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Belgacom Mobile Applications - Werner Pandelaere, Belgacom - droidcon.be 2011

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Belgacom Mobile Applications - Werner Pandelaere, Belgacom - droidcon.be 2011

  1. 1. Belgacom Mobile <br />Applications<br />Werner Pandelaere<br />
  2. 2. Mobile Data Stimulation<br />Key Development Factors<br />Belgian mobile data market is growing strong, <br />but not yet mature or mass market<br />Market <br />Education <br />& Value Creation<br />+<br />+<br />+<br />Device<br />Offer<br />Infrastructure (Network … )<br />2<br />
  3. 3. Market Education <br />Leaflet<br />
  4. 4. Market Education<br />Leaflet <br />
  5. 5. Market Education<br />Shop and Bizz magazine<br />
  6. 6. Market Education<br />Getting starting guide<br />
  7. 7. Market Education <br />Skynet Jack<br />
  8. 8. Create added value<br />Mobile Apps Development<br />Care & Ease<br />Tools to enhance the customer satisfaction and interaction with the end-users.<br />Converged services<br />Offer services via various channels: same experience, but optimized for that channel. <br />8<br />
  9. 9. launched on Android & iOS<br />Care & Ease applications<br />Hello Proximus <br />
  10. 10. Soon to be launched on Android & iOS<br />Converged applications<br />1207 – 1307 <br />
  11. 11. But how to be noticed between thousands of other apps? <br />
  12. 12. Soon to be launched on Android & iOS<br />Belgacom Apps Guide<br />12<br />
  13. 13. Belgacom Apps Guide<br />Belgacom<br />Applications<br />Belgacom<br />Selection<br />App of the week<br />
  14. 14. All good, but what’s in it for me as a developer?<br />Benefit from the go to market actions<br /><ul><li> Social media announcement (twitter/facebook)
  15. 15. Presence on Skynet Jack android pages
  16. 16. Press release
  17. 17. SMS to android/iPhone users
  18. 18. Recurring presence in Shop/Bizz Magazine
  19. 19. Bill Insert
  20. 20. Leaflet in box of Android from Proximus collection
  21. 21. Download link pre-install on selected Android devices </li></ul>14<br />
  22. 22. All good, but what’s in it for me as a developer?<br />Send us your apps!<br />What are we looking for?<br />Apps that :<br /><ul><li> stimulate mobile data
  23. 23. educate the market
  24. 24. give added value for Belgacom customers (local content)</li></ul>Contact: mobile.applications@belgacom.be<br />or submit your app via the Belgacom Apps Guide<br />15<br />
  25. 25. Thank you for your attention<br />
  26. 26. Q&A<br /><ul><li>The apps are not stored in the Belgacom Apps Guide, the user is redirected to the regular app stores
  27. 27. Both free & paid apps are included.
  28. 28. We don’t resell the apps.
  29. 29. The referencing of Apps for free for the developer.
  30. 30. There is a limited list per category in the Belgacom Selection
  31. 31. Belgacom performs sanity checks on the apps to safeguard our customers</li></ul>17<br />

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