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Legal Marketing Association - Crisis Communications Program Slide

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Legal Marketing Association - Crisis Communications Program Slide

  1. 1. Finding the Hose for Your Law Firm's Fire Crisis Communications 201
  2. 2. What We’ll Cover <ul><li>F – FACE the fire </li></ul><ul><li>I – INTERNET ignition </li></ul><ul><li>R – REAL life </li></ul><ul><li>E – EXIT doors </li></ul><ul><li>H – HELP inside </li></ul><ul><li>O – OUTSIDE help </li></ul><ul><li>S – SECURITY </li></ul><ul><li>E – ELATION </li></ul>
  3. 3. Face the fire: Where does a crisis strike a law firm? <ul><li>Alarming reduction in force </li></ul><ul><li>Firm investigated by government agency </li></ul><ul><li>Partner is convicted of a crime </li></ul><ul><li>Your firm gets dragged into a client crisis </li></ul>
  4. 4. Sharing Your Own Bad News
  5. 5. The “Face” of Your Firm
  6. 6. People and resources you must have available
  7. 7. Best practices with legal crisis communications
  8. 8. Is it too late when you face a pile of ashes?
  9. 9. Embracing a crisis <ul><li>Forces change </li></ul><ul><li>Exposes hidden problems </li></ul><ul><li>New plans are created </li></ul><ul><li>Early warning detection </li></ul><ul><li>New competitive advantage </li></ul>
  10. 10. Action steps when back in the office <ul><li>Plan and Team </li></ul><ul><li>Contingency </li></ul><ul><li>Real time monitoring </li></ul><ul><li>Recovery </li></ul>
  11. 11. Resources <ul><ul><li>Stop the Presses: The Crisis and Litigation PR Desk Reference </li></ul></ul><ul><li>( Richard Levick, Larry Smith ) </li></ul><ul><ul><li>In the Court of Public Opinion: Winning Your Case with Public Relations </li></ul></ul><ul><ul><li>( James Haggerty ) </li></ul></ul>
  12. 12. <ul><li>Moderator: Tom Ciesielka, President, TC Public Relations </li></ul><ul><li> [email_address] </li></ul><ul><li>Panelists: Maryanne Adams, Director of Client Service & Development, Franczek Radelet P.C. [email_address] </li></ul><ul><li> Robin Iori, President, Iori & Associates </li></ul><ul><li> [email_address] </li></ul><ul><li> Joshua Peck, Senior Media Relations Manager, Duane Morris LLP </li></ul><ul><li> [email_address] </li></ul>

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