Copy-Paste Online Success? - US Elections 2012

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Copy-Paste Online Success? - US Elections 2012

  1. 1. This year was the third presidential election in arow where young-voter participation hoveredaround 50% (meaning that half of eligible youngpeople actually voted).
  2. 2. “We tracked 71.7 million election-related mentionsmade by users within the U.S. — enough to score a9.27 on the Facebook Talk Meter, the highest score ofU.S.-based events that we have measured for 2012““To put that in perspective, the 2012 Super Bowl scoreda 8.62 on the Talk Meter, while the San Francisco Giantswinning the World Series tracked at a 6.1.” -Facebook blog
  3. 3. THE AFTERMATHOF THE OBAMA CAMPAIGNS Source: Google
  4. 4. Scott TalanAssistant ProfessorSchool of CommunicationAmerican University, Washington, D.C.“Social media is like breakfast.You want to have it - its a reallyimportant meal - but its not theonly meal.” Source: Google
  5. 5. source: www.eizbori.com
  6. 6. source: www.eizbori.com
  7. 7. Picture and text credit: Matt Morrison
  8. 8. http://www.channel4.com
  9. 9. iHype
  10. 10. iHype
  11. 11. makeapowerfulpoint.com
  12. 12. Source: mashable.com
  13. 13. The mix in browser cookies, location data, yourpublic Facebook data and data from politicalsmartphone apps, and campaigns can builddeeply detailed dossiers of your information.
  14. 14. Mobile computing has become the universal online experienceWidely affordableAlways on and with us 24/7Ultra mobile, instant-on, always connectedLong battery lifeHigh coverage, location servicesPersonalized experiencePeople looking for useful appsApps allow us to have a foot in the door, permanently – PUSH SERVICESMobile adds, push messages, usage dataInterface allows for interaction with basic IT literacyApps allow campaigners to create a useful using experienceImproved decision making based on personal informationDoor-to-door campaign supported by apps and featuresFundraising features integratedLocation services increase insights (activity, interest, location, friends,demographics)
  15. 15. Toni Richard Crisollitoni.crisolli@gmail.com, @fnst.org twitter.com/@tonicrisolliFacebook.com/toni.crisolli Vimeo.com/tonicrisolli www.westbalkan.fnst.org

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