Nonprofit video

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A presentation given at The Nonprofit Summit of Westchester County, Doubletree hotel, Tarrytown on May 10 2010

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Nonprofit video

  1. 1. Video for nonprofits Theresa Dawson Emily Keating
  2. 2. Making a video: 10 years ago
  3. 3. ….and now
  4. 5. ….even online editing <ul><li>http://www.jaycut. </li></ul>
  5. 6. Why video matters
  6. 7. Why video matters <ul><li>People now expect to see things/be shown, not just told </li></ul><ul><li>Efficient at communicating a lot of information </li></ul><ul><li>Video can place people in an emotionally resonant moment </li></ul><ul><li>Video can help close the ‘nonprofit gap’: the gap between what you do and what you are seen to do </li></ul>
  7. 8. Strategy: beyond the ‘dinner’ video
  8. 9. Strategy: video works best if combined with other activities
  9. 10. Strategy: know what you want your video to do
  10. 13. <ul><li>60% adult population has watch video online </li></ul><ul><li>YouTube has 41% market share, next nearest is Hulu 3% </li></ul><ul><li>It is 3rd biggest site on the web </li></ul><ul><li>Over 20 hours are uploaded to YouTube per minute </li></ul><ul><li>YouTube: 200 millions views a day </li></ul><ul><li>Average time on YouTube is 58 minutes </li></ul><ul><li>YouTube now a major search tool </li></ul>
  11. 14. Nonprofit channels on YouTube <ul><li>http://www.youtube.com/user/burnsfilmcenter </li></ul><ul><li>Enhanced branding features </li></ul><ul><li>Link to your website from banner </li></ul><ul><li>Option for longer uploads </li></ul><ul><li>Linkable annotations from your videos </li></ul><ul><li>Option to apply for Google checkout for donations </li></ul>
  12. 15. YouTube insight tools <ul><li>http://www. youtube . com/my_videos_insight </li></ul>
  13. 16. Tips <ul><li>Think strategically about what you want your video to accomplish </li></ul><ul><li>Don’t be put off because you don’t have best camera – Flip HD, iphone, any consumer camera </li></ul><ul><li>Online video: tag and title well </li></ul><ul><li>Post your video as a response to a popular video </li></ul><ul><li>Allow embedding </li></ul><ul><li>Link back </li></ul><ul><li>Get a nonprofit YouTube channel </li></ul><ul><li>Push content out through social media </li></ul>
  14. 17. Any questions? <ul><li>[email_address] </li></ul><ul><li>Presentation at: slideshare </li></ul>

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