Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Freizeitsoziologie & -psychologie, Managerial implications

1,023 views

Published on

Published in: Business, News & Politics
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Freizeitsoziologie & -psychologie, Managerial implications

  1. 1. Managerial Implicationsam Detinationsbeispiel Pitztal<br />Tanja Dobler B.A.<br />
  2. 2. „Wer aufhört zu werben, um Geld zu sparen, kann ebenso seine Uhr anhalten, um Zeit zu sparen.”<br />Henry Ford<br />
  3. 3. Der Gast von heute, will... <br />direkt angesprochen werden<br />dem Alltag entfliehen<br />Kulturen und Religionen erkunden<br />„neue und alte“ Freizeitaktivitäten aktiv erleben<br />Der Gast will einen Mehrwert und will begeistert werden. <br />
  4. 4. Der Gast von heute, informiert sich...<br />im Internet <br />lange Zeit vor dem Urlaubsantritt<br />nützt Bewertungsplattformen<br />C2C hat dabei großen Einfluss<br />über - vorhandene Infrastruktur - besondere Attraktivität - Angebot - Attraktionspunkte - Kultur und Tradition - Highlights/Events<br />
  5. 5. Was bedeutet das für die Marketing – Entscheidungen?<br />
  6. 6. Destinationsmarketing.<br />Von Motivation zur Kundenloyalität.<br />Push <br />Motivation<br />Loyalität<br />Zufriedenheit<br />Pull<br />Motivation<br />Quelle: in Anlehnung an Yoon/Uysal, 2005, S. 45 <br />
  7. 7. Die 3 relevanten Bereichefür das Destinationsmarketing.<br />Reisemotivation<br />Kundenzufriedenheit<br />Kundenloyalität<br />Destinationsmarketing muss auf alle drei Bereich abgestimmt sein – dabei ist die Kundenzufriedenheit das Bindeglied zw. Motivation und Loyalität und stellt eine Besonderheit & Wichtigkeit dar.<br />
  8. 8. PITZTAL<br />IMAGEFILM „Pitztal Wintertraum“<br />
  9. 9. Push Faktoren.Am Beispiel Pitztal.<br />Push <br />Motivation<br /><ul><li> raus aus dem Alltag - die Natur genießen</li></ul> - abschalten, relaxen und entspannen<br /> - neues Entdecken, neue Herausforderungen<br /><ul><li> neue Leute treffen - Belohnung
  10. 10. keine Grenzen - mehr Raum mehr Zeit </li></ul>Pul<br />Motivation<br />Push Faktoren -> Kundenbedürfnisse & -wünsche erkennen, sie verstehen und mit gezielten Maßnahmen Kunden darüber erreichen<br />
  11. 11. Beispiel Push Faktoren.<br />Gefühle Freiheit, Gelassenheit & Unbeschwertheit<br />Gefühle Freiraum, Weite & Offenheit<br />unbegrenzte Möglichkeiten <br />dem Alltag entfliehen<br />seine Grenzen erreichen <br />Entspannung & Adrenalin zugleich<br />neues unvergessliches Erleben<br />Teil einer Community angehören<br />Gemütlichkeit, Wärme & Vertrautheit<br />Imagefilm<br />
  12. 12. Pull Faktoren.Am Beispiel Pitztal.<br />Pull <br />Motivation<br />- vielseitiges Angebot für jegliche Sommer- und Winteraktivitäten – moderne Infrastruktur<br />– Veranstaltungen über das ganze Jahr <br />– Top Hotellerie und Gastronomie <br />- gelebte Tradition <br />Fokussierung auf Pull Faktoren -> ausschlaggebend für den zufriedenen Gast<br />und können aktiv an den Kunden herangetragen werden<br />
  13. 13. BeispielPull Faktoren. <br />vielseitiges Angebot<br />zahlreiche Winteraktivitäten<br />Freizeitaktivitäten auf hohem Niveau<br />neue Trend- und Extremsportarten <br />Top infrastrukturelle Ausstattung<br />junge und motivierte Zielgruppe<br />für alle etwas dabei<br />Sicherheit (Schnee & bei Sportart)<br />alles vor Ort zu haben<br />Imagefilm<br />
  14. 14. Kundenzufriedenheit.<br />...Nachkaufphänomen, bei dem der Kunde erworbene Produkte oder Dienstleistungen anhand seiner gewonnenen Nutzungserfahrungen beurteilt. <br />
  15. 15. Modell der Zufriedenheit.<br />ZUFRIEDENHEIT<br />Wahrgenommene Leistung<br />(IST – Vergleich)<br />IST > SOLL<br />IST = SOLL<br />IST < SOLL<br />Erwartungen<br />(SOLL – Vergleich)<br />UNZUFRIEDENHEIT<br />Quelle: in Anlehnung an Schindlholzer, online<br />
  16. 16. Beispiel.<br />Mai 2011 neue, moderne und funktionelle Webseite<br />Ziele: bessere Positionierung Besucher in eine Aktivität zu führen - anrufen, anfragen oder buchen<br />Social Media als neuen Zugang zur Zielgruppe<br />Neue Reservierungszentrale TOMAS- benützerfreundlich für Gast- flexiblere Angebotsvermarktung Hotellerie<br />Fokus auf C2C – Web 2.0 - Gästebewertungen<br />Online Marketing<br />Destinationsmarketing muss Gast realistisch an die Erwartungen führen – >sonst Unzufriedenheit<br />
  17. 17. Homepage.<br />Pull Faktor<br />Push Faktor<br />Social Media<br />
  18. 18. Kundenloyalität.<br />...bezeichnet die innere Verbundenheit und deren Ausdruck im Verhalten gegenüber einem Produkt oder Dienstleistung. Loyalität ist immer freiwillig. Loyalität zeigt sich sowohl im Verhalten gegenüber demjenigen, dem man loyal verbunden ist, als auch Dritten gegenüber.<br />
  19. 19. Post Service. Zuhause<br />Die Kundenloyalität<br />Über Kundezufriedenheit zur Kundenloyalität.<br />Indifferenz-<br />zone<br />Kundenloyalität<br />Begeisterungs-<br />zone<br />Enttäuschungs-<br />zone<br />Kundenzufriedenheit<br />Quelle: in Anlehnung Matzler/Pechlaner, 2001, S. 35<br />
  20. 20. Beispiel Pitztal Kundenbindung.<br />Jährliche stattfindendeVeranstaltungen<br />Interaktive Kundenbindung<br />Starker Fokus auf Social Media Bereich<br />Was wird im Bereich der Kundenloyalität gemacht?<br />
  21. 21. Was heißt Kundenloyalität für die Destination.<br />Kaufhäufigkeit<br />Wiederkauf<br />Dauer der Geschäftsbeziehung<br />Kundenbindung<br />Zusatzkauf<br />Anteil eines Anbieter an den Ausgaben des Kunden Segment<br />Kooperation und Engagement der Kunden im Prozess<br />Weiterempfehlung<br />Tiefe der Integration des Kunden<br />Quelle: in Anlehnung Meyer/Blümelhuber, 1999, S. 195<br />
  22. 22. “Wer sein Image nicht selbst gestaltet, dessen Image wird vom Markt gestaltet – Meist zum Nachteil!”<br />

×