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Carnaval on the Mile Sponsorships 2012


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Carnaval on the Mile Sponsorships 2012

  1. 1.
  2. 2. <ul><li>6 consecutive months of fine art and the best of Latin Jazz </li></ul><ul><li>Culminating in March with a </li></ul><ul><li>Weekend Family Event </li></ul><ul><li>Three Latin Jazz Mega Stages </li></ul><ul><li>Artist Village (apx. 175 artists) </li></ul><ul><li>Food Truck Alley </li></ul><ul><li>Kids Pavilion </li></ul><ul><li>Showcases and Sampling </li></ul>
  3. 11. The Kiwanis Club of Little Havana, a non-profit organization since 1975, is the organizer of Carnaval Miami and many community oriented children’s projects for over 35 years. The event is a collaboration with the City of Coral Gables and the Business Improvement District.
  4. 12. <ul><li>Demographics: High-profile, affluent audience </li></ul><ul><li>composed of professionals and business owners – 65% </li></ul><ul><li>Hispanic, ages 25-49, 50/50 adult male and females with </li></ul><ul><li>average household incomes of $75,000+, married and </li></ul><ul><li>college graduates. </li></ul><ul><li>Attendance: 100,000 during the weekend event and </li></ul><ul><li>4,000 per concert from October to March </li></ul><ul><li>Admission Cost: FREE to the general public </li></ul><ul><li>Sponsorship Fee : Exclusively for Carnaval on the </li></ul><ul><li>Mile weekend event only or a combo package to include </li></ul><ul><li>all 6 concerts. </li></ul>
  5. 14. <ul><li>As a sponsor, promotional benefits received are as follows: </li></ul><ul><li>Sponsors’ logo appears on the Entertainment Guide (deadline will apply) </li></ul><ul><li>Inclusion of name in event promotion: </li></ul><ul><li>Carnaval Miami Magazine, distributed by El Nuevo Herald Special Section, circulation 120,000 </li></ul><ul><li>Newspaper ads in Community Newspapers and El Nuevo Herald </li></ul><ul><li>Carnaval Miami Gala invitations, distribution 3,000 </li></ul><ul><li>An allotment of complimentary invitations to the Carnaval Miami Gala on Friday, March 9, 2012 (Black Tie gala) </li></ul>
  6. 15. Almost 175 fine art exhibits by local, regional and national artists added to the day’s visual excitement! <ul><li>Title Sponsor of the Artist’s Village </li></ul><ul><li>Sponsor’s logo on signage on site </li></ul><ul><li>Logo on signage scaffolding archway </li></ul><ul><li>Right to distribute premiums and interact with artists </li></ul><ul><li>Two separate stations with 10x10 tents at entrance and exit </li></ul><ul><li>Newspaper print ads include logo (full schedule TBD) </li></ul><ul><li>Invitations to the Carnaval Miami Gala on Friday, March 9 th </li></ul>
  7. 16. <ul><li>Category exclusivity </li></ul><ul><li>Logo on backdrop </li></ul><ul><li>Stage, sound, lighting, </li></ul><ul><li>latin jazz groups (TBD) </li></ul><ul><li>10’x10’ tent placed near the stage </li></ul><ul><li>Includes print and radio promotional benefits (schedule TBD) </li></ul><ul><li>Invitations to the Carnaval Miami Gala at Vizcaya on Friday, March 9, 2012 </li></ul>
  8. 17. <ul><li>Located inside an avenue </li></ul><ul><li>Health, Farmer’s Markets, Technology </li></ul><ul><li>Physical Fitness, Cooking Show </li></ul><ul><li>Galiano or Salzedo North and South </li></ul><ul><li>Size is 40’ W x 150’ D </li></ul><ul><li>All large footprints fall into this category </li></ul><ul><li>Maximum of four brands can participate </li></ul><ul><li># of tents (white canopy) to be negotiated </li></ul><ul><li>Electricity can be included with a generator, but must be ordered in writing at least two weeks prior to the event. </li></ul><ul><li>Entry can be created by sponsor with restrictions from the City of Coral Gables </li></ul><ul><li>Logo included in all print material including newspaper ads </li></ul><ul><li>Invitations to the Carnaval Miami Gala at Vizcaya on Friday, March 9, 2012 </li></ul>
  9. 18. <ul><li>Display area for showcase and sampling </li></ul><ul><li>Limited to One sponsor </li></ul><ul><li>Located directly on Miracle Mile </li></ul><ul><li>20’ x 10’ white tent </li></ul><ul><li>Two working vehicle access passes </li></ul><ul><li>Logo on the Entertainment Guide, 50,000 </li></ul><ul><li>Name inclusion on Official List of Carnaval Miami Sponsors </li></ul><ul><li>Invitations to the Carnaval Miami Gala at Vizcaya (good per couple) on Friday, March 11, 2011 </li></ul>
  10. 19. <ul><li>Special streetwide signage opportunity throughout event </li></ul><ul><li>Category Exclusivity </li></ul><ul><li>Sixteen (16) signage towers located on every intersection (4 on each corner and 2 on Douglas and LeJeune Road) </li></ul><ul><li>Guide of performances and activities will be displayed graphically on towers </li></ul><ul><li>Sponsor logo will be visible on top of each tower </li></ul><ul><li>Towers are distribution centers for the printed Entertainment Guides </li></ul>
  11. 20. <ul><li>The Official Photo Booth of the event </li></ul><ul><li>One location </li></ul><ul><li>10x10 tent with sides </li></ul><ul><li>Two Tables inside for giveaways and promotional items. </li></ul><ul><li>Camera and digital software is included </li></ul><ul><li>Pictures has company’s logo on bottom and are given away on site. </li></ul><ul><li>Sponsor receives print benefits in local newspaper ads announcing the event. </li></ul>
  12. 21. <ul><li>Salzedo South </li></ul><ul><li>40’ W x 150’ D area </li></ul><ul><li>10’x 10’ tent for each sponsor </li></ul><ul><li>Includes (2) brands/sponsors </li></ul><ul><li>Signage on tent and on entrance sign </li></ul><ul><li>Logo on Entertainment Guide, 50,000 distributed throughout the event </li></ul><ul><li>Title Sponsor or Sampling Sponsors </li></ul>
  13. 22. <ul><li>STAGE: </li></ul><ul><li>Category exclusivity sole sponsor </li></ul><ul><li>Stage, sound, lighting and a 10’x10’ </li></ul><ul><li>tent for promotional purposes </li></ul><ul><li>Entertainment is included </li></ul><ul><li>Backdrop with logo is provided by KCLH </li></ul><ul><li>with sponsor’s design </li></ul><ul><li>Use of Carnaval Miami trademark and </li></ul><ul><li>logos for promotional purposes </li></ul><ul><li>Sponsors’ logo(s) appears on the </li></ul><ul><li>Entertainment Guide, distribution 25,000 </li></ul><ul><li>BOOTH : 10x10 or 20’x10’ </li></ul>
  14. 23. <ul><li> For sponsorship information, call </li></ul><ul><li>Teresa Callava </li></ul><ul><li>Kiwanis Club of Little Havana </li></ul><ul><li> 1400 SW First Street </li></ul><ul><li>Miami, FL 33135 </li></ul><ul><li>Tel: 305-644-8888 </li></ul><ul><li>Email: [email_address] </li></ul>