Good plotRelevantMeets the needs of the audienceTransformativeIn the case of your pitch you need to move your clientfrom having a problem to not having a problemEmotional“While reason leads to conclusions, emotion leads toaction” - Donald CalneAnd you need action from you clients.
Well structured1, 2, 3Tell them what youʼre going to tell them, Tell them, tellthem what you told themBeginning/Middle/End Beginning = set up Middle = Action (idea & execution) End = Leave them wanting more…end with impact, usually on a highManage the time
Intro to “Lord of War” - Life of a Bullethttp://www.youtube.com/watch?v=VHn1zogeyO4
Strong charactersMore than oneMost great stories are made up of multiple charactersMomentumThey all bring something to the story, moving the storyforwardMixing itItʼs the combination of these characters, and the waythey interact, that makes the stories interesting
Strong charactersDonʼt double upEveryone must bring something additional to the storyYour personalityIt is your biggest asset. Donʼt be shy of expressing it(within reason!). Clients want to know what youʼll belike to work with.Know who you are pitching toThey are characters as well, and different charactersrespond to different stimulus
In summaryGreat pitches are great storiesGreat stories... have a good plot are well structured have strong characters