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Communicating Your Message Effectively Through the Media

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Presentation by TC Public Relations for the 2012 Speak Out Illinois conference.

Published in: Spiritual
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Communicating Your Message Effectively Through the Media

  1. 1. Presented by TC Public Relations January 28, 2012
  2. 2.  Recent News Search of News Sections of Google and Yahoo! yields a 60% greater usage of “pro-life” as opposed to “anti-abortion”
  3. 3. Gallup’s 2011 Values and Beliefs survey,conducted May 5-8, finds a bit more publicagreement about the morality of abortion. Justover half of Americans, 51%, believe abortion is“morally wrong,” while 39% say it is “morallyacceptable.”
  4. 4. Ask yourself: How Might I Need to Change?
  5. 5.  Do I believe that there is an impossible liberal media bias against pro-life advocates? Has past coverage of our pro-life activities stopped us from contacting the media again?
  6. 6. Message “Owned”Relationships Media Media Friendly
  7. 7. We’re here to help themother and baby
  8. 8. “I’m right,you’re wrongand going to hell.”
  9. 9. Relationships Relationships Your organizationMedia Audience
  10. 10.  Review your history  Research Identify
  11. 11.  Decide & List Know the “people” Connect
  12. 12. Name one takeaway from today’s program
  13. 13. Tom Ciesielka 312-422-1333 tc@tcpr.net

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