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The platforms

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The platforms

  1. 1. The platforms: facebook<br />
  2. 2. Facebook<br />400 million active users<br />Each with about 130 friends<br />50% login every day<br />Used by 56% of Internet users<br />Is the No. 3 site for Web users 65+<br />Growing fastest among 35+<br />Very personal, lots of info<br />Source: Facebook, Nielsen, Inside Facebook<br />
  3. 3. Advantages of a page<br /><ul><li>Preserves user’s privacy
  4. 4. Allows you to publish into their stream
  5. 5. Gives you analytics data</li></li></ul><li>Anatomy of facebook: the post<br />Can include:<br />Text (w/links)<br />Photos<br />Videos<br />Posts from games<br />
  6. 6. Anatomy of facebook<br />
  7. 7. Anatomy of facebook: feeds<br />
  8. 8. Anatomy of facebook: feeds<br />
  9. 9. The platforms: twitter<br />
  10. 10. twitter<br />15 million active users, 75 million total<br />Average users has 27 followers<br />Active users account for most of Twitter’s activity<br />Growing among young people<br />Growing among 24<<br />Short information bursts, very adaptable<br />Source: RJMetrics, Business Insider<br />
  11. 11. Anatomy of twitter (just like facebook)<br />
  12. 12. Anatomy of twitter: posts<br />@mention<br />Hashtag<br />Geocode<br />Short link<br />
  13. 13. Anatomy of twitter: feeds<br />
  14. 14. Anatomy of twitter: feeds<br />

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