Hubspot Marketing Automation

248 views

Published on

A short description of the Inbound Marketing Approach to Inbound Marketing

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
248
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Develop Targeted Offer to Generate New Email ContactsOrWork with Your Consultant to Develop A Great Offer?
  • Hubspot Marketing Automation

    1. 1. Inbound Approach To Automation• The problem with the branching campaigns many marketing automation providers offer is that they give you the impression that your leads are moving through a campaign in isolation.• Its our opinion that one action shouldnt swing your entire campaign, because its an arbitrary action. A conditional step in a branching campaign that changes what happens to a lead based on whether or not they click on a link in an email is arbitrary, because they might be interacting with your brand through some other medium (visiting another page via search, interacting with you in social media, or converting on a different form.)
    2. 2. Promoting Webinar Series• Let’s assume our Contacts will interact with us in different ways.• Let’s also assume if a contact signs up for at the very least one webinar they are ready to talk to sales
    3. 3. Master Webinar Sign Up Webinar 1 Email Smart List Webinar 2 Email Webinar 3 Email Webinar 4 Email
    4. 4. Also… CTA On Website Master Social Email Webinar MediaCampaign Sign Up List Promotion Blog Promotion Post
    5. 5. Create Landing Pages
    6. 6. Create Emails
    7. 7. Create Master Webinar Smart List
    8. 8. Workflow Time!
    9. 9. Be Sure To Add A Suppression List (The Master Webinar Sign Up)Go To WorkFlowSettings
    10. 10. Add webinar master listto Suppression List. Why? We will take these people out of the initial workflow and try to get these contacts to sign up to speak to a Sales Rep
    11. 11. Part 2: Talk To Sales (Rinse and Repeat)
    12. 12. Workflow #2
    13. 13. • What if a Contact Gets Initial Email – Does Not Click on Your Offer, but rather decided to type your URL into their Browser?• We Should Launch Full Campaign to Support Webinar in order to allow for the fact that we cannot know what our Contact’s will or won’t do• Launch HubSpot Inbound Campaign….
    14. 14. More Traffic, Leads & Customers with Inbound Marketing Campaigns Offer LP + Analyze CTA Social LN Blog Email

    ×