● The Logo of Arm & Hammer dates back to the
● The company began by selling baking soda as
well as washing soda
● In the 1970's the company expanded to sell
toothpaste, underarm deodorant, cat litter, and
● The company is dedicated to providing strong
and effective product to it's consumers for “all
of life's little messes.
● The company's motto is “The Standard of
● Purity refers to the products which the company
sells to make things clean again.
● The symbol of the Arm and the Hammer
represents strength and power.
● This connects with the customer because these
things appeal to the people.
● When cleaning, a product that is strong and
powerful against a mess is good.
● The company's logo is an Arm and a Hammer,
signifying strength and power, these make
sense because the products are made to clean
● The logo is a reference to the Roman God,
Vulcan, the God of Fire and Metalworking.
● Arm & Hammer's logo is “The Standard of
● By saying that it is the standard of purity, it
differentiate itself from the competition by
obtaining the position of supremacy in the mind
of the consumer.
● Purity could be a subtle gesture at the history
with cleaning products that the company has.
● Arm & Hammer does not attempt to appeal to a
sense of glamor, instead it touches on the need
of the average person to have a product that is
both practical and effective.
● Arm & Hammer advertises by showing how it's
product would be used in an everyday sort of
manner, from baking soda to cat litter, Arm &
Hammer wants consumers to believe that if
there is a smell that needs masking, Arm &
Hammer is there to mask it.
● Arm & Hammer maintains a presence of
facebook where it has over 500,000 likes.
● Arm & Hammer does not maintain a presence
on any other social media sites.
● Arm & Hammer has sponsored sweepstakes
for customers to donate to a charity of their
● Strengths: Arm & Hammer has a loyal customer base
and a solid reputation as a dependable cleaning
● Weaknesses: Arm & Hammer suffers from a lack of
involvement in the community.
● Opportunities: Arm & Hammer has the ability to
achieve the mantle of supreme quality in cleaning
● Weaknesses: The company's customer base was very
large a few decades ago, but is now shrinking and the
company needs to establish itself with a younger
demographic or risk losing relevance.