Case studies on social, environmental and economic impacts.

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Luis Pascoal, CEO & Founder - Da Terra Farms - Brazil

Case studies on social, environmental and economic impacts.

  1. 2. Daterra Coffee – History <ul><ul><li>Daterra Coffee is the agribusiness farm of the DPaschoal Group; </li></ul></ul><ul><ul><li>Daterra Coffee project was born 20 years ago, to become totally sustainable according to the group’s philosophy; </li></ul></ul><ul><ul><li>The objective was to produce high quality coffee beans under restrict sustainable practices. </li></ul></ul>
  2. 3. Facts <ul><li>Preservation area of the farms : 60% </li></ul><ul><li>Coffee Cultivars : 10 varieties of “Coffea arabica” </li></ul>
  3. 4. Strategy <ul><li>Research </li></ul><ul><li>Varietals and Genetics </li></ul><ul><li>Technolgy </li></ul><ul><li>Irrigation </li></ul><ul><li>Harvest </li></ul><ul><li>Milling </li></ul><ul><li>Sorting </li></ul><ul><li>Quality and Sustainable Certifications </li></ul><ul><li>Brazilian and International Partnerships </li></ul><ul><li>Esalq - University of São Paulo </li></ul><ul><li>IAC - Instituto Agronômico de Campinas </li></ul><ul><li>University of Alfenas </li></ul><ul><li>Illy Cafe </li></ul>
  4. 5. Genetics
  5. 6. Cultivars
  6. 7. Harvest
  7. 8. Daterra crop
  8. 9. Penta System
  9. 10. Wet Milling
  10. 11. Drying and Wood storage
  11. 12. Dry milling and sorting
  12. 13. Laboratory
  13. 14. Daterra Sustainability Concepts <ul><li>We must produce quality coffee, generate wealth, protect the environment and make it better. </li></ul><ul><li>Ecosystem conservation </li></ul><ul><li>Tracebility </li></ul><ul><li>Water management </li></ul><ul><li>Soil protection </li></ul><ul><li>Labor rights </li></ul><ul><li>Waste management </li></ul><ul><li>Process Management </li></ul>
  14. 15. Tracebility
  15. 16. Ecosystem conservation
  16. 17. Water springs conservation
  17. 18. Recycling
  18. 19. Waste Management/Organic Composting
  19. 20. Labor rights
  20. 21. Quality Results <ul><ul><li>Cup of Excellence Awards </li></ul></ul><ul><ul><li>Illy supplier for over 12 years </li></ul></ul><ul><ul><li>Rainforest Alliances coffees quality award </li></ul></ul><ul><ul><li>Best espresso at the 2005 SCAA - World Barista Champion </li></ul></ul><ul><ul><li>Best espresso at Coffee Review </li></ul></ul>
  21. 22. Economic Results <ul><li>Return on Equity </li></ul><ul><ul><li>After Daterra got the quality awards </li></ul></ul><ul><ul><li>and sustainable certifications </li></ul></ul><ul><li>Group Image </li></ul><ul><ul><li>After the awards and sustainable certifications </li></ul></ul><ul><li>Cost of sustainable procedures </li></ul><ul><ul><li>14,5% over </li></ul></ul>
  22. 23. Sustainable certifications
  23. 24. Our belief <ul><li>In order to have good results </li></ul><ul><li>Quality and Sustainability must be one! </li></ul>

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