Tips for Building Your Audience•Start with what you have.•Collect from your website.•Explain benefits of signing up.•Consider incentives.•Encourage sharing.•Manually sign-up at events, by phone.•Ask partners – but be careful.
E-mail Best Practices•Automatic welcome e-mail.•Set expectations: frequency.•Simplicity in design •Don’t rely on images alone. •Test your messages. •Design for small spaces. •Support your goal.
How Frequently Should You Send?•Depends on your audience.•Best tactic: survey, try, change•Once a week is pretty average•Don’t let them forget you… but don’tannoy them.•Be timely!
Who Should You Send To?•Donors.•Volunteers.•People You’re Helping.•Partners.•Businesses.
Calls to Action•Use e-mail to encourage action.•Integrate with website & social media.•Tailor landing pages for each campaign
Calls to Action•Consistency in design: promotes action.•Avoid being overly-promotional.•Monitor results and act on them. •If open rates are low, look at subject. •If clicks are high but conversion is low…