1.
Conversations About the Future of Advertising
Potable Marketing
Valeria Maltoni
MCAD + MIMA
March 3, 2008
Conversation Agent
www.ConversationAgent.com

2.
Got Personality?
© 2008 Valeria Maltoni, ConversationAgent.com

3.
Got Personas?
© 2008 Valeria Maltoni, ConversationAgent.com

4.
Got Point of View?
© 2008 Valeria Maltoni, ConversationAgent.com

5.
Computing is Social
Branded applications
Connected anywhere
Designed interactions
© 2008 Valeria Maltoni, ConversationAgent.com

6.
Media Networks
You
© 2008 Valeria Maltoni, ConversationAgent.com

7.
Digital Identity
© 2008 Valeria Maltoni, ConversationAgent.com

8.
Social tools
The rooms in which the conversation happens
© 2008 Valeria Maltoni, ConversationAgent.com

9.
Right Size Marketing
Market-driven
Measurable
Honest and real
Effective
© 2008 Valeria Maltoni, ConversationAgent.com

10.
New Marketing
Demand Demand
fulfillment generation
and much more...
© 2008 Valeria Maltoni, ConversationAgent.com

11.
Stories Shape our Reality
Blog Action Day
© 2008 Valeria Maltoni, ConversationAgent.com

12.
Stories - Location
Megacities
Tribal signals
© 2008 Valeria Maltoni, ConversationAgent.com

13.
Stories - The Hire
More than 100 M views
2001 by Fallon (Minneapolis)
© 2008 Valeria Maltoni, ConversationAgent.com

14.
Mobility
Love affair with screens
Context
Touch
Sound
© 2008 Valeria Maltoni, ConversationAgent.com

15.
Semantic Web
Dealing with data & bandwidth
Growing from networks to communities
Impacting selling - opt-in/permission
© 2008 Valeria Maltoni, ConversationAgent.com

16.
Semantic Web
Very granular tags
Browser sorts inventory
Across many suppliers
User centric
© 2008 Valeria Maltoni, ConversationAgent.com

17.
Social B2B
Public relations
Tags
Web content
Customer portals
© 2008 Valeria Maltoni, ConversationAgent.com

18.
Agency Selection Criteria
Flexibility + Ability to handle the truth
Accountability + Research-based
Ability to think and do + resources allocated
Adaptability + observation
Customer-centric process + attitude
Knowledge of social media
© 2008 Valeria Maltoni, ConversationAgent.com

19.
Resources
+ Anything by Seth Godin
© 2008 Valeria Maltoni, ConversationAgent.com

20.
What is Conversation Agent
Idea - marketing, communications, and
participation as one
Agens, agentis (Lat.) - effective, expressive,
action verb
Language - connection vs. transaction
© 2008 Valeria Maltoni, ConversationAgent.com

21.
“The future cannot be
predicted - it has to be
created.”
- Riddestråle/Nordström
© 2008 Valeria Maltoni, ConversationAgent.com

22.
Conversations About the Future of Advertising
Potable Marketing
Valeria Maltoni
MCAD + MIMA
March 3, 2008
Conversation Agent
www.ConversationAgent.com