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Book Publicity 2.0: Blogging Your Way to the Best Seller List

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Book Publicity 2.0: Blogging Your Way to the Best Seller List

  1. 1. Blogging Your Way to the Bestseller List BOOK PUBLICITY 2.0 Tom Ciesielka, President, TC Public Relations
  2. 2. The Warm-Up <ul><li>Adding to the blogosphere is like adding to the bookosphere </li></ul><ul><li>What type of blogger are you? </li></ul><ul><li>Other blogs are not competition </li></ul>
  3. 3. <ul><ul><li>“ Of all the things I’ve done to promote my book, </li></ul></ul><ul><ul><li>the blog/e-blast has been </li></ul></ul><ul><ul><li>the most effective.” </li></ul></ul><ul><ul><li>– Frank S. Joseph, </li></ul></ul><ul><ul><li>author and SMA member </li></ul></ul>A good investment takes time
  4. 4. The Hallmarks of a Good Blog <ul><li>“ I’ll have the website and blog combo…” </li></ul>
  5. 5. The Hallmarks of a Good Blog <ul><li>Talk about yourself </li></ul>
  6. 6. The Hallmarks of a Good Blog <ul><li>Use a simplified web address </li></ul>www.prforlaughs.com Vs. www.prforlaughs.blogspot.com Or use your own name!
  7. 7. The Hallmarks of a Good Blog <ul><li>Display recent posts or featured posts </li></ul>
  8. 8. The Hallmarks of a Good Blog <ul><li>Display images of your books </li></ul>
  9. 9. The Hallmarks of a Good Blog <ul><li>“ Scannable </li></ul><ul><li>content” </li></ul><ul><li>and simple layout </li></ul>
  10. 10. The Hallmarks of a Good Blog <ul><li>Use categories/tags </li></ul>
  11. 11. Greek Tragedy Stephanie Klein Blog Showcase
  12. 12. Blogging Best Practices 1) Write often, but don’t let it take over your life 2) Create the perfect headline every time
  13. 13. Blogging Best Practices <ul><li>5) Be yourself </li></ul>4) Establish authority 3) Answer comments and encourage comments
  14. 14. Promoting Your Blog <ul><li>You already have the power to… </li></ul>Comment on other blogs Make blogging friends Guest blog  “Open blog night” “Blog tours”
  15. 15. <ul><li>BLOGGERS, </li></ul><ul><li>Start your search engines. </li></ul><ul><li>On your mark…get set…POST </li></ul>

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