Application discovery process- Stéphane Guérin, appoke - droidcon.be 2011

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Application discovery process- Stéphane Guérin, appoke - droidcon.be 2011

  1. 1. The applicationdiscoveryprocess<br />1<br />DroidconBelgium – January 21st 2011<br />
  2. 2. Stéphane Guérin<br />Co-founder and CEO of<br />Android developer<br />Paris Android User Group organizer<br />Bloggerat<br />2<br />Introduction<br />@guerwan<br />@appoke_store<br />
  3. 3. 3<br />How do youfind new apps?<br />
  4. 4. 4<br />How do youfind new apps?<br />
  5. 5. 5<br />How do youfind new apps?<br />
  6. 6. 6<br />How do youfind new apps?<br />
  7. 7. 7<br />Android market<br />
  8. 8. 8<br />Long taileffect<br /># of Downloads<br /># of applications<br />
  9. 9. 9<br />Long taileffect<br /># of Downloads<br />50 % of apps on the Androidmarket have been downloadedlessthan 50 times.<br /># of applications<br />
  10. 10. 10<br />Long taileffect<br /># of Downloads<br />< 1% of apps have more than 250 000 downloads<br />50 % of apps on the Androidmarket have been downloadedlessthan 50 times.<br /># of applications<br />
  11. 11. Music Band<br />Will probablynevermakeit to the top of a category<br />Targets the fan community<br />Distribution :<br />Difficult to distribute on the Android market<br />But canspreadquicklybetween the fans of this band<br />11<br />Example<br />
  12. 12. 12<br />Word of mouth<br />
  13. 13. Friendsare the people you trust most<br />They know whatyoulike<br />You have tastes, expectations and issues in common<br />They know the applications youcouldlike.<br />Theyprobably have the applications youwant.<br />13<br />Whyword of mouthisworking?<br />
  14. 14. 14<br />How to takeadvantage of the social graph for yourapp?<br />AppAware<br />
  15. 15. Seewhat applications yourfriends have<br />Recommend an app to a friend<br />Seeyourfriendscomments<br />Discover new applications!<br />15<br />Benefits for the user<br />
  16. 16. Virality<br />More users!<br />16<br />Benefits for developers<br />Android market<br />
  17. 17. Don’tthink putting yourapp on the Android market isenough to makeit a success.<br />Use social networks to spreadyourapp:<br />Use the social discovery solutions (AppBrain, AppAware, Appoke, AppsFire…)<br />Create a Facebook page<br />Communicate on Twitter<br />Have a webpage for yourapp.<br />The more wayssomeonecanlearn about yourapp the betteritis.<br />17<br />Lessons for developers<br />
  18. 18. 18<br />Thankyou… Any questions?<br />http://appoke.com<br />Stéphane Guérin<br />sg@appoke.com<br />

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