Tasks: 1. Recap conventions of magazine front covers (test your understanding on slide 6+7) Task 2: Complete the analysis on slide 11(if this is not the genre you want to do, you can pick a front cover on your genre) Task 3 –Representations slide
Masthead Cover lines Cover stories Pictures and captions Route of the eye Principle of thirds Pull quotes Hot spots Kicker and explanatory text Language and register Mise en scene- Position, pose, costume, eye contact /gaze, facial expression Camera angle Font style, size, colour
Definition: Often seen in newsletters and magazines, the kicker is a short phrase found set above the headline. Usually setKicker in a smaller type than the headline, the kicker can serve as an introduction or as a type of section heading to identify a regular column, for instance. This is a quote taken directly from the interview and used to draw audiences inPull quote
Layout (Rule of thirds) (camera angle) (text) Image- Direct pose? Sexual/seductive/aggressive Text- Style of text and impact of this Audience profile- who is the audience for this magazine and how do we know? Ideology- What ideas is the magazine portraying? Representation- what representations is the magazine giving of itself and of others?
Direct mode of addressMasthead Main kickerKickers Pull quote direct from the interview
Analyse and identifywhat is being used inthis front cover tocreate meaning for theaudience
Sellingline/logo Consistent recognisable masthead Cover Pull stories quote Main cover line Strapline
House style represented through colours Different to normal issues of Q due to the destruction of the mast head The smashing of the masthead suggests that the artist is someone who may like to break conventions and does not like restrictions within their music Reliance on the selling logo to suggest to the audience that this is a magazine they should by as it is the best one In terms of mode of address the artist is not looking at the audience, Q is his main goal The pull quote is interesting and mysterious and therefore pulls the reader in, wanting to know more.
Subverting conventions without the backward s Strapline (Advertising line ) U.S.P- Unique selling point Language and register Mode of address Photos and how they create meaning
Skyline Flash / button /selling line Main imageCover line/kicker Pull qoute Model creditSecondaryimages Explanatory text Footer
For the task you will need to consider what representation is created across the slides: 3-8 Why? Evaluation question 2 asks:2. How does your media product represent particular social groups?You will need to identify the typical representation for your genre and then either use or challenge it.
You will need to think of how the music genre and lifestyle is represented and also what this says about the representation of the audience (we will be doing a representation task next week so it is important to consider it) You can choose to focus on the overall representation of the magazine or a specific front cover: whatever is easiest for you. See exemplar on next page.
The magazine Vibe enforces typical representations of the R+B/ Gangster lifestyle. The use of mise en scene connotes the lifestyle focusing on one main artist. The use of white, whilst usually connotes puriy is at odds with the body language and performance of the cover star.Akons pose reflects that he is holding a gun- this suggests that the music Hs facial expression connotes sadness,perhaps suggesting that he is not promoting this lifestyle or is reflecting the reality of te lifestyle that is represented. The idea of wealth and ‘bling’ that is synonymous with the gangster lifestyle s evident through theuse of costume- the use of necklace , watch and bling belt connote a sense of wealth, representing that this is how success isreflected. The use of Konvict on his necklace relies on fans knowledge of Akon as healways refers to it in his songs- however it alsorepresents the slightly darker, criminal side to the lifestyle.
This is the language that is used within the magazine and can often be genre specific. This will deal with things like slang and informal language which may be used to make the reader feel that the magazine is in a sense a friend. The register is the tone with which the magazine is talking to its audience. This can be informal, chatty etc
Casual/informaltone Direct mode of address Genre specific language
Iconography•What messages do thepictures give?•What impression is theaudience meant to have?•What is the camera angleand how does this createmeaning?•What is the tone of thefacial expression?•How does costume add tothe meaning which iscreated?•How is language used toconnote meaning?
Using a front cover, either that you have been working on or a new one- identify the language that is used- how does it create meaning and speak to the audience (link it in with the representation)
Task: Now developing these skills 1. Your front cover analysis needs to reflect : how meaning is created through mise en scene, font etc Language Representation (you can use the front covers on slides 26-30 or pick your own)
For homework: Ensure that you have updated your music magazine analysis to include all the things we have discussed today. Ensure that you have analysed at least 5 front covers (two from last lesson) at least 2/3 today and 1/2 from homework: discussing how they create meaning. On your blog, I will be able to see your representation analysis as well. This should be on your blog by Fridays lesson
Email Miss Casman How do you feel about the skills you have developed so far? Do you feel there are any areas you need to develop/ support from me Do you feel you are ready to move on to analysing the next stage? Do you have any concerns?