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Social Media Insights : Ways that Social Media are shaping the beauty industry. 7 out of 10 Greeks, use Social Media on a frequent basis, resulting in a huge digital word of mouth. Skincare and makeup are monopolizing social public discussion, while Social media personalities (a.k.a. influencers) are having a massive impact on the way brands promote products. This presentation, held by Marina Grapsa, Client Service Director & Chief Analyst at PaloServices at Digital Beauty Forum, 31/5/2017, demonstrates the importance of social media monitoring for beauty brands.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io