From "Engaged" to "High Performance" CSR

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Talk given by Pipat Yodprudtikan
Director, Thaipat Institute, Thailand.

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From "Engaged" to "High Performance" CSR

  1. 1. Workshop on Business, Human Rights and Investments in Asia Landmark 4, Landmark Hotel May 29th, Thursday 2008 From "Engaged" to "High Performance" CSR Pipat Yodprudtikan Director, Thaipat Institute, Thailand
  2. 2. <ul><li>How are companies engaging CSR in Thai societies? </li></ul><ul><li>What is &quot;High Performance&quot; CSR and how do companies develop it within an organization? </li></ul>Topics to discuss
  3. 3. <ul><li>CSR began in Thailand since the inauguration of commerce organization. Since the term CSR was not yet established at that time, the activities are often called as charity, philanthropy, volunteering, etc. (CSR-in-context) </li></ul><ul><li>After the sustainable development framework had been developed, and the term CSR recently exists, the understanding of CSR in Thai society is equivalent to social contribution. The CSR activities seem to separate from business processes and not relating to their day-to-day operations. (CSR-after-process) </li></ul><ul><li>In recent years around 2004, CSR in Thailand has significant shift to promoting the integration of CSR into the business operations and involving the workforces across the organization. (CSR-in-process) </li></ul>Development of CSR in Thailand
  4. 4. <ul><li>Mandatory Level Business must comply to legislations and laws such as consumer protection law, labour act, tax law, etc. </li></ul><ul><li>Elementary Level Business shall operate to create economic profit and return to shareholders without misappropriating the social values </li></ul><ul><li>Preemptive Level Business shall follow its code of conduct while operating in the community and pursuing the community and society development </li></ul><ul><li>Voluntary Level Business shall uplift its involvement in social and environment responsibilities as discretionary practices, not only limit to legal compliance </li></ul>Level of CSR engagement
  5. 5. <ul><li>Corporate Governance </li></ul><ul><li>Fair Operating Practices </li></ul><ul><li>Human Rights and Labour Practices </li></ul><ul><li>Consumer Responsibility </li></ul><ul><li>Development of the Community and Society </li></ul><ul><li>Environment </li></ul><ul><li>Innovation and Disclosure of CSR Practices </li></ul><ul><li>Social and Environment Reporting </li></ul>Thailand CSR principles and guidelines
  6. 6. Comparison of principles and guidelines
  7. 7. Components of Engaged CSR Inside-Out Process-Based Social as Customer Resource Outputs Engaged CSR + + + จริงใจหรือเปล่า ให้เวลาหรือเปล่า ทุ่มเทหรือเปล่า ทำตามที่พูดหรือเปล่า
  8. 8. Components of High Performance CSR Selective Issues Strategic Initiatives Social Synergies Outcome Statement High Performance CSR + + + จะทำอะไร ทำอย่างไร ทำกับใคร ทำได้แค่ไหน
  9. 9. Tools for achieving High Performance CSR
  10. 10. Responsible Balanced Scorecard
  11. 11. Right Performance Measurement & Report <ul><li>Can we really measure corporate responsibility? </li></ul><ul><li>Choosing between KPIs & Progress Markers </li></ul><ul><li>Sufficiency Reporting Framework: Global Standards + Indigenous Agendas </li></ul>
  12. 12. “ We are not asking corporations to do something different from their normal business; we are asking them to do this normal business differently” Kofi Annan UN Former Secretary General

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