Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
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Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
Sep. 16, 2014•0 likes•83,318 views
6 likes
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Marketing
Improving your brand and your business in 2015 and beyond depends on you 3 key trends shaping your customers' behavior. This presentation highlights those trends in detail, and explores how you can use them in your sales, marketing, and e-commerce activities. The three trends look at the growth of Internet, everywhere; the reality that we're all publishers now; and the deep customer insights available to you through big data and not-so-big data. These trends work together to create a world where content is king, context is queen, and data is the crown jewels. And a world where content marketing, contextual awareness, and customer insights come together for the brands best equipped to succeed in the years to come.
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Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year
- Digital Marketing Directions The Key Trends Driving Your Marketing Next Year © 2014 Tim Peter & Associates, LLC
- It’s All E-commerce Internet, Everywhere We’re All Publishers Now Radical Transparency Deep Customer Insights Disruption & Disinter-mediation Changing of the Guard © 2014 Tim Peter & Associates, LLC
- Internet, Everywhere We’re All Publishers Now Deep Customer Insights © 2014 Tim Peter & Associates, LLC
- Internet, Everywhere Mobiles Wearables Usables Invisibles © 2014 Tim Peter & Associates, LLC
- • Almost 13.4 billion Internet-connected devices in the world • Roughly 2 Internet-connected devices for every man, woman, and child on the planet Source: http://blogs.cisco.com/news/cisco-connections-counter/
- More people own mobile phones than own toothbrushes Internet, Everywhere © 2014 Tim Peter & Associates, LLC
- June, 2011: “The Special Rapporteur [of the United Nations] considers cutting off users from internet access, regardless of the justification provided... to be... a violation of article 19, paragraph 3, of the International Covenant on Civil and Political Rights. © 2014 Tim Peter & Associates, LLC
- “The web is like electricity. It’s just there.” Eric Schmidt © 2014 Tim Peter & Associates, LLC
- Context is Queen • Segment customer behaviors by context • Observe, measure, and learn your customer’s pain points in each • Improve by aligning customer experience with context Internet, Everywhere © 2014 Tim Peter & Associates, LLC
- And if context is queen, guess what that makes content © 2014 Tim Peter & Associates, LLC
- We’re All Publishers Now © 2014 Tim Peter & Associates, LLC
- 204,000,000 emails sent Source: Intel We’re All Publishers Now
- 90+ reviews We’re All Publishers Now
- 100,000 Tweets We’re All Publishers Now
- We’re All Publishers Now 208,000 photo uploads
- We’re All Publishers Now 30 hours of video uploaded
- © 2014 Tim Peter & Associates, LLC
- We’re All Publishers Now 2+ million search queries © 2014 Tim Peter & Associates, LLC
- Content is King • Cut through the clutter • Create content that is: – Snackable – Sharable – Sharp We’re All Publishers Now © 2014 Tim Peter & Associates, LLC
- Snackable Sharp Shareable © 2014 Tim Peter & Associates, LLC
- © 2014 Tim Peter & Associates, LLC
- © 2014 Tim Peter & Associates, LLC
- © 2014 Tim Peter & Associates, LLC
- Next 5-10 years We’re All Publishers Now • 2+ million search queries • 204,000,000 emails • 30 hours of YouTube video • 90+ reviews • 104,000 Tweets • 208,000 photo uploads © 2014 Tim Peter & Associates, LLC
- Internet, Everywhere Mobiles Wearables Usables Invisibles © 2014 Tim Peter & Associates, LLC
- Digital footprints © 2014 Tim Peter & Associates, LLC
- “You can never have too much data. Bigger is definitely better.” © 2014 Tim Peter & Associates, LLC
- Data is the Crown Jewels • Highlights customer behaviors, wants, and desires • Leads product, promotion, placement and pricing decisions • Cannot be easily duplicated by competition Deep Customer Insights © 2014 Tim Peter & Associates, LLC
- © 2014 Tim Peter & Associates, LLC
- Disney MyMagic+ RFID “tickets” and purchasing
- Data is the Crown Jewels • Be willing to start small • Anticipate, analyze, and adapt to changing customer needs • Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it Deep Customer Insights © 2014 Tim Peter & Associates, LLC
- Keys to Your Kingdom Next Year It’s All E-commerce Deep Customer Insights Internet, Everywhere We’re All Publishers Now © 2014 Tim Peter & Associates, LLC
- Thank You Web: timpeter.com Phone: 201-305-0055 Email: tim@timpeter.com Twitter: twitter.com/tcpeter © 2014 Tim Peter & Associates, LLC
Editor's Notes
- Werner Vogel, Amazon CTO