Here's the edited recap of my in-class presentation for the 7th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). For March 9, we focused on the evolving practice and philosophy of Content Strategy. In many ways, content strategy is the future of marketing. Big thanks to Kristina Halvorson from Brain Traffic for speaking to the class and at our Conversations About The Future of Advertising event. Her presentation is available here: http://www.slideshare.net/khalvorson/content-strategy-the-care-and-feeding-of-your-biggest-brand-asset-1127908 Please note the Creative Commons license. Thanks.