Working in Medical Communications

3,755 views

Published on

Talk from Peter Llewellyn (28.6.2012)

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,755
On SlideShare
0
From Embeds
0
Number of Embeds
1,470
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • There are many different communications tasks throughout the development cycle. Some are highly specialised, such as regulatory writing. They also target different audiences (indicated by different colours). Companies will often use different agencies for different tasks, although there may be e.g. a single agency in charge of brand identity throughout.
  • Working in Medical Communications

    1. 1. So, you want to work in MedComms? Peter Llewellynpeter@networkpharma.com Director, NetworkPharma Ltd Director, European CME Forum Ltd Director, Burntsky Ltd
    2. 2. Introduction• Who am I, what do I do, why would you listen to me?• What about you?• Is Pharma a force for good… or evil?• HOW expensive is the development of medicines?• So, what is MedComms?• Can we give you an edge?
    3. 3. Who am I?• Bsc Hons Microbiology, Bristol• Bayer (CRA + Sales + Marketing)• The Medicine Group – special projects• Oxford Clinical Communications (OCC)• Maxim Medical• InPharm - Internet Services Ltd• NetworkPharma Ltd
    4. 4. What is NetworkPharma?• www.KeywordPharma.com• www.ThePublicationPlan.com• www.europeanCMEforum.eu• www.MedCommsNetworking.co.uk• www.NextMedCommsJob.com• www.MedCommsWorkBook.com• www.MedCommsDay.com
    5. 5. Introduction• Who am I, what do I do, why would you listen to me?• What about you?• Is Pharma a force for good… or evil?• HOW expensive is the development of medicines?• So, what is MedComms?• Can we give you an edge?
    6. 6. Is this something you might do?
    7. 7. Can you read this?Aoccdrnig to rscheearch at CmabrigdeUinervtisy, it deosnt mttaer in waht oredr theltteers in a wrod are, the olny iprmoatnt tihng istaht the frist and lsat ltteer be at the rghit pclae.The rset can be a toatl mses and you can sitllraed it wouthit a porbelm. Tihs is bcuseae thehuamn mnid deos not raed ervey lteter by istlef,but the wrod as a wlohe.
    8. 8. Do you pay attention? FINISHED FILES ARE THERESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
    9. 9. Do you pay attention? How many Fs?
    10. 10. Do you pay attention? FINISHED FILES ARE THERESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
    11. 11. Introduction• Who am I, what do I do, why would you listen to me?• What about you?• Is Pharma a force for good… or evil?• HOW expensive is the development of medicines?• So, what is MedComms?• Can we give you an edge?
    12. 12. Some points to considerThe UK pharmaceutical industry:• directly employs about 65,000 people• indirectly employs about 250,000 people• generated net exports of over £6 billion in 2008• invested £4.5 billion in Britain in 2007• discovered about a fifth of leading medicines Ref ABPI Knowledge Hub 12
    13. 13. Penicillin
    14. 14. Deaths from heart disease
    15. 15. MMR and measles
    16. 16. There has been a huge shift in medicine... Treating Managing acute illnesses chronic conditions• Bacterial Infections • Diabetes• Heart attacks • Obesity • Cardiovascular disease But: There are still many unsolved problems • Stroke • Cancers • Dementia • Mental illnesses
    17. 17. Food, flattery, and friendship... BMJ May 2003 17
    18. 18. It takes two to tango... BMJ February 2009 18
    19. 19. Ethics, transparency, partnership Ref Guidance on collaboration between healthcare professionals and the pharmaceutical industry, March 2012 19
    20. 20. Bad Science and The Drug Pushers
    21. 21. But there’s…Rules, regulations and guidelines…
    22. 22. But there’s…Rules, regulations and guidelines…And then more bloody rules, regulations and guidelines
    23. 23. But there’s…Rules, regulations and guidelines…And then more bloody rules, regulations and guidelinesAnd then some more….
    24. 24. Introduction• Who am I, what do I do, why would you listen to me?• What about you?• Is Pharma a force for good… or evil?• HOW expensive is the development of medicines?• So, what is MedComms?• Can we give you an edge?
    25. 25. Some points to consider• developing a new medicine takes maybe 14 years• for every 1 new medicine that succeeds 10,000 fail• a patent on a new medicine is for 20 years• developing a new medicine costs about 2 billion USD• there maybe as little as 5 years to recoup investment• many services are outsourced throughout life cycle 25
    26. 26. Communication needs during developmentInvestigators Patient Groups Regulators HCPs Key Opinion Leaders Politicians Pharmacists Financial community Sales force Patients
    27. 27. What will pre-marketing achieve?Awareness Pre-marketing aims to maximise the return on investment in the time available Time 2 w ry 5 Ne r xpi (years) c ho n n tE aun atio L ic P ate ind 27
    28. 28. Introduction• Who am I, what do I do, why would you listen to me?• What about you?• Is Pharma a force for good… or evil?• HOW expensive is the development of medicines?• So, what is MedComms?• Can we give you an edge?
    29. 29. So what is MedComms?• Medical communications provides consultancy services to the pharmaceutical industry to help raise awareness of medicines via education and promotion
    30. 30. So what is MedComms?Pozniak E, Williams D. 3rd Annual Meeting of the European CME Forum. February 2011. www.KeywordPharma.com
    31. 31. So what is MedComms?Pozniak E, Williams D. 3rd Annual Meeting of the European CME Forum. February 2011. www.KeywordPharma.com
    32. 32. Introduction• Who am I, what do I do, why would you listen to me?• Who are you?• Is Pharma a force for good… or evil?• HOW expensive is the development of medicines?• So, what is MedComms?• Can we give you an edge?
    33. 33. More information... Annual careers guide, webcasts, videos,audioboos, past presentations, Google map of offices, LinkedIn groups are all at www.MedCommsNetworking.co.uk/startingout Jobs are at www.NextMedCommsJob.com
    34. 34. Transferable skills Skill Example• Writing • Thesis, papers, posters, slides, grant applications• Presenting • Conference presentations, transfer talk• Project management • Designing experiments and scheduling resources• Project leading and • Project students, mentoring teaching/demonstrating• Opinion leader • Confidently discuss complex experience issues with leading experts (e.g. Friday night in the King’s Arms)
    35. 35. Don’t forgetBrilliant people aren’t brilliant everywhere...

    ×