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Arm and Hammer Brand Analysis
Evolution
● The Logo of Arm & Hammer dates back to the
1800's
● The company began by selling baking soda as
well as washin...
Values
● The company is dedicated to providing strong
and effective product to it's consumers for “all
of life's little me...
Brand Identity
● The company's motto is “The Standard of
Purity”
● Purity refers to the products which the company
sells t...
Personality
● The symbol of the Arm and the Hammer
represents strength and power.
● This connects with the customer becaus...
Logo
● The company's logo is an Arm and a Hammer,
signifying strength and power, these make
sense because the products are...
Tagline
● Arm & Hammer's logo is “The Standard of
Purity”
● By saying that it is the standard of purity, it
differentiate ...
Advertising
● Arm & Hammer does not attempt to appeal to a
sense of glamor, instead it touches on the need
of the average ...
Outreach
● Arm & Hammer maintains a presence of
facebook where it has over 500,000 likes.
● Arm & Hammer does not maintain...
S.W.O.T.
● Strengths: Arm & Hammer has a loyal customer base
and a solid reputation as a dependable cleaning
product.
● We...
Sources
● http://en.wikipedia.org/wiki/Arm_%26_Hammer
● http://www.youtube.com/watch?v=s6LP_MCklE4
● http://www.prnewswire...
Travis Green
1st
Hour
Mr.Hunter
Arm and hammer evaluation
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Arm and hammer evaluation

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Arm and hammer evaluation

  1. 1. Arm and Hammer Brand Analysis
  2. 2. Evolution ● The Logo of Arm & Hammer dates back to the 1800's ● The company began by selling baking soda as well as washing soda ● In the 1970's the company expanded to sell toothpaste, underarm deodorant, cat litter, and laundry detergent.
  3. 3. Values ● The company is dedicated to providing strong and effective product to it's consumers for “all of life's little messes.
  4. 4. Brand Identity ● The company's motto is “The Standard of Purity” ● Purity refers to the products which the company sells to make things clean again.
  5. 5. Personality ● The symbol of the Arm and the Hammer represents strength and power. ● This connects with the customer because these things appeal to the people. ● When cleaning, a product that is strong and powerful against a mess is good.
  6. 6. Logo ● The company's logo is an Arm and a Hammer, signifying strength and power, these make sense because the products are made to clean up things. ● The logo is a reference to the Roman God, Vulcan, the God of Fire and Metalworking.
  7. 7. Tagline ● Arm & Hammer's logo is “The Standard of Purity” ● By saying that it is the standard of purity, it differentiate itself from the competition by obtaining the position of supremacy in the mind of the consumer. ● Purity could be a subtle gesture at the history with cleaning products that the company has.
  8. 8. Advertising ● Arm & Hammer does not attempt to appeal to a sense of glamor, instead it touches on the need of the average person to have a product that is both practical and effective. ● Arm & Hammer advertises by showing how it's product would be used in an everyday sort of manner, from baking soda to cat litter, Arm & Hammer wants consumers to believe that if there is a smell that needs masking, Arm & Hammer is there to mask it.
  9. 9. Outreach ● Arm & Hammer maintains a presence of facebook where it has over 500,000 likes. ● Arm & Hammer does not maintain a presence on any other social media sites. ● Arm & Hammer has sponsored sweepstakes for customers to donate to a charity of their choice.
  10. 10. S.W.O.T. ● Strengths: Arm & Hammer has a loyal customer base and a solid reputation as a dependable cleaning product. ● Weaknesses: Arm & Hammer suffers from a lack of involvement in the community. ● Opportunities: Arm & Hammer has the ability to achieve the mantle of supreme quality in cleaning products. ● Weaknesses: The company's customer base was very large a few decades ago, but is now shrinking and the company needs to establish itself with a younger demographic or risk losing relevance.
  11. 11. Sources ● http://en.wikipedia.org/wiki/Arm_%26_Hammer ● http://www.youtube.com/watch?v=s6LP_MCklE4 ● http://www.prnewswire.com/news-releases/arm--hammer-celebrates-cats-dual-personalities-with-new-double-take-contest-125407283.html ● http://www.armandhammer.com/ ●
  12. 12. Travis Green 1st Hour Mr.Hunter

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