Keynote by Hikaru Kobayashi

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Hikaru Kobayashi, Vice Minister - Ministry of the Environment - Japan
成長戦略と環境金融 - 環境によいことをする企業が報われる社会へ

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Keynote by Hikaru Kobayashi

  1. 1. TBLI  CONFERENCE  ASIA 2010<br />Growth Strategyand <br />Environmental Finance<br />Building a Society that Rewards<br />Environmentally-friendly Businesses<br />Hikaru Kobayashi<br />Vice-Minister of the Environment<br />Ministry of the Environment, Japan <br />27 May 2010<br />
  2. 2. Contributing to Both the Environment and Growth<br /> Low-Carbon Society<br />Symbiotic Society<br />Promoting social and economic initiatives to reduce carbon by 25%<br />● Develop mid- to long-term strategy<br />● Promote the Challenge 25 campaign<br />● Green consumption:visualize CO2 use<br />  Provide clear, accurate information<br />● Green investment: promote environmental financing<br />Conserving biodiversity<br />● Hold COP10<br />● Promote global COP10 achievements<br />● SATOYAMA initiative<br />● Japan Biodiversity Fund(working title)<br />Safe and Secure Society<br />Recycling-oriented Society<br />Developing the recycling industry and pursuing a more advanced 3R (Reduce, Reuse, Recycle) policy<br />● Form a global recycling area and secure optimized recycling in Asia<br />● Develop water recycling businesses<br />● Promote proper waste disposal and recycling<br />Making a clean environment, the foundation for safe and secure communities<br />● Promote antipollution policies<br />● Take measures to protect soil quality <br />Children’s health and the environment<br />● Track chemical substances<br />2<br />
  3. 3. 3<br />Economic Costs of Disregarding the Environment (1)<br />Japan’s experience with environmental pollution: Minamata City case<br />Minamata disease<br />● A disease caused by environmental pollution, officially recognized by the Japanese government in 1956. Minamata disease was caused when the Chisso Corporation chemical factory released highly toxic methyl mercury into its industrial wastewater, which flowed into Minamata Bay.<br />● The disease spread among those who ate polluted seafood, and resulted in serious sensory and movement disorders. Even newborn babies in the area suffered from similar symptoms and serious intelligence defects. <br />Note: Minamata disease broke out again in Agano Cho, Niigata prefecture due to polluted wastewater from the Showa Denko factory. This incident was officially recognized in 1965.<br />Minamata City<br />1956 First victim discovered<br />1968 Production of toxic substance finally stopped<br />Twelve years went by without clearly identifying the substance that caused the symptoms. The factory did not stop discharging mercury until 1968<br />          <br />Outbreak<br />Ongoing long-term effects<br />1969 First legal action taken against Chisso<br />1973 Chisso found guilty <br />1974 Law Concerning Pollution-Related Health Damage Compensation and other Measures enacted<br />1975 Political resolution (victims’ group accepts government resolution)<br />2004 Supreme Court decision in favor of victims who had moved to Western Japan (responsibility of the country and prefecture <br /> acknowledged)<br />
  4. 4. 4<br />Economic Costs of Disregarding the Environment (2)<br />Comparative study of the costs of compensation vs. pollution prevention<br />Based on Japan’s Experience with Environmental Pollution (1991). (Society for the Study of Global Environmental Economics. ed.)<br />Cost of damages (per year)<br />Human health 7.671 billion yen<br />Seafloor pollution 4.271 billion yen<br />Fishery industry 0.689 billion yen<br />   Yearly total: 12.631 billion yen<br /><ul><li>Health damages are calculated based on total damage compensation between 1974 and 1989 as well as compensation and other costs determined under a 1973 court decision. Seafloor pollution damage calculated based on sludge dredging costs, and damage to the fishery industry is based on compensation paid to fisheries. Values shown in 1989 currency.
  5. 5. The figures above do not include compensation arising after 1989.</li></ul>Cost of prevention (per year)<br />Calculated based on the amount invested in pollution control measures at the Chisso factory between 1955 and 1966<br />Yearly total: 123 million yen <br />Taking prompt action to prevent pollution is a rational choice in terms of cost efficiency<br />The costs continued to grow<br />Photos:<br />Left: Prime Minister Hatoyama at the Victim Memorial Ceremony on May 1, 2010<br />Right: Minamata City today<br />
  6. 6. Economic Costs of Disregarding the Environment (3)<br />Cost-benefit balance of Japan’s anti-pollution measures<br /><ul><li>Japan took various anti air pollution measures during its period of high economic growth, including low-sulfur fuel measures introduced in1964, followed by fuel conversion policies, energy-saving policies, and others
  7. 7. Investment in air pollution prevention peaked in 1975, before Japan’s economy stabilized and experienced a sharp drop after 1977
  8. 8. The chart below shows three sets of simulation results, each shows the cost of damages and severity of impact on GDP when measures are introduced later than planned </li></ul>Cost of damages and GDP according to timing of measures<br />(Values in 1990 prices: 1 USD = 140yen)<br />Six years behind schedule<br />Ten years behind schedule<br />(billions of USD)<br />Ideal<br />Comparison based on actual situations<br />Reduced damage<br />GDP increase<br />GDP increase<br />Net increase<br />Net decrease<br />GDP decrease<br />Net decrease<br />Increased damage<br />Increased damage<br />Source: Japan’s experience with environmental pollution (1997, Japan’s Experience with Air Pollution Exploratory Committee edition)<br />
  9. 9. 6<br />National Biodiversity Strategy <br />of Japan 2010<br />
  10. 10. 7<br />The Tenth Meeting of the Conference of the Parties (COP 10) will be held in Japan<br />■Dates: October 18–29, 2010<br />(High-level ministerial segment: October 27–29, 2010)<br />(Cartagena Protocol on Biosafety(MOP5):October 11–15, 2010)<br /> <br />■ Venue: Nagoya, Aichi (Nagoya Congress Center)<br /> <br />■ Participants: 10,000 participants and observers expected from about 190 member states and international organizations<br /> <br />■Principal themes<br /> ●Assess 2010 targets and adopt new targets for the coming years<br /> ●Complete review of international framework for Access and <br /> Benefit Sharing (ABS)<br /> ●Sustainable use (SatoyamaInitiative), participation of private sector (business and biodiversity), climate change and biodiversity, strengthening scientific foundations, protective area, oceans, and more <br />7<br />
  11. 11. Access to Genetic Resources and Benefit Sharing (ABS) Scheme<br />Recipient country<br />Donor country<br />Access application<br />Recipient<br />Authorized domestic agency<br />Prior Informed Consent (PIC)<br />Approval<br />Research, <br />development, <br />and commercial <br />development<br />Donor<br />ABS agreement/contract<br />Mutually Agreed Terms (MAT)<br />Conservation and sustainable use of biodiversity, poverty reduction, etc.<br />Securing access<br />Collecting genetic resources<br />Benefit sharing<br />Collective search and collection of genetic resources<br />Collaborative research (sharing research outcomes, instructional training, etc.)<br />Monetary benefit sharing<br />
  12. 12. The SatoyamaInitiative<br />Establishing and promoting universal principles for the sustainable use and management of natural resources <br />Five perspectives for achieving the three principles<br />Understand landscape characteristics and assess acceptable environmental limits and natural reproduction <br />Integrate traditional and local knowledge with modern scientific knowledge<br />Create a plan to optimize ecosystem services<br />Have various organizations share land and natural resources while participating in resource management<br />Contribute to local communities and economies<br />Three Principles<br />Gather knowledge on recycling and living in harmony with nature<br />Integrate traditional wisdom and modern science <br />Explore new forms of commons*<br />*Natural resources used and managed by the local community and their joint managementsystem <br />Offer workshops<br />Collaborate with international organizations<br /> Procedure<br />Offer and popularize the <br />SatoyamaInitiative <br />around world as universal principles for the sustainable use and management of natural resources<br />NGOs<br />Discuss with partnerships<br />Educational and research institutions<br />International organizations<br />Partner-<br />ship<br />Collect and analyze case studies<br />Private sector<br />Government<br />Target complex ecosystems surrounding agricultural and mountain regions<br />Publish information on a portal website<br />Indonesia(SE Asia)<br />Germany (Europe)<br />Malawi (Africa)<br />Protect biodiversity<br />Practice sustainable use of biodiversity<br />9<br />9<br />
  13. 13. Business and Biodiversity<br />Private sector involvement in biodiversityinitiatives: Concepts(draft)<br />Sharing information and experience<br />CBD<br />Germany Business and Biodiversity <br />Brazil<br />Canada<br />By industry<br />Private sector involvement in biodiversity<br />Global platform (working title)<br />EU<br />International organizations<br />Overseas NGOs and economic organizations<br />Private sector involvement in biodiversity partnerships<br />(Japan Business and Biodiversity Partnership)<br />  <br />Advisory board<br />Provision of information/collaboration<br />Evaluation/verification of overall activities<br />May 2010: Start promoting Oct: official start at the COP10<br /><ul><li>Declare and provide/share activity information
  14. 14. Award successful case examples
  15. 15. Share information and exchange experience globally      </li></ul>Economic organizations, etc<br />Participating enterprises<br /><ul><li>Federation of Economic Organizations declaration promotion partners
  16. 16. Business and Biodiversity Initiative
  17. 17. Newly participating enterprises</li></ul>Action agenda for private sector involvement in biodiversity partnerships<br />Consent<br />NGOs, research institutions, student groups, etc.<br />Consent<br />Government agencies<br />Collaboration<br />Assent to various activities, collaboration, and other cooperative efforts<br />Global life committee<br />Global life supporter<br />International Year of BiodiversityDomestic Committee<br />Global life committee project team<br />Global life partner<br />Media<br />Promote mainstreaming of biodiversity-related activities<br />
  18. 18. 11<br />Mid- to Long-term Anti-Global Warming Strategy<br />As proposed by Sakihito Ozawa, <br />Minister of the Environment, Japan<br />
  19. 19. Statement by Prime Minister Yukio Hatoyama at the United Nations Summiton Climate Change (Sep 22, 2009)<br />●Japan will aim to reduce its emissions by 25% by 2020, if compared to the 1990 level. The commitment of Japan to the world is premised on agreement on ambitious targets by all the major economies.<br />●Deliver on this promise by mobilizing all available policy tools.<br />12<br />
  20. 20. Mid- to Long-term Strategy: Key Points<br />(1)Protecting the environment in Japan and around the world requires that we take steps to combat global warming. This strategy outlines measures and policies aimed at achieving a 25% reduction in GHG emissions by 2020 and an 80% reduction by 2050.<br />(2)Promoting Eco Financing and choosing a low-carbon lifestyle (eco-friendly lifestyle) is not about making sacrifices—it is what makes it possible for people to enjoy rich and comfortable lives. Our goals cannot be achieved without the individual efforts of every citizen under Challenge 25campaign.<br />(3)Taking action to stop global warming must be viewed not as a burden, but as a new cornerstone of growth. Investing in building a low-carbon society also leads to job creation, revitalization of local communities, energy security, and a host of other benefits.<br />13<br />
  21. 21. 14<br />Japan’s GHG Emissions<br />CO2 in millions of tons<br />CO2 in millions of tons<br />
  22. 22. 15<br />GHG Emission by Sector (2020 and 2050)<br />Energy conversion<br />±0% for 1990<br />Daily Life and regional development<br />Households<br />Business<br />Transportation<br />Non-energy<br />Manufacturing<br />1990<br />127<br />164<br />217<br />68<br />202<br />482<br />2005<br />174<br />237<br />257<br />79<br />155<br />456<br />2007<br />180<br />468<br />242<br />246<br />83<br />152<br />2008<br />(Preliminary figures)<br />172<br />420<br />232<br />236<br />78<br />148<br />2020<br />(Macro variation1)<br />↓25%<br />374+<br />(↓11%)3<br />154+<br />(↑4%)<br />90+<br />(↓48%)<br />133+<br />(↓43%)<br />153+<br />(↓35%)<br />42+<br />(↓46%)<br />385+<br />(↓8%)3<br />2020<br />(Macro constant2)<br />158+<br />(↑7%)<br />81+<br />(↓53%)<br />120+<br />(↓48%)<br />158+<br />(↓33%)<br />41+<br />(↓47%)<br />(May include international contribution and sinks)<br />↓80%<br />2050<br />252<br />1 Assuming macro-frame variation for all sectors and carbon pricing<br />2 Assuming constant macro-frame for the industrial sector<br />3 Percent reduction in GHG emissions vs. 2008 levels <br />
  23. 23. 16<br />Mid- to Long-term Strategy: Categories and Perspectives<br />Housing, construction<br /><ul><li>Move beyond a society that pursues affluence through massive consumption
  24. 24. Promote environmentally-based purchase decisions
  25. 25. Achieve comfortable low-carbon lifestyles by changing life and work habits</li></ul>Automobiles<br />Daily life<br />Trains, ships, aircraft<br /><ul><li>Create comfortable low-carbon cities with a focus on public transportation
  26. 26. Promote development by linking zero-carbon rural areas with urban centers</li></ul>Regional development<br />Regional development<br /><ul><li>Become the world’s leading low-carbon nation with the use of cutting-edge technology throughout manufacturing, usage, and disposal. Use high-added value manufacturing methods.</li></ul>Manufacturing<br />Manufacturing<br /><ul><li>Contribute to a reduction in global emissions by popularizing low-carbon products, technologies, and systems</li></ul>Overall foundations<br />Energy supply<br />
  27. 27. 17<br />Daily Life (1): Zero Emissions Housing and Construction<br />TARGET: Raise energy efficiency standards for new construction to 100% by 2020<br /><ul><li>Establish comprehensive zero emission criteria for building frames, energy-consuming devices (e.g. home electronics), and energy-generating devices (e.g. photovoltaic devices)
  28. 28. Make the criteria for energy efficiency and zero emission mandatory
  29. 29. Provide tax incentives to encourage new construction and renovation
  30. 30. Make labeling system and environmental performance indicators mandatory
  31. 31. Support zero emission campaign with home/GHG emission inspectors
  32. 32. Promote visualization of housing performance and establish an incentive program for different levels of reduction</li></ul>Energy-efficient building<br />BEMS<br />Photovoltaic panel<br />Super-insulated house<br />High-efficiency lights<br />Energy-saving navigation<br />Photovoltaic panel<br />High-efficiency home electronics<br />High-efficiency water heater<br />
  33. 33. 18<br />Daily Life (2): Zero Emissions Automobiles<br />TARGET: Sell 2.5 million next-generation vehicles by 2020 <br /><ul><li>Base tax rate on CO2 emissions and other environmental factors
  34. 34. Gradually tighten fuel efficiency standards
  35. 35. Approve cars allowing 10% ethanol-blended fuel (E10)
  36. 36. Encourage purchase of hybrid/electric cars
  37. 37. Develop advanced/next-generation batteries
  38. 38. Encourage environmentally-consciousdriving and ridesharing</li></ul>E3<br />
  39. 39. 19<br />Daily Life (3): Energy-efficient Trains, Ships, and Aircraft<br /><ul><li>Develop more energy-efficient trains</li></ul>Introduce energy-efficient vehicles equipped with the latest technology, such as Variable Voltage Variable Frequencycontrol and regenerative braking systems<br /><ul><li>Develop more energy-efficient ships</li></ul>Introduce new technologies for reducing friction, propulsion, and weight reduction<br /><ul><li>Develop more energy-efficient aircraft</li></ul> Introduce highly fuel-efficient aircrafts and efficient operation systems using Ground Power Units (GPU)<br />
  40. 40. 20<br />Regional Development (1): Promote “On-foot” Communities<br />SHIFT<br />TARGET: Reduce per-person vehicle travel by 10% by 2020<br /><ul><li>Have all municipal governments form a low-carbon regional development action plan
  41. 41. Concentrate residences, workplaces, and businesses facilitates around train stations or within walking distance
  42. 42. Expand Light Rail Transit/Bus Rapid Transit (LRT/BRT) and accelerate construction of planned routes
  43. 43. Secure and maintain areas for pedestrians and bicycles
  44. 44. Create programs to encourage the use of public transportation
  45. 45. Maximize use of unused urban heatby eliminating release
  46. 46. Construct low-carbon urban areas using local natural resources
  47. 47. Encourage reduction in carbon emissions from local cargo/passenger transport</li></li></ul><li>21<br />Regional Development (2): Promote zero-carbon rural areas<br /><ul><li>Formulate and achieve zero carbon area plans for the entire target area
  48. 48. Promote the use of wooden materials in buildings, biomass resources, and sinks (e.g. forest and agricultural lands)
  49. 49. Popularize local energy business models nationwide</li></li></ul><li>22<br />Manufacturing: <br />Spread Low-carbon Manufacturing around the World<br />TARGET: Reduce energy consumption by 30–40% (2050)<br /><ul><li>Establish a market that rewards businesses for reducing emissions
  50. 50. EstablishMandatory Greenhouse Gas Accounting and Reporting System
  51. 51. Use a GHS emission evaluator system to support the efforts of small and medium-sized enterprises
  52. 52. Support the development of innovative technologies
  53. 53. Develop low-carbon manufacturing leaders
  54. 54. Work to completely abolish the use of chlorofluorocarbons (e.g. discharge regulations for three CFC alternatives)</li></li></ul><li>23<br />Additional Investment to Implement Anti-Global Warming Measures<br /><ul><li>Investment to achieve a 25% reduction in emissions over the decade between 2011 and 2020 is up to about 100 trillion yen (up to 10 trillion yen on average per year)
  55. 55. Return on this investment will be 50% by 2020, and 100% by 2030 in terms of total energy costs saved by introduced technologies</li></ul>(2010 through 2018, cumulative)<br />Energy reduction cost<br />(1999 through 2009, cumulative)<br />Energy reduction cost<br />(1999 through 2009, cumulative)<br />Additional investments<br />(Trillions of yen)<br />100<br />-<br />50<br />100<br />0<br />-<br />51<br />-<br />50<br />-<br />5<br />3<br />-<br />100<br />Investment in anti-global warming measures vs. energy reduction costs <br />Invest in energy-saving technologies by 2020<br />Reduction using energy-efficient technology<br />For appliances with a 10-year lifespan <br />2025<br />2030<br />2020<br />2010<br />2015<br />Energy reduction costs from investment in energy efficiency: approx. 51 trillion yen (↓25%)<br />Energy reduction costs from making investment from energy efficiency: approx. 53 trillion yen (↓25%)<br />23<br />
  56. 56. 24<br />Other Cross-cutting Measures<br /><ul><li>Implementation of fundamental cross-cutting measures in addition to individual measures, including those in daily life, manufacturing, and regional development
  57. 57. The Bill of the Basic Act on Global Warming Countermeasures shows the overall ideas behind the measures and basic approach</li></ul>Domestic Emissions Trading System using a Cap-and-Trade Programs<br />Helps ensure steady total emission reduction for large-scale emission sources, such as the industrial sector. <br />Global warming tax<br />Helps grant economic incentives for a broad portion of economic society (including small-scale emission sources such as households) to build a low-carbon society while securing financial resources.<br />Visualization of GHG emissions<br />Includes the Mandatory GHG Accounting and Reporting System, efforts to encourage information disclosure by businesses, and specifying GHG amounts emitted because of use of products and services.<br />Emission control policy<br />Regulates measures that businesses should take to control GHG emissions from business activities and help control emissions derived from daily life.<br />
  58. 58. 25<br />Growth of the Environmental Industry<br /><ul><li>The market size of Japan’s environmental industry as a whole was about 75   trillion yen in FY08. The industry has shown constant growth in its initial size of 51 trillion yen in FY04.
  59. 59. The new growth strategy outlines a 2020 target of 50 trillion yen in market growth beyond the current level, for a market size of approximately 120 trillion yen.</li></ul>市場規模のグラフ(短観より)<br />我が国の環境産業全体の概況<br />Market size<br />Target value<br />
  60. 60. 26<br />Environmental Finance to Support Growth<br />Promoting Environmental Businesses<br />
  61. 61. Promoting Environmental Financing<br />Actively work to achieve a low-carbon society by financing<br />Accelerate measures<br />Approach (1)<br />Smooth financing for businesses and individuals for environmental conservation<br />Financing is the lifeblood of business activities<br /> <br />Every business activity and environmental measure needs financing<br />Approach (2)<br />Evaluate and consider efforts to conserve the environment by recipients of loans and investment (e.g. socially responsible investing) when making investment/loan decisions<br />All available policy tools must be mobilized to bring about a low-carbon society<br />Examples of measures that award environmentally-friendly businesses:<br /><ul><li>Visualize activities to reduce environmental burden implemented by management
  62. 62. Build a market that allows businesses to profitably sell environmentally-friendly products and services
  63. 63. Build a market that allows consumers to choose environmentally-friendly products or services
  64. 64. Create a business environment that financially supports businesses that direct their efforts towards reducing GHG emissions and promoting recycling-oriented management
  65. 65. Encourage businesses to disclose environmental information in environmental reports
  66. 66. Establish a HRD system to assess environmental information provided
  67. 67. Establish a system that allows investors obtain and process environmental information easily and use it to make investment decisions</li></ul>Environmentally-friendly businesses  Increased corporate value  Capital flow  Sustainable development <br />
  68. 68. 28<br />Promoting Environmental Financing<br />Further consideration of measures to facilitate environmental financing<br />New scheme for environmental finance: low-carbon lease and other measures for households and small and medium-sized enterprises <br />Project to facilitate introduction of facilities with anti-global warming measures to encourage businesses to actively make use of environmental financing<br />Infrastructure development to facilitate environmental financing(a “Principles of action for environmental financing” for Japan (working title)<br />Securing significance of business’s environmental information<br />Mid- to Long-term Anti-Global Warming Strategy (Proposed by Sakihito Ozawa, Minister of the Environment, Japan)<br />Manufacturing<br />Transportation<br />Energy conversion<br />Non-energy<br />Households<br />Service<br />Background<br />Emissions must be drastically reduced, especially in the household, service, and transportation sectors, to achieve a 25% reduction by 2020<br />But・・・<br />Additional investment is needed in these sectors: approx. 58 trillion yen<br />Vast amount of initial investment is an obstacle, particularly for households and small and medium-sized enterprises<br /> use leasing as a solution<br />28<br />Facilitate global warming measures, increased environmental investment, growth of environmental industries, and effective use of financial assets in households with 1,400 trillion yen<br />
  69. 69. New Environmental Financing Scheme Proposal<br />Low-carbon lease and other measures for households and <br />small and medium-sized enterprises<br />Government<br />Commercial sector/ transportation sector<br />Establish a new system that allows the use of devices in a package to reduce CO2 emissions without burdening small and medium-sized enterprises with high initial investment with leasing and other financial tools<br />Subsidies given for photovoltaic panels, fuel cells, tax reduction for those that purchase eco-friendly vehicles, Eco-Point provided to people who purchase designated home electronics and houses <br />ECO lease<br />Financing<br />SPC or leasing to companies who continue processing  <br /><ul><li> Effects: (1) No burden of initial investment (2) Reduces leasing expenses  ・Costs reduced with large-scale rollout ・Share profit obtained by purchasing   ・ Functions(1) Provide environmental lease(2) Monitor/assess environmental efforts </li></ul>Energy-efficient devices<br />e.g. household fuel cells and heat pump water heaters <br />Support for funding <br />・Environment loan and investment program  <br />・Replenish interests, etc<br />New energy devices <br />e.g. photovoltaic panels<br />Financial institutions<br />Loan and investment <br />(Arrange) <br />Leading medium-sized enterprise ・ small and medium-sized enterprises<br />Environmental rating<br />Eco-car<br />e.g. electric car<br />+<br />Cooperation<br />Use of fixed-purpose creditsfor environment)<br />Financial market<br />Other financial institutions , etc., <br />Japan postal savings, postal insurance, pension benefits, etc <br />Households<br />29<br />
  70. 70. New Environmental Finance Scheme Proposal<br />(2) Project to facilitate introduction of facilities with anti-global warming measures to encourage businesses to actively make use of environmental financing<br />Providing government grants for paying a fixed rate of 3% (up to 0%) interest for three years (extension) to enterprises that commit to aggressive reduction targets (e.g. 6% reduction in CO2 emission over three years) for their business investment intended to combat global warming. The loan should be provided by financial institutions that provide environmental rating loans. <br /><ul><li>FY09: first supplementary budget (4.5 billion yen) and secondary supplementary budget (1.5 billion yen)
  71. 71. On April 1, the government decided to offer a 4.5 billion yen budget to 43 enterprises. This facilitates loan (=investment) is equivalent to 116.4 billion yen (25 times larger than the budget). Note: this is equivalent to 7% of all investment in environment conservation facilities
  72. 72. For the secondary supplementary budget</li></ul> of 1.5 billion yen, loan requests were equivalent to <br /> 7.0 billion yen as a government grant for <br /> paying a fixed interest rate<br />(Total loans requested: 196.4 billion yen)<br />  <br />High-efficiency boiler<br />(from IHI’s website )<br />High-performance heat pump air conditioners<br />(from Sanyo Electric’s website)<br />Total conversion to LED lights<br />(from Toshiba Lighting & Technology’s website)<br />30<br />
  73. 73. Promoting Disseminating Information from Businesses<br />Environmental Communication Awards<br />Starting with the Environmental Communication Award introduced in 1997, MOE has been honoring outstanding enterprises with the aim of encouraging businesses to voluntarily disclose environmental information, followed by other prizes such as the Environmental Activity Report Grand Prize, and Environmental Television Advertisement Grand Prize. <br />Environmental Communication Awards 2009 <br />(Total number of applications:419)<br /> <br />Environmental Report Grand Prize Toshiba Corporation<br />Environmental Activity Report Grand Prize DaishojiHigh School, Ishikawa<br />Environmental Television Advertisement Prize. Toshiba Corporation<br />Number of enterprises that published environmental reports<br />Out of all listed companies with 100 billion yen or more in sales (476 in total),<br />374companies (78.6%)<br />have published an environmental reports<br />*Based on the 2008 MOE  “Survey on Environmentally-Friendly Businesses Behavior.” Figures are based on 3,028respondent companies.<br />FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08<br />
  74. 74. 32<br />Finally―Promoting the Challenge 25Campaign<br /><ul><li> On January 14, 2010, the Japanese government decided to kick off the Challenge 25 Campaign, a campaign to prevent global warming, in order to protect Japan’s environment and the global environment, and to hand these down to the children of the future.
  75. 75. The “Challenge 25 Campaign” proposes 6 practical challenges that each and every one of us can do to cut CO2 at home, at work and in the community. The campaign urges the general public to take up these challenges.</li></ul>To choose environment-friendly buildings and houses<br />To choose an environment-friendly lifestyle<br />To support activities and products that lead to the reduction of CO2 emissions<br />To choose energy-saving products<br />“Challenge 25 Campaign” includes <br />6 Challenges<br />To participate in community activities to prevent global warming<br />To choose natural energies<br />
  76. 76. 33<br />Thank you<br />

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