Making important news interesting

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Making important news interesting

  1. 1. Making Important News Interesting:Going back to the basics<br />Andrew Chavez, Texas Center for Community Journalism<br />
  2. 2. Two types of stories<br />
  3. 3. Two types of storytelling<br />
  4. 4. Back to the basics<br />
  5. 5. Improving the pyramid starts at the top<br />
  6. 6. How? Find the news<br />What would you tell your friends?<br />Think about the headline<br />
  7. 7. Focus on the news – an example<br />The City Council met Friday and unanimously approved six new ordinances.…One of the ordinances bans smoking within 15 feet of public buildings.<br />The City Council voted unanimously Friday to ban smoking near public buildings.…The smoking ordinance was one of six approved during the meeting. Others included:<br />Boring<br />Interesting<br />
  8. 8. A method<br />Outline your 5Ws<br />Rank them<br />Fit what you can in the lede<br />Finish in the nut graf<br />
  9. 9. Some questions for you<br />
  10. 10. No. 1<br />Could you have written this story last week? Or before the event? If so, rethink.<br />
  11. 11. No. 2<br />Is this a story or information? If it is, then make it a story. Find the narrative.<br />Is this one story or two?<br />
  12. 12. No. 2<br />The Baytown Dogs defeated the Bayside Cats 35-5 on Saturday night.<br />Scruff McGruff put up 30 points Saturday night leading the Baytown Dogs to a 35-5 win over the Bayside Cats.<br />Information<br />Story<br />
  13. 13. No. 3<br />Where is the conflict? Who are the winners and losers? Your story should include both<br />
  14. 14. No. 4<br />Who stands to gain from this? Follow the money. Do the math.<br />
  15. 15. No. 5<br />What’s going on in the background? Don’t forget the affected<br />
  16. 16. Being your own editor<br />
  17. 17. Do the finger test<br />Analyzing your story … does my lede reflect it, etc.? Finger test?<br />
  18. 18. Do the finger test<br />Does your nut graf tell people why they should care?<br />Is it a fair summary of the story?<br />Does it introduce the main ideas early?<br />
  19. 19. Count ‘em up<br />What’s the story really about? Look at your finished copy<br />Should this be two stories?<br />
  20. 20. Write your headline & Check your lede<br />Make sure it matches what your story is about.<br />
  21. 21. Q&A Time<br />

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