Apps• Event-Centered Usage• Arena/ In-Game Usage• Player-Fan Engagement o Shnarped o Whats Next?• Fan Influence-Based Apps• Sport Marketing App• Tips• The Future• Questions?
    4. 4. Apps Covered:Heineken Champions 2013 Shnarped Hockey Barclays Center App Fancred NCAA March Madness Live
    5. 5. Please Download:
    6. 6. •Background• 26% of sports fans used social media to follow leagues, teams and players in 2012 o 15% in 2011• 22% of sports fans queried said they used connected mobile devices to get breaking sports news o 13% in 2011
    7. 7. source: http://www.webpronews.com/
    8. 8. How Teams Use Social Media http://mashable.com/2012/11/02/digital-sports-fan-infographic/
    9. 9. How Teams Use Social Media "Fans are spending less time seeking out team websites and spend more time following your team via social media. So we need to be constantly providing news and information to fans on Facebook and Twitter because that’s where they are spending and increasing amount of their time online." - Peter Stringer (@peterstringer); BostonKlout 66 Celticss Senior Director of Interactive Media http://www.briansolis.com/2012/06/inside-look-how-the-boston-celtics-win-in-social-media/
    10. 10. How Teams Use Social Media
    11. 11. But How Have Teams EngagedThemselves in the World of Apps?
    12. 12. How Teams Use Social Media:Team-Based Apps• Atimis mobile sports framework• Features that maximize app usage o Push notifications for events that the end user cares about o Real-time scores o Off season or other content to engage between games or seasons o Unique content o Motivated users,http://www.sporttechie.com/2012/11/09/the-ultimate-mobile-experience-talking- who are fans of the teams year round sports-apps-with-atimi-software-vp-scott-michaels/
    13. 13. How Teams Use Social Media:Team-Based Apps
    14. 14. The Best Way to Use Apps in theSports Social Media World? Klout 65 "Truth be told, there is no best way. Use sports social media apps however you find value. Personally, the big trend I currently see is people longing for community. Everyone feels some sense of connection to their team, and they want to easily find others who share their level of fandom." - Landon Howell (@landonhowell); Head of Strategy & Content, Fancred
    15. 15. The Best Way to Use Apps in theSports Social Media World? Klout 55 "Don’t just use an app just because everyone else is doing it. If a large group of people are using App X, and you have no reason or value to use it, then no one is forcing you to use it. Think about what value the app brings to you, how and why you should use it, then make a decision whether to use it or not." - Tariq Ahmad (@tariq_ahmad); #smsports Chat Co-Host
    16. 16. The Best Way to Use Apps in theSports Social Media World? Klout 46 "For me, the best way to use the apps is to stay up to date with sports news and content on the go. This definitely helps me run the social media for Sport Techie." - Taylor Bloom (@taylorhbloom); Social Media Director for @SportTechie
    17. 17. Lets Take a Look at a Few of theMost Popular Ways Apps are used in Sports Social Media World...
    18. 18. Event-Based App:NCAA March Madness LIVE
    19. 19. Event-Based App:NCAA March Madness LIVE• On-the-go action (Cable/Satellite subscription required to watch some games)• More than just video o Option for "Upset Alert" push notifications w/ button to "Watch Live Now" o Scores, Schedules, Box Score, Team Stats, Game Recap o Tweet and post to Facebook o Bracket feature
    20. 20. Event-Based App:NCAA March Madness LIVE
    21. 21. Event-Based App:NCAA March Madness LIVE
    22. 22. • Set new all-time marks garnering 36.6 million live video streams & 10 million+ hours of live video consumption across digital platforms• #1 sports app in the Apple App Store and Google Play• #1 free app across all categories in the Apple App Store during the opening weekend of the tournament*All statistics taken from opening week of the tournament
    23. 23. In-Game Experience App:Barclays Center App
    24. 24. In-Game Experience App:Barclays Center App"StadiumVision" o Live video stream o Unique camera angles - slam cam, sideline, replayOrder food from your seat! o Purchase and pay for food from the app o Pick it up at your convenienceScoreboard Texts o See your message displayed in real time on a video board Source: Espn.go.com
    25. 25. In-Game Experience App:Barclays Center App
    26. 26. In-Game Experience App:Barclays Center App source: espn.go.com
    27. 27. In-Game Experience App:Barclays Center App
    28. 28. Player-Fan Engagement App:Shnarped Hockey
    29. 29. Player-Fan Engagement App:Shnarped Hockey
    30. 30. Player-Fan Engagement App:Shnarped Hockey
    31. 31. Whats Next?• Will in-game player/fan interaction happen through social media apps? Klout 65
    32. 32. Whats Next?• Will in-game player/fan interaction happen through social media apps? Klout 55
    33. 33. Fan Influence-Based App:Fancred
    34. 34. Fan Influence-Based App:FancredBuild your own sports credibility:• Follow your teams• Connect with fans• Score (1-100) measures your activity and engagement as a sports fanFeatures:• Community• Clarity• Personalization source: fancred.com
    35. 35. Fan Influence-Based App:Fancred
    36. 36. Fan Influence-Based App:Fancred
    37. 37. Sports Marketing App:Heineken Champions 2013
    38. 38. Sports Marketing App:Heineken Champions 2013
    39. 39. Sports Marketing App:Heineken Champions 2013• Heineken appeals to larger audiences: o International o Soccer o 20+ apps on the Apple App Store
    40. 40. Some Tips SM & SportsIntegration...• Create value for fans that they can not get elsewhere• Give fans/consumers a sense of community o fans & fans o fans & players o fans & team
    41. 41. The Future• Where will this specific industry of sports social media apps eventually go? Klout 65
    42. 42. The Future• Where will this specific industry of sports social media apps eventually go? Klout 55
    43. 43. The Future• Where will this specific industry of sports social media apps eventually go? Klout 46
    44. 44. Questions or Comments?

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