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Intro to Autism
Entrepreneurship
Tom D'Eri
Co-Founder/COO
Rising Tide Car Wash
Tom Sena
CFO
Rising Tide Car Wash
PRESENTERS:
Topics
-WHO WE ARE
-AUTISM EMPLOYMENT MOVEMENT
-"USE" RESEARCH + BEST PRACTICES
-BUILD STRONG FRIENDS
-SMASHING FEAR + FAI...
"Most of what you
hear about
entrepreneurship
is all wrong. It's
not magic; it's not
mysterious; and
has nothing to do
wit...
Who We Are
OUR STORY
C R E D I T :    N A T I O N S W E L L
CAR WASH
80% OF STAFF ON THE
AUTISM SPECTRUM
FLEX SERVICE
TRACTION TO DATE
FOR PROFIT
BUSINESS MODEL
1 LOCATION
EMPLOYING ...
Impact to Date
Why we're
DOING THIS
To inspire a
movement
Of grassroots autism
entrepreneurs
OUR FINDINGS
Autism viewed as a disability
that requires sympathy instead
of a valuable diversity
People with autism
excel...
What We Did
Secondary Research Expert Research
We read everything we
could about autism
employment and the car
wash indust...
You're Not Alone
From Parent to
Entrepreneur
Parent Entrepreneur
Advice on
Starting
THE USE RESEARCH
PROCESS
User Research Secondary Research Expert Research
DO WHAT WORKS
Identify already proven
business models
Design systems to employ
people with autism within
these models
You Don't Know your community
until you have...
Key questions
You Don't Know your market
until you have...
Key questions
Secondary Research
Why Its' Important:
Best Practices:
Synthesizing existing research
Quicker + easier to obtain
Can affir...
Expert Research
Why Its' Important:
Best Practices:
Hear from Industry Experts
Answering "Why?" + "How?" Complex Questions...
OUR FINDINGS
ROOT CAUSE
INDUSTRY: Car Wash
BUSINESS MODEL:
Flex Service
PARTNERS
Be Honest.
Ask for help.
Build Strong
Friends
Be with the right person
Understand what you want
Incline them in your favor
Learn everything you can about them
Do all th...
Structure your time
Treat them like the most important person in the world
Remember yourself
Offer the opportunity to be p...
Follow up fast
Remember to say thank you
Introduce them
Email templates for any intros
Nail the next steps
Do all the work...
Smashing Fear + Failure with
Kaizen
Barrier FearHealthy Fear vs.
Fight or Flight response Fears that live in your head
What others think?
Uncertainty?
Failure?
Map out potential outcomes
Overcome that fear
Have a plan B
Not wasting energy
Taking baby steps with
Kaizen
"Don't Waste Your Energy"
­ Adam Callinan
"Let's be straight: nobody wants to fail. But not wanting to fail and fearing fa...
What Role does Failure Play in our Lives?
Fail Smart
ReduceRisk
ThroughQuick
Experiments
Pilot Program
Before buying retail location
Test to mitigate risk
RisingTideHomestead
Kaizen
Continuous Improvement
Big Goals can be OVERWHELMING!
GOALS:
You gotta start somewhere!
Good To Great
-Jim Collins
We kept thinking we would find “the one big thing,” the miracle moment
that defined breakthroug...
www.risingtideu.com
ASK ME
ANYTHING
Learn to Be an Autism Entrepreneur
Learn to Be an Autism Entrepreneur
Learn to Be an Autism Entrepreneur
Learn to Be an Autism Entrepreneur
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Learn to Be an Autism Entrepreneur

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Learn how to take the first steps in building a social enterprise around employing individuals with autism

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Learn to Be an Autism Entrepreneur

  1. 1. Intro to Autism Entrepreneurship
  2. 2. Tom D'Eri Co-Founder/COO Rising Tide Car Wash Tom Sena CFO Rising Tide Car Wash PRESENTERS:
  3. 3. Topics -WHO WE ARE -AUTISM EMPLOYMENT MOVEMENT -"USE" RESEARCH + BEST PRACTICES -BUILD STRONG FRIENDS -SMASHING FEAR + FAILURE WITH KAIZEN -ADDITIONAL RESOURCES + QUESTIONS
  4. 4. "Most of what you hear about entrepreneurship is all wrong. It's not magic; it's not mysterious; and has nothing to do with genes. It is a discipline and, like any discipline, it can be learned." - Peter Drucker CanEntrepreneurshipbetaught?
  5. 5. Who We Are
  6. 6. OUR STORY C R E D I T :   N A T I O N S W E L L
  7. 7. CAR WASH 80% OF STAFF ON THE AUTISM SPECTRUM FLEX SERVICE TRACTION TO DATE FOR PROFIT BUSINESS MODEL 1 LOCATION EMPLOYING 35 PEOPLE WITH AUTISM IMPROVED BUSINESS FROM 2,700 WASHES/MONTH TO 14,600 WASHES/MONTH OPERATING @ 25% NET PROFIT MARGIN
  8. 8. Impact to Date
  9. 9. Why we're DOING THIS
  10. 10. To inspire a movement Of grassroots autism entrepreneurs
  11. 11. OUR FINDINGS Autism viewed as a disability that requires sympathy instead of a valuable diversity People with autism excel at detail oriented routine tasks Businesses don't understand how to employ people with autism USE RESEARCH PROCESS
  12. 12. What We Did Secondary Research Expert Research We read everything we could about autism employment and the car wash industry to understand the industries, identify potential partners, experts and mentors and identify best practices, opportunities and risks/roadblocks.
  13. 13. You're Not Alone
  14. 14. From Parent to Entrepreneur Parent Entrepreneur
  15. 15. Advice on Starting
  16. 16. THE USE RESEARCH PROCESS User Research Secondary Research Expert Research
  17. 17. DO WHAT WORKS Identify already proven business models Design systems to employ people with autism within these models
  18. 18. You Don't Know your community until you have...
  19. 19. Key questions
  20. 20. You Don't Know your market until you have...
  21. 21. Key questions
  22. 22. Secondary Research Why Its' Important: Best Practices: Synthesizing existing research Quicker + easier to obtain Can affirm user research findings Scholarly databases, external information sources, and internet search engines
  23. 23. Expert Research Why Its' Important: Best Practices: Hear from Industry Experts Answering "Why?" + "How?" Complex Questions Rich, insightful information Interviews, phone calls, emails, filling knowledge gaps
  24. 24. OUR FINDINGS ROOT CAUSE INDUSTRY: Car Wash BUSINESS MODEL: Flex Service PARTNERS
  25. 25. Be Honest. Ask for help.
  26. 26. Build Strong Friends
  27. 27. Be with the right person Understand what you want Incline them in your favor Learn everything you can about them Do all the work for them BUILD What to do before a meeting
  28. 28. Structure your time Treat them like the most important person in the world Remember yourself Offer the opportunity to be part of something big Name the next steps Give whenever you can STRONG What to do during the meeting
  29. 29. Follow up fast Remember to say thank you Introduce them Email templates for any intros Nail the next steps Do all the work for them again! Stay on them FRIENDS What to do after the meeting
  30. 30. Smashing Fear + Failure with Kaizen
  31. 31. Barrier FearHealthy Fear vs. Fight or Flight response Fears that live in your head
  32. 32. What others think? Uncertainty? Failure?
  33. 33. Map out potential outcomes Overcome that fear Have a plan B Not wasting energy Taking baby steps with Kaizen
  34. 34. "Don't Waste Your Energy" ­ Adam Callinan "Let's be straight: nobody wants to fail. But not wanting to fail and fearing failure are not the same. One is an attitude, the other is a mindset. If you are truly fearful of failure, you are wasting needed energy on something that has no benefit. Take that energy and redirect it toward iterating your current processes or diversifying your revenue stream so that failure is less of an option. "
  35. 35. What Role does Failure Play in our Lives?
  36. 36. Fail Smart ReduceRisk ThroughQuick Experiments
  37. 37. Pilot Program Before buying retail location Test to mitigate risk RisingTideHomestead
  38. 38. Kaizen Continuous Improvement
  39. 39. Big Goals can be OVERWHELMING!
  40. 40. GOALS: You gotta start somewhere!
  41. 41. Good To Great -Jim Collins We kept thinking we would find “the one big thing,” the miracle moment that defined breakthrough.  We even pushed for it in our interviews.  But the good­to­great executives simply could not pinpoint a single key event or moment in time that exemplified the transition.  Frequently they chafed against the whole idea of allocating points and prioritizing factors.  In every good­to­great company, at least one of the interviewees gave an unprompted admonishment, saying something along the lines of, “look, you can’t dissect this thing into a series of nice little boxes and factors, or identifying moment of “Aha!” or the “one big thing.”  It was a whole bunch of interlocking pieces that built one upon another.
  42. 42. www.risingtideu.com
  43. 43. ASK ME ANYTHING

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