SEO Tools for Website Audits

457 views

Published on

A technical website audit is important for understanding why your site ranks - or doesn't rank - on search engines. Through a proper site audit, basic on-page information can be ascertained and evaluated, as can server-side issues, internal linking and your site's external back link profile.

This slide deck is from a presentation I gave at ClickZ Live Toronto on May 15, 2014.

It includes SEO tools - both paid and free - that I utilize while performing technical website audits. Some of the tools listed are free, most are paid.

Published in: Internet
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
457
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SEO Tools for Website Audits

  1. 1. May 14–16, 2014 #CZLTO | @ClickZLive The Global Conference Series Designed by Digital Marketers, for Digital Marketers Digital Campaign Power Toolkit Site Audit Edition Thom Craver VP Development & IT Internet Marketing Ninjas
  2. 2. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive WHO AM I? WHY AM I A TOOL? • SEO Since 1999 • VP, (tool) Development • Over 150 FREE Tools – InternetMarketingNinjas.com/tools – tools.seochat.com – freetools.webmasterworld.com • Internally: Over 80 tools • “Pro” Tools coming soon
  3. 3. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive @ThomCraver You don’t talk to your client, your tool does!
  4. 4. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive SITE AUDITS • On-Page Elements • Links (internal and external) • Schema Markup (Rich Snippets) • Server-side Issues • 302, 403, 404, other issues
  5. 5. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive @ThomCraver
  6. 6. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive HOW I AUDIT… 1. Site Architecture 2. On-Page Elements 3. Crawler Site Accessibility 4. Server-Side Technical Elements 5. External Backlink Profile 6. Monitoring Tools
  7. 7. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive
  8. 8. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive HOW D
  9. 9. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive SCREAMING FROG SEO SPIDER ON-PAGE ELEMENTS: • URL • Status Code • Title Tag • Meta – Description, Keywords • H1 and H2 content • Document size in: KB, word count • Internal linking: inbound/outbound • Duplicate Content Check
  10. 10. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive OTHER CRAWLERS
  11. 11. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive CRAWL AS GOOGLEBOT
  12. 12. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive FETCH AS BINGBOT
  13. 13. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive BENEFITS: ARCHITECTURE, ON-PAGE, ACCESSIBILITY • At-a-glance data for tags (Title, Meta, IMG/ALT, Canonical) • Heading Usage (H1, H2) • Outbound / Internal Link checking • Status code issues: 301, 302, 403, 404 • Server Directives • Redirect chains
  14. 14. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive SEMANTIC KNOWLEDGE
  15. 15. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive FACEBOOK OPEN GRAPH
  16. 16. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive STRUCTURED DATA TESTING TOOL
  17. 17. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive HOW I AUDIT… 1. Site Architecture 2. On-Page Elements 3. Crawler Site Accessibility 4. Server-Side Technical Elements 5. External Backlink Profile 6. Monitoring Tools
  18. 18. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive WEB DEVELOPER TOOLBAR
  19. 19. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive SEO QUAKE TOOLBAR
  20. 20. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive
  21. 21. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive GOOGLE PAGE SPEED INSIGHTS
  22. 22. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive GOOGLE PAGE SPEED INSIGHTS
  23. 23. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive GTMETRIX
  24. 24. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive READY.MOBI
  25. 25. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive HOW I AUDIT… 1. Site Architecture 2. On-Page Elements 3. Crawler Site Accessibility 4. Server-Side Technical Elements 5. External Backlink Profile 6. Monitoring Tools
  26. 26. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive MAJESTIC SEO
  27. 27. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive COMPREHENSIVE BACKLINKS
  28. 28. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive RELEVANT LINKS = CONTENT
  29. 29. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive HOW I AUDIT… 1. Site Architecture 2. On-Page Elements 3. Crawler Site Accessibility 4. Server-Side Technical Elements 5. External Backlink Profile 6. Monitoring Tools
  30. 30. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive WHAT DO YOU USE?
  31. 31. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive ANALYTICS: STAY UP TO DATE!
  32. 32. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive OLD GA CODE: DO NOT USE! Older Synchronous Code var pageTracker = _gat._getTracker("UA-123456-1"); pageTracker._trackPageview(); Urchin GA Code _uacct = "UA-123456-1”; urchinTracker ();
  33. 33. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive CURRENT GA TRACKING CODE Universal Analytics Code ga('create', 'UA-123456-1', ’yoursite.ca'); ga('send', 'pageview'); Current Asynchronous Code _gaq.push(['_setAccount', 'UA-123456-1']); _gaq.push(['_setDomainName', ’yoursite.ca']); _gaq.push(['_trackPageview']);
  34. 34. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive GOOGLE WEBMASTER TOOLS
  35. 35. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive BING WEBMASTER TOOLS
  36. 36. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive SEM RUSH: KEYWORDS & RANKINGS
  37. 37. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive SEM RUSH: CAMPAIGN TRACKING
  38. 38. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive LIST O’ TOOLS… • Screaming Frog SEO Spider • Web Developer Toolbar (Chris Pederick) • SEOQuake Toolbar • PageSpeed Insights, Structure Data Tool • GTMetrics • mobiReady • Majestic SEO • SEM Rush
  39. 39. @ThomCraver May 14–16, 2014 | #CZLTO | @ClickZLive SIMON WILL NOW TAKE QUESTIONS…

×