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The Pros and Cons of Brand Recognition for a Franchisee

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One of the most popular reasons potential business owners choose to purchase a franchise instead of starting their own business is so that they can benefit from Brand Recognition. However, brand recognition does not always work in the franchisee's favor. Take a look at the pros and cons and how they can affect a franchisee's business.

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The Pros and Cons of Brand Recognition for a Franchisee

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