TBLI CONFERENCE™ ASIA 2010 :  Green Real Estate<br />May 27th, 2010<br />Analyses and Reflections from <br />Thai Real Est...
“ The Involvement of civil society is of paramount importance. Just like negotiators cannot do this alone, nor can politic...
Outline<br /><ul><li>Common Misunderstandings/Mistakes</li></ul>	The “Cost” Phobia + Goodbye “Greenwashing”<br /><ul><li>W...
Common Misunderstandings/Mistakes<br />The “Cost” Phobia<br />Goodbye “Greenwashing”<br />TBLI CONFERENCE™ ASIA 2010 : Gre...
The “Cost” Phobia<br />“Perceived costs” of green buildings are generally overestimated.<br />A survey by the World Busine...
GoodBye…  “Greenwashing”<br />Source: The Greenwash Guide, Futerra, 2008,<br />Prof. Dr. Soontorn Boonyatikarn<br />TBLI C...
GoodBye…  “Greenwashing”<br />It’s not the “correct” Tip of the day !!<br />Yes, it is a talk of the town and everyone kno...
WhyGreen ?<br />Importance of building sector and Opportunities<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
Impacts of Building Sector<br />In the World<br />Source: http://www.euinfrastructure.com/news/green-buildings/<br />TBLI ...
The Influence Impacts from <br />Development Phasing<br />100%<br />80%<br />60%<br />40%<br />20%<br />0<br />Possibility...
The Energy Consumption <br />by Building Phases<br />Source: Kofoworola, O. F., and Gheewala, S. H. Life cycle energy asse...
Shift to <br />Sustainable Construction<br />Technical Sustainability <br />Behavioral Sustainability <br />The younger <b...
Sustainable <br />DesignPhilosophy<br />Human Needs for Modern Living<br />Thermal Comfort<br /> Lighting Comfort<br /> Ac...
Variation in<br />Green Architecture<br />Are They Green ?<br />Source: http://www.christchurcharchitects.co.nz/sustainabi...
Variation of<br />Building Performance<br />Higher<br />Biomimicry design Building<br />Energy Plus Building<br />Energy  ...
What can we do?<br />Role of Real Estate Developer and Design Firm<br />“You can never have animpacton society if you have...
Eco-localism<br />Economy of Place<br />Good Surrounding Environment<br />Elevated Floor<br />Natural Ventilation<br />Tha...
Thailand Energy Conscious<br />Building Records<br />Source: Asso.Prof. Dr. VorasanBuranakarn<br />Associated Professor of...
Our Development<br />Proud<br />En-Gen<br />Higher<br />Khaoyai<br />Eco Park<br />Biomimicry design<br />Energy Plus Buil...
Our PROUD<br />On Developing Project<br />3.6 kWh Prototype Home | Annual Revenue 1,222 USD | Payback Period 9.3 Yrs  <br ...
Our Brand Essence<br />BOUNDLESS LIFE-QUALITY<br />DESIGN<br />Design for Quality of Life<br />• Seeking the ultimate livi...
The Future Outlook<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
Source: Ministry of Energy, as of January 2009<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
Thailand Energy Adder<br />Adder is additional feed in tariff that Ministry to Energy give as a plus Energy cost when we p...
Thailand Energy<br />Key Success Factors<br />Must subject RE as a “National Agenda”.<br />Government continuously and str...
Let’s Shift toSustainable Development<br />Education and public awareness of the green property are also essential to driv...
The “Water Drop”<br />Source: http://blog.lib.umn.edu/marqu154/architecture/water-drop-116850.jpg<br />http://wizardscape....
Thank you for your kind attention<br />Publication by<br />SethawatSrivirote<br />Magnolia Quality Development Corporation...
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Analyses and Reflections from a Leading Thai Real Estate Developer / Green Design Firm Towards Sustainability Development

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Sethawat Srivirote, Director of Sustainability Development - Magnolia Quality Development Corp. Ltd. - Thailand

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Analyses and Reflections from a Leading Thai Real Estate Developer / Green Design Firm Towards Sustainability Development

  1. 1. TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />May 27th, 2010<br />Analyses and Reflections from <br />Thai Real Estate Developer / Green Design Firm<br /> Towards Sustainability Development<br />Sethawat Srivirote<br />Director of Sustainability Development, Magnolia Quality Development Corporation Limited<br />General Manager, D I Designs Corporation Limited. THAILAND<br />
  2. 2. “ The Involvement of civil society is of paramount importance. Just like negotiators cannot do this alone, nor can politicians. The ultimate responsibility rests with the citizens of the world, who will ultimately bear the fatal consequences, if we fail to act.The climate agenda has created global communities across all barriers. We need this global momentum. And we need to build on it. Let us not focus on what divides us, but let us keep focused on what brings us together. ”<br />Opening Address by H.E. Lars Løkke Rasmussen, <br />Prime Minister of Denmark, <br />United Nations Climate Change Conference in Copenhagen December 7, 2009<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  3. 3. Outline<br /><ul><li>Common Misunderstandings/Mistakes</li></ul> The “Cost” Phobia + Goodbye “Greenwashing”<br /><ul><li>Why Green?</li></ul> Importance of Building Sector and Opportunities<br /><ul><li>What can we do?</li></ul> Real Estate Developer and Design Firm<br /><ul><li>The Future Outlook</li></ul>TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  4. 4. Common Misunderstandings/Mistakes<br />The “Cost” Phobia<br />Goodbye “Greenwashing”<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  5. 5. The “Cost” Phobia<br />“Perceived costs” of green buildings are generally overestimated.<br />A survey by the World Business Council for Sustainable Development finds that green costs are overestimated by 300 %, as key players in real estate and construction estimate have the additional cost only at 17 %above conventional construction.<br />There is a wide range of what we can do without adding price.<br />Stop viewing sustainability as an added burden with added cost !?<br />.<br />Long-sightedness vision<br />Shift from “Profit driven” to “Value driven”<br />Exploring in both tangible and intangible benefits<br />Stop Imported products, Find Local first !!!<br />More emphasis on adopting the right building science and less dependence on high-cost building technologies<br />What we need ?<br />Source: Kats, Greg, Leon Alevantis, Adam Berman, Evan Mills, Jeff Perlman. <br />The Cost and Financial Benefits of Green Buildings, November 3rd, 2008.<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  6. 6. GoodBye… “Greenwashing”<br />Source: The Greenwash Guide, Futerra, 2008,<br />Prof. Dr. Soontorn Boonyatikarn<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  7. 7. GoodBye… “Greenwashing”<br />It’s not the “correct” Tip of the day !!<br />Yes, it is a talk of the town and everyone knows it, but.. <br />is it green enough to save the world ?<br />Turning the thermostat down is.. <br />the most effective energy saving<br />Every degree you turn it down, <br />will reduce your cooling costs by 10%<br />Eco-Crime ?<br />( just 0.01kWh/day ) <br />Green project is not only additional grassy fields or homes with symbolic wind turbines.<br />But in fact, it’s just the another home <br />Please…Give the right & effective Information !!!<br />What we need ?<br />Source: GettyImages, http://greenlineblog.com/2008/06/greenwashing-thoughts-and-how-it-is-changing-the-industry/<br />Sustainable Energy – without the hot air, David J.C. MacKay<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  8. 8. WhyGreen ?<br />Importance of building sector and Opportunities<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  9. 9. Impacts of Building Sector<br />In the World<br />Source: http://www.euinfrastructure.com/news/green-buildings/<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  10. 10. The Influence Impacts from <br />Development Phasing<br />100%<br />80%<br />60%<br />40%<br />20%<br />0<br />Possibility to Influence Impacts and Cost<br />Cumulated <br />Impacts and Cost<br />Ecological Impacts and Cost<br />Turning Point<br />Phasing / Time<br />Planning<br />Design<br />Construction<br />Operation & Maintenance<br />Source: UNEP, 2006<br />http://www.sustainableconstruction.co.uk/history.htm<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  11. 11. The Energy Consumption <br />by Building Phases<br />Source: Kofoworola, O. F., and Gheewala, S. H. Life cycle energy assessment of a typical office building in Thailand. The International Journal of Life Cycle Assessment 13 (September 2008): 498-511.<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  12. 12. Shift to <br />Sustainable Construction<br />Technical Sustainability <br />Behavioral Sustainability <br />The younger <br />generation<br />Source: ZainulAbidin and Pasquire , 2005<br />Williams and Dair, 2007<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  13. 13. Sustainable <br />DesignPhilosophy<br />Human Needs for Modern Living<br />Thermal Comfort<br /> Lighting Comfort<br /> Acoustical Comfort<br /> Visual Comfort<br /> Indoor Air Quality, IAQ<br /> Safety & Security<br /> Information Technology<br />Design Concept Context <br />and Constrain<br />Economic Force<br /> Modern Technology<br /> Energy Conservation<br /> Environmental Preservation<br /> Quality of Lift<br /> Social Value<br />Application of <br />RenewableEnergy And Ecological System<br />Good Health<br />Why Sustain?<br />Philosophy of Modern Living<br />&<br />Ultimate Sustainable for the Future<br />Good Concept<br />Low <br />Energy Cost<br />Low Environmental Impacts<br />Source: Prof. Dr. Soontorn Boonyatikarn<br />Professor of Architecture ; Chulalongkorn University<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  14. 14. Variation in<br />Green Architecture<br />Are They Green ?<br />Source: http://www.christchurcharchitects.co.nz/sustainability-in-architecture-part-1/<br />http://webecoist.com/2010/04/19/12-new-extra-large-sustainable-building-designs/<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  15. 15. Variation of<br />Building Performance<br />Higher<br />Biomimicry design Building<br />Energy Plus Building<br />Energy Generation<br />Autonomous Building<br />Zero Energy Building<br />Timeline<br />Sustainable Driven<br />Ultra Low Energy Building<br />Building Performance<br />Low Energy Building<br />Passive Design Building<br />Energy Consumption<br />Bio-climatic Design Building<br />Conventional Building without environmental concern<br />Lower<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />Copyright by D I DESIGNS CORPORATION LIMITED<br />
  16. 16. What can we do?<br />Role of Real Estate Developer and Design Firm<br />“You can never have animpacton society if you have not changed yourself.” <br />Nelson Mandela<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  17. 17. Eco-localism<br />Economy of Place<br />Good Surrounding Environment<br />Elevated Floor<br />Natural Ventilation<br />Thai Traditional House is The genius of Thai people in the past that can be easily living under conditions that are perfect.<br />Source: Prof. Dr. Soontorn Boonyatikarn<br />Professor of Architecture ; Chulalongkorn University<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  18. 18. Thailand Energy Conscious<br />Building Records<br />Source: Asso.Prof. Dr. VorasanBuranakarn<br />Associated Professor of Architecture ; Chulalongkorn University<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  19. 19. Our Development<br />Proud<br />En-Gen<br />Higher<br />Khaoyai<br />Eco Park<br />Biomimicry design<br />Energy Plus Building<br />Magnolias I<br />Southern California<br />Energy Generation<br />Autonomous Building<br />Zero Energy Building<br />Timeline<br />Sustainable Driven<br />Ultra Low Energy Building<br />Our Green & Sustainability Design & Development<br />Building Performance<br />Low Energy Building<br />Passive Design Building<br />Energy Consumption<br />Bio-climatic Design Building<br />Conventional Building without environmental concern<br />General Typical Residential Development Projects in Thailand<br />Lower<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />Copyright by D I DESIGNS CORPORATION LIMITED<br />
  20. 20. Our PROUD<br />On Developing Project<br />3.6 kWh Prototype Home | Annual Revenue 1,222 USD | Payback Period 9.3 Yrs <br />(Note : Investment Cost 4,545 USD/KWp, VSPP Contract selling price 0.34 USD/kWh, Simple payback period assumption)<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />Copyright by MAGNOLIA QUALITY DEVELOPMENT CORPORATION LIMITED<br />
  21. 21. Our Brand Essence<br />BOUNDLESS LIFE-QUALITY<br />DESIGN<br />Design for Quality of Life<br />• Seeking the ultimate living experience<br />• State-of-the-art and beyond<br />ABSOLUTE<br />WORLD CARE<br />Genuinely Environmentally-Friendly Projects<br />• Helping create a better world today<br />• For a better world tomorrow<br />ULTIMATE LOVING<br />COMMUNITY<br />Creating a Loving and Caring Society<br />• Building long-term relationship<br />• Safe and secure living<br />Think and Create for <br />Human Sustainability<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />Copyright by MAGNOLIA QUALITY DEVELOPMENT CORPORATION LIMITED<br />
  22. 22. The Future Outlook<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  23. 23. Source: Ministry of Energy, as of January 2009<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  24. 24. Thailand Energy Adder<br />Adder is additional feed in tariff that Ministry to Energy give as a plus Energy cost when we produce power selling to MEA or PEA<br />Source: Ensol Company Limited, 2010<br />
  25. 25. Thailand Energy<br />Key Success Factors<br />Must subject RE as a “National Agenda”.<br />Government continuously and strongly support RE, especially Incentive of BOI, ESCO Fund, Revolving Fund and Adder Cost.<br />Government provides infrastructure for the RE expansion.<br />Revise of the obstructive legislation.<br />Fully allocate the budget for R&D, Demonstration, Dissemination and PR of RE<br />Accessibility of RE data, e.g. Potential and Raw material management<br />RE Technology Standards.<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />Source: AreeratYoohoon, Energy Research Bureau, Ministry of Energy, Thailand (17-18 June 2009)<br />
  26. 26. Let’s Shift toSustainable Development<br />Education and public awareness of the green property are also essential to drive for a new market<br />Find ways to Raise customers demand for their sustainable houses<br />Apart from environmental Protection, Addressing Social well-being &economic factors.<br /> All have a role to play to ensure that the project activities have minimal impactsto the environment.<br />Gov.shouldredress the situation through stronger enforcement of legislation and strategy,<br />devising new policies, or giving interesting incentivesto developers who want to pursue sustainability in their new projects.<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  27. 27. The “Water Drop”<br />Source: http://blog.lib.umn.edu/marqu154/architecture/water-drop-116850.jpg<br />http://wizardscape.files.wordpress.com/2009/06/water-drop-wt.jpg<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />
  28. 28. Thank you for your kind attention<br />Publication by<br />SethawatSrivirote<br />Magnolia Quality Development Corporation Limited<br />D I Designs Corporation Limited <br />695 Sukhumvit 50<br />Prakanong, Klongtoey<br />Bangkok 10260. THAILAND<br />Tel : +66 2 742 9141 ext.1302, +66 8 3989 2966, +66 8 6323 0824<br />Email : sethawat_sr@dtgsiam.com<br />Website : www.dtgsiam.com<br />
  29. 29.
  30. 30. Source: Ministry of Energy, as of January 2009<br />TBLI CONFERENCE™ ASIA 2010 : Green Real Estate<br />

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