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Red Brick Research - Student General Election Polling March 2015

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Results of Red Brick Research general election polling of UK students in Higher Education conducted in March 2015.

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Red Brick Research - Student General Election Polling March 2015

  1. 1. www.redbrickresearch.co.uk 1 General Election Poll UK Students in Higher Education 1st April 2015 v1.0
  2. 2. www.redbrickresearch.co.uk Methodology  The data used in the following tables was gathered through an online survey with a convenience sample of 4,710 students.  All respondents are currently studying full or part-time in higher education in the UK and are eligible to vote in the 2015 general election.  The survey was carried out in March 2015. Findings are presented based on the original raw and un-weighted data.  Students were asked 3 standard election poll questions:  The next general election will take place on May 7th 2015. Many people have said that if there was a new general election they probably wouldn’t vote at all, while others say they definitely would vote. Please say how likely you would be to vote in the coming general election? (On a scale from 1-10)  If there were a general election tomorrow, which party would you vote for?  Overall, would you say Britain is going in the right direction, or the wrong direction? 2
  3. 3. www.redbrickresearch.co.uk If there were a general election tomorrow, which party would you vote for? Gender – Which of the following describes how you think of yourself? Age (grouped) Total Female Male In another way Total 16-20 21-25 26-30 31 Which party would you vote for? Sample Size 2379 1446 920 13 2379 1762 562 34 21 Conservative Column % 24% 22% 27% 0% 24% 23% 25% 24% 33% Labour Column % 37% 38% 35% 8% 37% 36% 38% 35% 24% Liberal Democrats Column % 5% 4% 5% 0% 5% 5% 5% 3% 5% UKIP Column % 5% 4% 6% 8% 5% 6% 4% 3% 14% Green Column % 26% 28% 23% 85% 26% 27% 24% 26% 14% Others Column % 3% 3% 4% 0% 3% 3% 3% 9% 10% 3 Party Share – Age and Gender If there were a general election tomorrow, which party would you vote for? Likelihood to vote (grouped) Total Likely to vote (7-10) Neither likely nor unlikely to vote (5-6) Unlikely to vote (1-4) Don't know Which party would you vote for? Sample Size 2379 1758 332 213 76 Conservative Column % 24% 25% 20% 23% 14% Labour Column % 37% 37% 40% 32% 39% Liberal Democrats Column % 5% 5% 5% 5% 5% UKIP Column % 5% 5% 7% 7% 9% Green Column % 26% 26% 26% 30% 25% Others Column % 3% 3% 2% 3% 7% Base for all ‘share of vote’ calculations is 2,379 which excludes non-voters, ‘don’t know’ and ‘prefer not to say’. Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.
  4. 4. www.redbrickresearch.co.uk 4 Likelihood to Vote – Age and Gender The next general election will take place on May 7th 2015. Many people have said that if there was a new general election they probably wouldn’t vote at all, while others say they definitely would vote. Please say how likely you would be to vote in the coming general election? Gender – Which of the following describes how you think of yourself? Age (grouped) Total Female Male In another way Total 16-20 21-25 26-30 31 Likelihood to vote Sample Size 4710 3057 1631 22 4710 3422 1158 91 39 1 - Definitely would not vote Column % 8% 7% 9% 0% 8% 7% 8% 8% 13% 2 Column % 2% 2% 3% 5% 2% 2% 3% 0% 0% 3 Column % 4% 4% 4% 0% 4% 4% 4% 3% 0% 4 Column % 4% 4% 4% 5% 4% 4% 4% 1% 0% 5 Column % 10% 11% 9% 9% 10% 11% 10% 5% 5% 6 Column % 6% 6% 7% 0% 6% 6% 6% 9% 0% 7 Column % 9% 9% 9% 9% 9% 9% 9% 9% 0% 8 Column % 9% 9% 9% 9% 9% 10% 8% 5% 10% 9 Column % 6% 6% 6% 9% 6% 6% 5% 10% 8% 10 - Absolutely certain to vote Column % 31% 30% 33% 50% 31% 31% 31% 32% 51% Don't know Column % 10% 11% 7% 5% 10% 9% 12% 18% 13% Likelihood to vote (grouped) Sample Size 4710 3057 1631 22 4710 3422 1158 91 39 Likely to vote (7-10) Column % 55% 55% 57% 77% 55% 56% 53% 56% 69% Neither likely nor unlikely to vote (5-6) Column % 17% 17% 16% 9% 17% 17% 17% 14% 5% Unlikely to vote (1-4) Column % 18% 17% 20% 9% 18% 18% 18% 12% 13% Don't know Column % 10% 11% 7% 5% 10% 9% 12% 18% 13% Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.
  5. 5. www.redbrickresearch.co.uk Election – Age and Gender If there were a general election tomorrow, which party would you vote for? Gender – Which of the following describes how you think of yourself? Age (grouped) Total Female Male In another way Total 16-20 21-25 26-30 31 Which party would you vote for? Sample Size 4710 3057 1631 22 4710 3422 1158 91 39 Conservative Column % 12% 10% 15% 0% 12% 12% 12% 9% 18% Labour Column % 19% 18% 19% 5% 19% 19% 19% 13% 13% Liberal Democrats Column % 2% 2% 3% 0% 2% 2% 3% 1% 3% UKIP Column % 3% 2% 4% 5% 3% 3% 2% 1% 8% Green Column % 13% 13% 13% 50% 13% 14% 12% 10% 8% Others Column % 2% 1% 2% 0% 2% 2% 1% 3% 5% Would not vote Column % 9% 8% 11% 5% 9% 8% 10% 9% 8% Don’t know Column % 27% 31% 18% 23% 27% 28% 23% 27% 21% Prefer not to say Column % 14% 14% 15% 14% 14% 12% 18% 26% 18% 5 Overall, would you say Britain is going in the right direction, or the wrong direction? Gender – Which of the following describes how you think of yourself? Age (grouped) Total Female Male In another way Total 16-20 21-25 26-30 31 Britain's direction Sample Size 4710 3057 1631 22 4710 3422 1158 91 39 Right direction Column % 24% 21% 31% 5% 24% 24% 26% 16% 28% Wrong direction Column % 37% 36% 39% 64% 37% 37% 37% 46% 38% Don't know Column % 39% 43% 30% 32% 39% 39% 37% 37% 33% Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.
  6. 6. www.redbrickresearch.co.uk Election – Likelihood to vote If there were a general election tomorrow, which party would you vote for? Likelihood to vote (grouped) Total Likely to vote (7-10) Neither likely nor unlikely to vote (5-6) Unlikely to vote (1-4) Don't know Which party would you vote for? Sample Size 4710 2613 785 856 456 Conservative Column % 12% 17% 9% 6% 2% Labour Column % 19% 25% 17% 8% 7% Liberal Democrats Column % 2% 3% 2% 1% 1% UKIP Column % 3% 3% 3% 2% 2% Green Column % 13% 17% 11% 7% 4% Others Column % 2% 2% 1% 1% 1% Would not vote Column % 9% 1% 4% 37% 9% Don’t know Column % 27% 15% 40% 32% 58% Prefer not to say Column % 14% 17% 14% 5% 16% Overall, would you say Britain is going in the right direction, or the wrong direction? Likelihood to vote (grouped) Total Likely to vote (7-10) Neither likely nor unlikely to vote (5-6) Unlikely to vote (1-4) Don't know Britain's direction Sample Size 4710 2613 785 856 456 Right direction Column % 24% 31% 21% 13% 12% Wrong direction Column % 37% 41% 33% 37% 22% Don't know Column % 39% 28% 47% 49% 66% 6Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.
  7. 7. www.redbrickresearch.co.uk Likelihood to vote (grouped) The next general election will take place on May 7th 2015. Many people have said that if there was a new general election they probably wouldn’t vote at all, while others say they definitely would vote. Please say how likely you would be to vote in the coming general election? Total Likely to vote (7-10) Neither likely nor unlikely to vote (5-6) Unlikely to vote (1-4) Don't know Age (grouped) Sample Size 4710 2613 785 856 456 16-20 Column % 73% 73% 74% 73% 65% 21-25 Column % 25% 24% 24% 25% 30% 26-30 Column % 2% 2% 2% 1% 4% 31+ Column % 1% 1% 0% 1% 1% Gender Sample Size 4710 2613 785 856 456 Female Column % 65% 64% 67% 62% 73% Male Column % 35% 36% 33% 38% 26% In another way Column % 0% 1% 0% 0% 0% 7 Age and Gender – Likelihood to vote Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.
  8. 8. www.redbrickresearch.co.uk The next general election will take place on May 7th 2015. Many people have said that if there was a new general election they probably wouldn’t vote at all, while others say they definitely would vote. Please say how likely you would be to vote in the coming general election? If there were a general election tomorrow, which party would you vote for? Total Conservative Labour Liberal Democrats UKIP Green Others Would not vote Don’t know Prefer not to say Likelihood to vote Sample Size 4710 566 874 115 125 620 79 408 1254 669 1 - Definitely would not vote Column % 8% 2% 1% 3% 6% 3% 3% 54% 5% 3% 2 Column % 2% 1% 1% 2% 2% 1% 0% 10% 3% 1% 3 Column % 4% 2% 3% 0% 1% 3% 3% 10% 7% 2% 4 Column % 4% 3% 3% 5% 3% 3% 3% 4% 7% 1% 5 Column % 10% 7% 7% 8% 10% 7% 8% 5% 18% 10% 6 Column % 6% 5% 8% 6% 7% 7% 1% 2% 7% 6% 7 Column % 9% 10% 10% 9% 14% 11% 1% 1% 8% 10% 8 Column % 9% 9% 12% 15% 11% 12% 11% 1% 8% 10% 9 Column % 6% 5% 9% 8% 7% 7% 6% 0% 4% 8% 10 - Absolutely certain to vote Column % 31% 52% 42% 42% 32% 43% 58% 1% 11% 39% Don't know Column % 10% 2% 3% 3% 6% 3% 6% 11% 21% 11% Likelihood to vote (grouped) Sample Size 4710 566 874 115 125 620 79 408 1254 669 Likely to vote (7-10) Column % 55% 77% 74% 73% 65% 73% 77% 3% 32% 66% Neither likely nor unlikely to vote (5-6) Column % 17% 12% 15% 14% 18% 14% 9% 8% 25% 16% Unlikely to vote (1-4) Column % 18% 9% 8% 10% 12% 10% 8% 78% 22% 7% Don't know Column % 10% 2% 3% 3% 6% 3% 6% 11% 21% 11% 8 Likelihood to Vote – Election Polls Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.
  9. 9. www.redbrickresearch.co.uk Overall, would you say Britain is going in the right direction, or the wrong direction? If there were a general election tomorrow, which party would you vote for? Total Conservative Labour Liberal Democrats UKIP Green Others Would not vote Don’t know Prefer not to say Britain's direction Sample Size 4710 566 874 115 125 620 79 408 1254 669 Right direction Column % 24% 66% 23% 33% 14% 14% 11% 11% 17% 24% Wrong direction Column % 37% 18% 50% 40% 67% 55% 66% 38% 25% 32% Don't know Column % 39% 16% 27% 27% 18% 31% 23% 51% 58% 44% If there were a general election tomorrow, which party would you vote for? Total Conservative Labour Liberal Democrats UKIP Green Others Would not vote Don’t know Prefer not to say Age (grouped) Sample Size 4710 566 874 115 125 620 79 408 1254 669 16-20 Column % 73% 72% 73% 72% 78% 76% 75% 69% 76% 64% 21-25 Column % 25% 25% 25% 26% 18% 22% 19% 28% 22% 32% 26-30 Column % 2% 1% 1% 1% 1% 1% 4% 2% 2% 4% 31+ Column % 1% 1% 1% 1% 2% 0% 3% 1% 1% 1% Gender Sample Size 4710 566 874 115 125 620 79 408 1254 669 Female Column % 65% 56% 64% 57% 52% 64% 57% 58% 76% 64% Male Column % 35% 44% 36% 43% 47% 34% 43% 42% 24% 36% In another way Column % 0% 0% 0% 0% 1% 2% 0% 0% 0% 0% 9 Key Metrics - Election Polls Cells are highlighted in yellow where there is a significant difference between this cell’s column and another in the same row.
  10. 10. www.redbrickresearch.co.uk Red Brick Research 1 Mount Ephraim Road Tunbridge Wells TN1 1ET 01892 249 650 www.redbrickresearch.co.uk info@redbrickresearch.co.uk 10

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