Who Loves Ya, Baby? Best Practices in Social Media Reputation Management

524 views

Published on

Published in: Travel, Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
524
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Who Loves Ya, Baby? Best Practices in Social Media Reputation Management

  1. 1. Who Loves Ya Baby?Best Practices in Social MediaReputation ManagementJune 23, 2011 - Austin, TX
  2. 2. What is reputationmanagement? 2Reputation management is the process of listening and reacting towhat guests say about your hotel online. It consists of:■ Listening■ Resolving■ Responding■ Sharing
  3. 3. The key players. 3400300200100 0 Expedia TripAdvisor Travelocity Yelp Million Pageviews/Month
  4. 4. But, it’s not just review sites. 4Review Sites Social Sharing Blogs
  5. 5. Are responses important? 5 Agree Neutral Disagree 7% 22% Seeing a management review is important to me 71% Source: Forrester/TripAdvisor
  6. 6. How important? 6 Agree Neutral Disagree 4% If I was considering two comparable properties, the 28% presence of Management Responses on one would sway me 68% Source: Forrester/TripAdvisor
  7. 7. What should you do?timpeter.comtwitter.com/tcpeter

×