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Internet Strategy Forum Cms Panel


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Several slides used during Internet Strategy Forum presentation

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Internet Strategy Forum Cms Panel

  1. 1. Why CMS sucks No. Really. It does.
  2. 2. Simple (ugly) promo page <ul><li>Lists participating hotels </li></ul><ul><li>Shows “Rates from…” </li></ul>
  3. 3. (At leas t) Five content sources <ul><li>Images </li></ul><ul><li>Copy </li></ul><ul><li>Product detail </li></ul><ul><li>Price </li></ul><ul><li>Rating </li></ul>2 1 3 4 5
  4. 4. There is no “CMS” <ul><li>There are many Content types </li></ul><ul><li>“ Management” differs by content type </li></ul><ul><li>“ System” differs by business </li></ul><ul><li>Approach? </li></ul><ul><ul><li>Build AND Buy </li></ul></ul>