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Comparison of-leading-sns

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Comparison of-leading-sns

  1. 1. New business modelsin online communitiesBenjamin JoffeManaging Director | Plus Eight Star Ltd
  2. 2. Innovation in Asia?
  3. 3. General assumption #1Everything from USA is great
  4. 4. General assumption #2Everything from Asia is weird (and sometimes funny)
  5. 5. Japanese like texting on mobile Because they have small fingersAnonymous manager at a telecom company in 2000
  6. 6. Asians like avatarsBecause they read mangas and watch animes Anonymous manager at an Internet company in 2005
  7. 7. Chinese like ring-back tones Because they go to karaoke a lotAnonymous manager at a foreign media company in 2006
  8. 8. Giving thewrong explanation to theright question
  9. 9. Not­invented­here spiral of oblivion
  10. 10. Make funOblivion Stereo type Self- Re-inventevident Adopt
  11. 11. Why look at Asia?
  12. 12. 1Because some Asian marketsare strategically important
  13. 13. #2 economy#1 population#1 digital society
  14. 14. Broadband connections in Japan and Korea are up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/MbpsOECD Report, July 2007
  15. 15. Consequence #1Internet penetration and speed
  16. 16. Consequence #2Internet literacy
  17. 17. 2Because some great ideas have already been proven there
  18. 18. 200220052005
  19. 19. 1999 2003+
  20. 20. How about those concepts? Meta-blogging Content scrapping Trust-based information sharing Personal Resource Planning (PRP)
  21. 21. Alexa School of Investment Quiz
  22. 22. Global China Japan South Korea1 Yahoo!2 Google3 YouTube4 MSN5 Windows Live6 MySpace7 Facebook8 Wikipedia9 Hi510 Orkut
  23. 23. Global China Japan South Korea1 Yahoo! Yahoo Japan2 Google Yahoo3 YouTube Google Japan4 MSN Google YouTube5 Windows Live6 MySpace Google7 Facebook YouTube8 Wikipedia9 Hi5 Yahoo Wikipedia10 Orkut
  24. 24. Global China Japan South Korea1 Yahoo! Baidu Yahoo Japan Naver2 Google QQ FC2 Yahoo3 YouTube Sina Google Japan Daum4 MSN Google YouTube Cyworld5 Windows Live Netease Mixi Nate6 MySpace Taobao Rakuten Google7 Facebook Sohu Nicovideo YouTube8 Wikipedia Tom Livedoor Empas9 Hi5 Yahoo Wikipedia Gmarket10 Orkut 56.com Goo Auction
  25. 25. Global China Japan South Korea1 Yahoo! Baidu Yahoo Japan Naver2 Google QQ FC2 Yahoo3 YouTube Sina Google Japan Daum4 MSN Google YouTube Cyworld5 Windows Live Netease Mixi Nate6 MySpace Taobao Rakuten Google7 Facebook Sohu Nicovideo YouTube8 Wikipedia Tom Livedoor Empas9 Hi5 Yahoo Wikipedia Gmarket10 Orkut 56.com Goo Auction
  26. 26. SNS are a new media
  27. 27. Genetics of SNS
  28. 28. Parameters Visitors Personal URL These figures reflect Today / Total / Add to my favorite user’s various statistics Updated contents - Content copies Emotional (scrapping) status - Registered number as a My photo favorite Music Player Bought by user Comment Name & [Main menu] Gender Configured by user[Neighbors] View this person’s  neighbors Skin [Mini-room] Comment by Purchase new skins for a Cyber residence of user neighbors coordinated background, icons, etc.
  29. 29. Q Bi: cyber $ Secretary E-mail Multi-person chat Online status Game/Music QQ buddy list SMS/MMS Weather File transfer Online disk Voice/Video Friend name: Wireless service Cathy Mini portal Ad Music Chatting with Cathy Game Cathy’s QQ Show Interaction Take a group photo with Panel admin Cathy’s QQ Show Making friends Cathy’s QQ Zone E-magazine Background Screen shootC2C e-commerce Send pic Stock info Active emotion Address list Emotion Group list Font Last contacts My QQ Show Input area SMS Main menuTencent browser History IPTV Chat rooms Search QQ Pet
  30. 30. Metrics PageviewsNumber of users Revenues
  31. 31. SocialNetwork DNA
  32. 32. Starting date2004 1999 2004 1997
  33. 33. Active accounts60 mln 20 mln 14 mln 300 mln
  34. 34. Reach (Internet users)200 mln? 35 mln 90 mln 200 mln!
  35. 35. Revenues 2007 (USD)150 mln {200 mln} 100 mln 520 mln
  36. 36. Operating Profit 2007 (USD)(50 mln) {100 mln} 35 mln 224 mln
  37. 37. Valuation (USD) ?MSSE TSE HKSE15 bln? n.a. 1.8 bln 11 bln
  38. 38. Main business models Ads (Ads) Ads (Ads)(Digital goods) Digital goods Digital goods Games Mobile VAS Mobile VAS Jobs
  39. 39. Ads or Digital goods?1. Who is the client? 2. Not incompatible 3. There is more!
  40. 40. Other business models Targeted Ads Storage Monthly fee Personalization Alerts…
  41. 41. Key featuresInvitation systemClosed/Open/Semi-closedSticky featuresPayment solutionsMobileOnline/Offline connection
  42. 42. Social design Focus Values AtmosphereDemographics
  43. 43. Psychological design Identity / Identities Trust
  44. 44. The missing blocks
  45. 45. 1Payment infrastructure
  46. 46. 2Trust system
  47. 47. 3New value chains
  48. 48. To remember
  49. 49. 1Are you the target?
  50. 50. 2Resist the temptation to stereotype
  51. 51. 3Look for concepts Adapt the rest
  52. 52. Thanks! benjamin@plus8star.com Published research Inside Cyworld Inside QQFree sample | www.plus8star.com

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