What is thebestofloughborough?


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An overview of the total local marketing package offered by thebestofloughborough

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What is thebestofloughborough?

  1. 1. Who are the best of loughborough ? Part of national the best of group, active in over 250 towns Over 50,000 businesses represented Award-winning marketing company
  2. 2. thebestof offers: A comprehensive and affordable package of marketing designed for independent businesses in Loughborough > New media – web, email, Facebook > Old media – print ads, leaflets, vehicles, POS > Word-of-mouth – customer reviews, networking > Accreditation – third-party endorsement Throughout – we help you engage with your customers to get them to tell everyone else that you are “the best”
  3. 3. New Media A full page on our professional Loughborough website which receives over 1000 (local) visitors every week. Page includes text, images, audio, map, web and email links, and unlimited changes Access to our email database of local people – your special offers emailed out across Loughborough every 2 weeks We seek opportunities to recommend your business to local people on social media websites like Twitter
  4. 4. Powerful Google Visibility <ul><li>Most of our clients are on P1 of Google and many have Top 3 links </li></ul><ul><li>This means local people can find you when searching Google for your products and services </li></ul><ul><li>Our powerful website means we can give you this fantastic exposure easily , quickly and cheaply </li></ul>
  5. 5. Old Media < A sequence of ads in the local press which focus on your “recommended” and “best” status < A ‘bubble’ on one of our Minis to increase brand awareness in Loughborough Your business card in our dispensers in multiple retail and high-footfall premises across town >
  6. 6. Customer Reviews What your customers say about you is far more important than what you say about yourself Being featured on the best of offers credibility and reassurance to prospective clients The website has a mechanism to capture great feedback for you “ Being the Best” is more important than ever
  7. 7. Membership & Networking Our clients are our “Business Members” - we actively encourage business between them We are looking out for leads for our businesses every week using websites, email, newsletters, meetings, and word-of-mouth to find opportunities If you’re B2B you immediately become a “preferred supplier” to dozens of local businesses Our Members get special deals from other Members and so can make major savings on business costs such as print, insurances and utilities, as well as useful discounts at shops and restaurants!
  8. 8. Use our brand <ul><li>Use our logo on your marketing materials, shop window, website, bags, or even your vehicles </li></ul><ul><li>Stand out from the competition </li></ul><ul><li>People want to deal with quality businesses </li></ul><ul><li>Nobody else offers this “recommended by local people” accreditation </li></ul>
  9. 9. “ Connections” Lead Generation Newspaper and Magazine Ads Testimonials: Word of Mouth captured online Save money with Members’ B2B offers and deals Use of thebestof logo on all your marketing items Members’ Packs promote you to every new Member Blog allows you to create content for your business Branded Car “Mobile Billboard” Ad Google links to drive people to your web feature Your Special Offers online and distributed by email Business Card Dispensers in Members’ premises A TOTAL MARKETING PACKAGE Yet all this promotion is just one-third of the cost of a local radio ad Multimedia feature on our professional website
  10. 10. Find out more We’re local too – we’re happy to visit you to explain how our packages can benefit your company. Call business manager Jon Dunn on 01509 590009 or email [email_address] Homepage: http://www.thebestof.co.uk/loughborough