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Communicating Your Message Effectively Through the Media

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Communicating Your Message Effectively Through the Media

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Presentation by TC Public Relations for the 2012 Speak Out Illinois conference.

Presentation by TC Public Relations for the 2012 Speak Out Illinois conference.

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Communicating Your Message Effectively Through the Media

  1. 1. Presented by TC Public Relations January 28, 2012
  2. 2.  Recent News Search of News Sections of Google and Yahoo! yields a 60% greater usage of “pro-life” as opposed to “anti-abortion”
  3. 3. Gallup’s 2011 Values and Beliefs survey, conducted May 5-8, finds a bit more public agreement about the morality of abortion. Just over half of Americans, 51%, believe abortion is “morally wrong,” while 39% say it is “morally acceptable.”
  4. 4. Ask yourself: How Might I Need to Change?
  5. 5.  Do I believe that there is an impossible liberal media bias against pro-life advocates?  Has past coverage of our pro-life activities stopped us from contacting the media again?
  6. 6. Message “Owned” Relationships Media Media Friendly
  7. 7. We’re here to help the mother and baby
  8. 8. “I’m right, you’re wrong and going to hell.”
  9. 9. Relationships Relationships Your organization Media Audience
  10. 10.  Review your history  Research  Identify
  11. 11.  Decide & List  Know the “people”  Connect
  12. 12. Name one takeaway from today’s program
  13. 13. Tom Ciesielka 312-422-1333 tc@tcpr.net

Editor's Notes

  • Ask Audience about expectations for the presentation. Ask who work s at firm that has experience with media relations.
  • QUIZ AND CANDY PRIZE (MILLION $ BAR): Who can tell me what “Hollywood Accounting” Means? Transition to three step process: Why? WHAT ARE THE OPPORTUNITIES? AND SHOWTIME .
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