In what ways does your media product use, develop or challenge forms andconventions of real media products?Title of the film: Our title of the film appears halfway through our title sequence, the title was made on final cut express using the font‘amcap eternal’. We thought this was quite edgy and gave a childish, cartoon likeeffect. We used the colour red for the super good after our surveys suggested that themajority of people associated the colour red with the heros. We then used the colouryellow for the badies as it was a contrast and bright to attract our audience and thecolour yellow makes it more fun and child like.Setting/ Location:I have chosen a picture of a corridor for my setting and location,out of the clips I feel that this best portrayed where the filming took place. The stillframe is of one of our characters throwing a cone down the corridor this shows that isit set in a still as the corridors are long and typical for a school. Our title sequence isset mainly in a school and during a normal school day so to be authentic we decidedto film in our school to try and keep the theme as much as possible.Costume and props: This frame shows some of the props that we used such ascaution tape to act as a head band and you can tell that we used dark makeup and darkleather to give her a dark yet sexy look. Super hero films rely heavily on costumesand props to represent what team they are on, we’ve mainly brought in colours andcommon themes such as the tape for the badies to try and portray and constant theme.Camerawork and Editing: I have chosen this screenshot as it represents the editingand camera work by the way that we edited the tilt shot showing them getting ready,
instead of it being slow on there own we decided to use a jump cut and increased thespeed of the shot in order to increase pace.Title font and Style: This frame shows a RMH film and by watching the titlesequence you can see that we have changed the colourfrom white to black to try andshow the contrast from the two teams, we used the ‘amcap eternal’ font, which showscharacter and has relevance to our genre, as it is a comical font.Story and how the opening sets it up: This frame shows how after the title has beenintroduced how the films starts a the two teams walking past each other in the corridorand glaring as each other. It shows rivalry in the two sides and the audience has gotthe impression that they are enemies.Genre and how the opening suggests it: The beginning of our title sequence first isthe marvel ident this straight away informs the audience that’s its going to be basedon super heroes as they have funded, spider man, x-men and Iron man. Then you cantell by the frame of Kyle wearing the mask that the film is going to be based ondressing up and superheroes the mask shows a hidden identity and maybe he has adifferent side to him.How characters are introduced: The frame shows that after we show each charactertheir name and their characters name is shown in a colour that is specific for their sidefor example good and bad. However the audience knows straight away who is whoand what their names are in the film.Special FX: We have used many special effects in our title sequence only one ofthem is that we changed the colour and brightness after we poterized each clip so thatthey could look like cartoons and make it look like a comic strip. We had to changethe brightness on each shot as some were darker than others and you couldn’t seethem. This was one of the few special effects we used that contributed to our finalpiece.2. How does your media product represent particular social groups?I think our media product represents certain socialgroups as we used 2 males who had definedmuscles this is a stereotype of what superheroesand superbadies look like their muscles showstrength and that they may over power the otherteam. This is very typical in social groups as thepopular, cool groups are normally ones they ay bepart of a sports team and are usually physically fit.The makeup we used on Bella was very dark andmysterious making her look quite gothic again thisis very much associated with social groups aspeople sometimes see Goths as strange or out ofthe ordinary. However the makeup we used onSophie the supergoodie was very natural making
her face look pure and that she has natural beauty and innocence about her.3. What kind of media institution might distribute your media product and why?The media institution we have chosento distribute out media product ismarvel, by looking into what marvelproduce and the productions they fundwe think that our product fits in withthis best. They have funded films suchas Captain American, Spider man andX-men all these films have similarqualities to what our film does. Marvelis the most likely production companyto distribute super hero films. Wedecided to put our film as a 12 as thereis some shot where the characters are not wearingmany clothes so we think this would be mostappropriate.4. Who would be the audience of your media product?The audience for our product who be mainlyteenagers that can relate to school life and knowthat there is some bullying going on an everyday basis. It’s a 12 rating as some parts mayshow body parts that some young viewers mayfind offensive and some characters may berepresented in a sexual way. Anyone ages 12and above could be interested in our film as it alight hearted comedy that can attract a widerange of viewers. In our surveys it became clearthat younger audience are more attracted tocomedy and animated films.My Audience ProfileName: Savannah HaslerAge: 16
School: Ravenswood SchoolWhere they live: Bromley, KentShe’s an average 16 year old female, she wears a mixture of clothes ranging fromindie items brought from Camden and items brought from the high street fashion suchas Top shop, New look and H & M. She tries to dress different in wearing clothes thatsuit her personality and the look she is trying to go for different more individual look.She enjoys watching cartoon, animated films as well as action films. Her music tasteincluded Paramore, You me at six and All American rejects.How did you attract/address your audience?We tried to make our title sequence interesting and pace to attract our viewers andpersuade them to carry on watching the film. We’ve used indie /rock music to fit inwith the pace and the style of the title sequence. The fact that our font and title of thefilm will attract younger people straight away because it looks childish and youngerpeople are interested in animated and carton like films. The 25-word pitch is quickand edgy giving and I want to know more’ feel so that they will go out and watch thefilm. Our product appeals to my audience profile by fitting the criteria that she enjoysand listens to rock, indie music so we’ve tried to contribute these into ur main project.6. What have you learnt about technologies from the process of constructing thisproduct?I have learnt how to use a camera effectively and get steady shots from using a tripodand using tilts to get a full body shot. By using final cut express and editing on thereby changing certain things to make our final piece look as affective as it could be, ivelearnt how to edit and crop down shots and jump cut and bind them together to create
a creative, imaginative piece. After getting the hang of final cut express it made iteasier to change the order of things so it was less boring.Final Cut Express- EditingGoogle – Finding imagesCopy right free music- We got the soundtrack of thisUsing a camera and tripod- FilmingVimeo- Transporting work so we can upload it to our blogBlogger- Ti keep track of our progress and updating our final workLooking back at your preliminary task (the continuity editing task), what do you feelyou have learnt in the progression from it to full product? I feel that I have leant a lotfrom doing the preliminary task. At the time when editing the preliminary idea I thinkour group felt like we had done a good job. This may have been because we hadn’texperienced any other form of filming or editing. Whilst we were filming our maintask I think we understood that it was going to be a lot harder than we thought, but wehad planned it before which made it run smoothly. I feel that we didn’t really haveenough time to plan for our preliminary project and went into it not really knowingwhat was involved, we planned our main project with costumes, props and storyboards so we knew exactly what we had to do. We even took test pictures in thelocations we may use to make sure lighting was ok and availability to the area. So Ithink we prepared more for it and knew how long it was going to take us to edit it alland I feel that our skills and knowledge over this period of time improved so our finalpiece was far better than our preliminary.7. Looking back at your preliminary task (the continuity editing task), what do youfeel you have learnt in the progression from it to full product? I feel that I have leant alot from doing the preliminary task. At the time when editing the preliminary idea Ithink our group felt like we had done a good job. This may have been because wehadn’t experienced any other form of filming or editing. Whilst we were filming ourmain task I think we understood that it was going to be a lot harder than we thought,but we had planned it before which made it run smoothly. I feel that we didn’t reallyhave enough time to plan for our preliminary project and went into it not reallyknowing what was involved, we planned our main project with costumes, props andstory boards so we knew exactly what we had to do. We even took test pictures in thelocations we may use to make sure lighting was ok and availability to the area. So Ithink we prepared more for it and knew how long it was going to take us to edit it alland I feel that our skills and knowledge over this period of time improved so our finalpiece was far better than our preliminary.