Homeless People – Potential for a Huge Return on Investment


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Mel Young, President - Homeless World Cup - United Kingdom

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Homeless People – Potential for a Huge Return on Investment

  1. 1. Amsterdam, November 2009 Homeless People: An Ignored Asset?
  2. 2. An Interesting Statistic $40,000 for a person to be homeless in New York!
  3. 3. An Interesting Statistic Move 1000 Homeless People Save $40,000,000
  4. 4. We are on a long-term journey to build a global sustainable organisation driving sport for social change A global leader in sport for social change with a track record and reputation for delivering exceptional social impact 2008-2011 Invest & build sustainable scale 2012 Deepen and firmly establish global position 2003-2007 Strong momentum and growth Point of Arrival
  5. 5. Our mission <ul><li>The Homeless World Cup‘s goal is to use football as a trigger to inspire and empower homeless people to change their own lives . By this approach the Homeless World Cup will create better opportunities for people who are currently homeless and excluded and reduce homelessness on a global level. </li></ul><ul><li>We will realise this mission using a combination of a global football tournament and local football initiatives . The first, organised as a world-class event, will gain impact, reputation and media interest, which will encourage funding and promotion of innovative grass-root concepts on a local level . </li></ul>
  6. 6. Homeless World Cup Graz 2003
  7. 7. Homeless World Cup Gothenburg 2004
  8. 8. Homeless World Cup Edinburgh 2005
  9. 9. Homeless World Cup Capetown 2006
  10. 10. Homeless World Cup Copenhagen 2007
  11. 11. Homeless World Cup Melbourne 2008
  12. 12. Homeless World Cup Milan 2009
  13. 13. What does it take? <ul><li>We want to be the most reputable organisation to use sports as a means for social change , for social inclusion. </li></ul><ul><li>What does it take: </li></ul><ul><li>Responsiveness and commitment to social impact </li></ul><ul><li>Accountability by measuring our social impact </li></ul><ul><li>Focus on core competencies and partnering with the best organizations in specific areas as a key driving force </li></ul><ul><li>Enabling grass root programs to deliver, reach their full potential and be inspired and able to grow </li></ul>
  14. 14. Organisation hybrid structure Pro Poor Sports Ltd Social enterprise Homeless World Cup Foundation Registered Charity World class tournaments Grass roots development Profit
  15. 15. Team & player involvement has been growing strongly since the beginning
  16. 16. Impressive, consistent social impact over the last 6 years <ul><li>After the Cape Town 2006 Homeless World Cup the impact on players remained at the consistent, significant levels achieved with previous 3 tournaments: </li></ul><ul><li>92% players have a new motivation for life </li></ul><ul><li>73% have changed their lives for the better </li></ul><ul><li>93 players successfully addressed a drug or alcohol dependency </li></ul><ul><li>35% have secured regular employment </li></ul><ul><li>44% have improved their housing situation </li></ul><ul><li>39% chose to pursue education </li></ul><ul><li>72% continue to play football </li></ul>
  17. 17. Extraordinary costs with a simple solution <ul><li>Extraordinary costs to society </li></ul><ul><li>500 players x $40,000 = $20M </li></ul><ul><li>25,000 players x $40,000 = $1,600M </li></ul><ul><li>100,000 players x $40,000 = $4,000M </li></ul><ul><li>Homeless World Cup total annual costs = $5M </li></ul><ul><li>500 players = $10,000 per player </li></ul><ul><li>25,000 players = $125 per player </li></ul>
  18. 18. Aspiration 2012 at a glance <ul><li>2 co-founders part time </li></ul><ul><li>Explosive event exceeding all expectations </li></ul><ul><li>18 nations </li></ul><ul><li>Worldwide media attention </li></ul><ul><li>Social impact drastically exceeded results of other social inclusion projects </li></ul><ul><li>77% of players change </li></ul><ul><li>UEFA award for sport for social change </li></ul><ul><li>5 staff + Local Organising Committee </li></ul><ul><li>Tournament recognised on global sporting calendar for changing lives </li></ul><ul><li>Over subscribed: places for 48 nations only </li></ul><ul><li>48 national trials, 31 leagues </li></ul><ul><li>25,000 players involved/yr </li></ul><ul><li>77% of players change </li></ul><ul><li>Government, City, UEFA, Nike </li></ul><ul><li>£ 1M annual revenue </li></ul><ul><li>Foundation set up & £ 200,000 invested in grass root </li></ul>30 July 2012 <ul><li>20 staff at established HQ </li></ul><ul><li>Strong central board </li></ul><ul><li>6 regional centers </li></ul><ul><li>1 global, 6 regional events </li></ul><ul><li>85 nations </li></ul><ul><li>85 national trials, 60 leagues </li></ul><ul><li>100,000 - one million players </li></ul><ul><li>Government, city, corporates </li></ul><ul><li>Significant other funding </li></ul><ul><li>£ 30M annual revenue </li></ul><ul><li>Foundation investing £ 15M in grass roots </li></ul><ul><li>Full external research </li></ul><ul><li>85% of players change </li></ul><ul><li>3 international ambassadors </li></ul><ul><li>Organised volunteer force </li></ul><ul><li>100,000 fans online </li></ul>30 July 2007 30 July 2003 &quot;NIRVANA&quot; &quot;BLOOD, SWEAT & TEARS&quot; &quot;IMPACT, VISION & FUN&quot;
  19. 19. This aspiration is built with key pillars Top-Class Tournament (global and regional) Effective & widespread grassroot Development Profound and well-respected Research Efficient and recognised Headquarters Aspiration 2012 Homeless World Cup “ Impact, Vision & Fun“
  20. 20. Scale Up Business £2m - £5m Capture Potential of Specialist Event Business
  21. 21. Scale Up Business Improve Quality of Grassroot Partners
  22. 22. A long journey with plenty of room to grow One billion people are homeless in our world today One million players involved by 2012 A catalyst to involve people who are currently homeless in changing their own lives A paradigm shift in the way the world approaches solutions to homelessness Sport changes lives
  23. 23. www.homelessworldcup.org