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HEDNA Keynote Address - It's All Coming Together

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HEDNA Keynote Address - It's All Coming Together

  1. 1. It’s All Coming TogetherThe Changing Customer and What They Mean toMarketing and Distribution
  2. 2. Sites Visited - All E-commerce 3022.5 15 7.5 0 2010 2011
  3. 3. Sites Visited - All E-commerce Sites Visited - Travel 30 22.5 15 7.5 0 2010 2011Source: Google http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/ & http://www.thinkwithgoogle.com/insights/library/studies/the-zero-moment-of-truth-macro-study/
  4. 4. Dominant ImpulsiveFast & Ambitious & Enthusiastic Analytical ReliableSlow & Organized & Predictable Head Heart
  5. 5. Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
  6. 6. Smartphone Mobile phone7,0006,0005,0004,000 953 Million 6.1 Billion3,0002,0001,000 0 Total Subscriptions - Q4 2011 Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
  7. 7. Source: Mary Meeker & Liang Wu http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
  8. 8. X
  9. 9. Top search termprior to booking? 25“Price”
  10. 10. Why buyfrom you?
  11. 11. Thank you 29 Web: timpeter.com Phone: +1-201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter

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