The debut of Conversations About the Future of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, featured a presentation by Jan Leth, Vice Chairman, Global Digital Creative from Ogilvy & Mather. Jan's presentation, "Dada.Data. Alpha.Beta" provides analysis and illumination on four key factors affecting the evolution of advertising. (This file is ©2008 Jan Leth, All Rights Reserved.)