Using online advertising to Increase online sales  by Re-targeting previous visitors to your website with product specific...
Step 1 :  User searches for ‘watches’ and is targeted by a Google Adwords ad or sees a link for a watch seller in organic ...
Step 2 :  User lands on site homepage and proceeds to search for a watch
Step 3 :  User progresses to search for Casio ‘G-Shock’ watches
Step 4 :  User leaves the site without making a purchase, however is subsequently ‘re-targeted’ by ads from The Watch Shop...
Step 5 :  User is targeted for up to 30 days with similar ads as they move through a network of websites
Step 6 :  The ads maintain awareness of the Watchshop brand & drive higher than average click through rates and conversion...
Step 7 :  Conversion rates & cost per conversion for some advertisers match those achieved through Google Adwords campaigns
Thanks for having a look <ul><li>We’re happy to discuss how online re-targeting might fit into your wider marketing mix at...
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Online re targeting ads & increasing online sales

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A short descriptive presentation on the use of re-targeted online advertising to drive cost effective sales on ecommerce websites

Published in: Business
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Online re targeting ads & increasing online sales

  1. 1. Using online advertising to Increase online sales by Re-targeting previous visitors to your website with product specific messages TCS Media February 2011
  2. 2. Step 1 : User searches for ‘watches’ and is targeted by a Google Adwords ad or sees a link for a watch seller in organic listings
  3. 3. Step 2 : User lands on site homepage and proceeds to search for a watch
  4. 4. Step 3 : User progresses to search for Casio ‘G-Shock’ watches
  5. 5. Step 4 : User leaves the site without making a purchase, however is subsequently ‘re-targeted’ by ads from The Watch Shop which feature the exact products which were viewed during the site visit (note the ad above features the Casio G-Shock)
  6. 6. Step 5 : User is targeted for up to 30 days with similar ads as they move through a network of websites
  7. 7. Step 6 : The ads maintain awareness of the Watchshop brand & drive higher than average click through rates and conversion rates due to their relevancy
  8. 8. Step 7 : Conversion rates & cost per conversion for some advertisers match those achieved through Google Adwords campaigns
  9. 9. Thanks for having a look <ul><li>We’re happy to discuss how online re-targeting might fit into your wider marketing mix at any time </li></ul><ul><li>Contact </li></ul><ul><ul><li>Ciaran Deering </li></ul></ul><ul><ul><li>Head of Online </li></ul></ul><ul><ul><li>TCS Media </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>0207 221 7292 </li></ul></ul>

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