1.
Presented by TC Public Relations
January 28, 2012

2.
 Recent News Search of News Sections of
Google and Yahoo! yields a 60% greater usage
of “pro-life” as opposed to “anti-abortion”

3.
Gallup’s 2011 Values and Beliefs survey,
conducted May 5-8, finds a bit more public
agreement about the morality of abortion. Just
over half of Americans, 51%, believe abortion is
“morally wrong,” while 39% say it is “morally
acceptable.”

4.
Ask yourself: How Might I Need to
Change?

5.
 Do I believe that there is an impossible liberal
media bias against pro-life advocates?
 Has past coverage of our pro-life activities
stopped us from contacting the media again?

6.
Message
“Owned”
Relationships
Media
Media Friendly

7.
We’re here to
help the
mother and
baby

8.
“I’m right,
you’re wrong
and going to
hell.”

9.
Relationships Relationships
Your
organization
Media
Audience

10.
 Review your history
 Research
 Identify

11.
 Decide & List
 Know the
“people”
 Connect

12.
Name one takeaway from
today’s program

13.
Tom Ciesielka
312-422-1333
tc@tcpr.net