Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year

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Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come.

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Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year

  1. 1. Digital Marketing Directions The Key Trends Driving Your Marketing Next Year © 2014 Tim Peter & Associates, LLC
  2. 2. It’s All E-commerce Internet, Everywhere We’re All Publishers Now Radical Transparency Deep Customer Insights Disruption & Disinter-mediation Changing of the Guard © 2014 Tim Peter & Associates, LLC
  3. 3. Internet, Everywhere We’re All Publishers Now Deep Customer Insights © 2014 Tim Peter & Associates, LLC
  4. 4. Internet, Everywhere Mobiles Wearables Usables Invisibles © 2014 Tim Peter & Associates, LLC
  5. 5. • Almost 13.4 billion Internet-connected devices in the world • Roughly 2 Internet-connected devices for every man, woman, and child on the planet Source: http://blogs.cisco.com/news/cisco-connections-counter/
  6. 6. More people own mobile phones than own toothbrushes Internet, Everywhere © 2014 Tim Peter & Associates, LLC
  7. 7. June, 2011: “The Special Rapporteur [of the United Nations] considers cutting off users from internet access, regardless of the justification provided... to be... a violation of article 19, paragraph 3, of the International Covenant on Civil and Political Rights. © 2014 Tim Peter & Associates, LLC
  8. 8. “The web is like electricity. It’s just there.” Eric Schmidt © 2014 Tim Peter & Associates, LLC
  9. 9. Context is Queen • Segment customer behaviors by context • Observe, measure, and learn your customer’s pain points in each • Improve by aligning customer experience with context Internet, Everywhere © 2014 Tim Peter & Associates, LLC
  10. 10. And if context is queen, guess what that makes content © 2014 Tim Peter & Associates, LLC
  11. 11. We’re All Publishers Now © 2014 Tim Peter & Associates, LLC
  12. 12. 204,000,000 emails sent Source: Intel We’re All Publishers Now
  13. 13. 90+ reviews We’re All Publishers Now
  14. 14. 100,000 Tweets We’re All Publishers Now
  15. 15. We’re All Publishers Now 208,000 photo uploads
  16. 16. We’re All Publishers Now 30 hours of video uploaded
  17. 17. © 2014 Tim Peter & Associates, LLC
  18. 18. We’re All Publishers Now 2+ million search queries © 2014 Tim Peter & Associates, LLC
  19. 19. Content is King • Cut through the clutter • Create content that is: – Snackable – Sharable – Sharp We’re All Publishers Now © 2014 Tim Peter & Associates, LLC
  20. 20. Snackable Sharp Shareable © 2014 Tim Peter & Associates, LLC
  21. 21. © 2014 Tim Peter & Associates, LLC
  22. 22. © 2014 Tim Peter & Associates, LLC
  23. 23. © 2014 Tim Peter & Associates, LLC
  24. 24. Next 5-10 years We’re All Publishers Now • 2+ million search queries • 204,000,000 emails • 30 hours of YouTube video • 90+ reviews • 104,000 Tweets • 208,000 photo uploads © 2014 Tim Peter & Associates, LLC
  25. 25. Internet, Everywhere Mobiles Wearables Usables Invisibles © 2014 Tim Peter & Associates, LLC
  26. 26. Digital footprints © 2014 Tim Peter & Associates, LLC
  27. 27. “You can never have too much data. Bigger is definitely better.” © 2014 Tim Peter & Associates, LLC
  28. 28. Data is the Crown Jewels • Highlights customer behaviors, wants, and desires • Leads product, promotion, placement and pricing decisions • Cannot be easily duplicated by competition Deep Customer Insights © 2014 Tim Peter & Associates, LLC
  29. 29. © 2014 Tim Peter & Associates, LLC
  30. 30. Disney MyMagic+ RFID “tickets” and purchasing
  31. 31. Data is the Crown Jewels • Be willing to start small • Anticipate, analyze, and adapt to changing customer needs • Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it Deep Customer Insights © 2014 Tim Peter & Associates, LLC
  32. 32. Keys to Your Kingdom Next Year It’s All E-commerce Deep Customer Insights Internet, Everywhere We’re All Publishers Now © 2014 Tim Peter & Associates, LLC
  33. 33. Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter © 2014 Tim Peter & Associates, LLC

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