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2013.05.13 tom de nies - snow 2013

  1. 1. ELIS – Multimedia Lab Tom De Nies Ghent University – iMinds – MMLab http://users.ugent.be/~tdenies @TomDeNies Towards Automatic Assessment of the Social Media Impact of News Content Presentation at SNOW2013, First Workshop on Social News on the Web @ WWW '13, Rio de Janeiro, Brazil
  2. 2. 2 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Digital Information Overflow ? ? ? ? ?
  3. 3. 3 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Journalists need recommendations
  4. 4. 4 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Social readers provide recommendations
  5. 5. 5 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 …and our job is to link them! !   + ! ?
  6. 6. 6 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Find related microposts on social media for input news article Find related microposts on social media for input news article Assessing Social Impact endorsement influence
  7. 7. 7 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Social Media Impact
  8. 8. 8 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Architecture Overview
  9. 9. 9 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 • Twitter Streaming API • 1% of ALL tweets • Cached for one week in Solr • Indexed on text + followers count • REST API POC: Twitter
  10. 10. 10 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 POC setup Article Keywords Our twitterstore REST API tweets # followers # retweets
  11. 11. 11 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 POC
  12. 12. 12 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Next Steps
  13. 13. 13 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Needs more social… Social Media Toolkit
  14. 14. 14 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Bad news is also news! Oscar Wilde (1854-1900)
  15. 15. 15 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 • Union of keywords • Intersection of keywords • TF-IDF • Common Named Entities • … Metrics, Means & Measures
  16. 16. 16 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Take it to the real journalists! → Compare human assessment vs. automatic assessment How do we evaluate this?
  17. 17. 17 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Join forces MICT Multimedia Lab • Social Sciences Lab • Focus on Newsworthiness • Computer Science Lab • Focus on Semantic/Social Web technologies
  18. 18. 18 ELIS – Multimedia Lab Towards Automatic Assessment of the Social Media Impact of News Content @SNOW 2013 Tom De Nies (iMinds-MMLab) 13/05/2013 Questions/Feedback

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