Wednesday,
May 7, 2014
CHAMBERSBURG SALES
MEETING
Sharon Helsel
Regional President
2
TRANSITION UPDATE
• LIVE as of May 5th
• Take time to review
• Learn digital signatures
*NEW* AGREEMENT OF SALE
• Office sends out surveys after
every settlement
• Office manager will be
forwarding them to you
CLIENT SATISFACTION SURV...
PROGRAMS & SERVICES SURVEY
• What do you like? Don’t like?
• Take 5 minutes to complete the survey
HOW’S THE MARKET?
• The days of low-ball
offers are coming to a
close (quickly)
• New construction is a
signal that we’re ...
PROJECTED MORTGAGE RATES
$150,000 mortgage
for 30 years
@ 4.4% = $751.14
@ 5.7% = $870.60
+ $119.46
• Holding real estate
over the long term
is still a great
investment
RETURN ON INVESTMENT
WHAT WOULD YOU ‘DO-OVER’?
. . . if you could buy
your house again
“What I Wish I Knew About the
Homebuying Process”
RECENT STUDY
37%
wanted more info on closing
costs and financing
1. GET SMARTER ABOUT FINANCING
. . . the difficulty of the mortgage
application and approval process
40%
say it was more difficult than expected
WHAT DO ...
Provide your buyers with a(an):
 glossary of financing terms
 payment calculator
 mortgage application checklist
 expl...
39%
were not happy with:
• size/layout of home
• neighborhood
• price
2. PICK SOMETHING DIFFERENT
Provide your buyers with a(an):
 needs evaluation that includes
‘Why’
 current CMA
 neighborhood report
 comprehensive...
40%
said the home buying process
took longer than expected
3. SURPRISED BY LENGTH OF PROCESS
2001
7 weeks
2013
12 weeks
LENGTH OF SEARCH FOR A HOME
Provide your buyers with a(an):
 blank agreement of sale and
other forms
 accurate website with inventory
of homes
 aut...
4. BE PREPARED FOR MAINTENANCE
80%
of buyers considered their
home move-in ready
76%
have done or are planning
renovations
Provide your buyers with a(an):
 advice on improvements
 preferred contractor list
 discount coupons
REALTOR® ACTION LI...
VALUABLE COUPONS
www.LowesRealtorBenefits.com
• http://www.remodeling.hw.net/
• FREE download from website
• Provide a copy to past clients
and current buyers
VALUABLE ...
AVAILABLE FOR DOWNLOAD
PROPERTY / NEEDS EXCHANGE
CINCO DE MAYO (2 DAYS LATE) LUNCH
TODAY
Food, Drink, Fun
11:30 AM
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Buyer Do-Over

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What would a buyer do-over in a real estate transaction if they were able to go back in time? We examine the four main things that they would reconsider and how agents may want to address these concerns.

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Buyer Do-Over

  1. 1. Wednesday, May 7, 2014 CHAMBERSBURG SALES MEETING
  2. 2. Sharon Helsel Regional President 2 TRANSITION UPDATE
  3. 3. • LIVE as of May 5th • Take time to review • Learn digital signatures *NEW* AGREEMENT OF SALE
  4. 4. • Office sends out surveys after every settlement • Office manager will be forwarding them to you CLIENT SATISFACTION SURVEYS
  5. 5. PROGRAMS & SERVICES SURVEY • What do you like? Don’t like? • Take 5 minutes to complete the survey
  6. 6. HOW’S THE MARKET? • The days of low-ball offers are coming to a close (quickly) • New construction is a signal that we’re on the rebound
  7. 7. PROJECTED MORTGAGE RATES $150,000 mortgage for 30 years @ 4.4% = $751.14 @ 5.7% = $870.60 + $119.46
  8. 8. • Holding real estate over the long term is still a great investment RETURN ON INVESTMENT
  9. 9. WHAT WOULD YOU ‘DO-OVER’? . . . if you could buy your house again
  10. 10. “What I Wish I Knew About the Homebuying Process” RECENT STUDY
  11. 11. 37% wanted more info on closing costs and financing 1. GET SMARTER ABOUT FINANCING
  12. 12. . . . the difficulty of the mortgage application and approval process 40% say it was more difficult than expected WHAT DO BUYERS SAY ABOUT . . .
  13. 13. Provide your buyers with a(an):  glossary of financing terms  payment calculator  mortgage application checklist  explanation of closing costs  credit resources REALTOR® ACTION LIST Resources:
  14. 14. 39% were not happy with: • size/layout of home • neighborhood • price 2. PICK SOMETHING DIFFERENT
  15. 15. Provide your buyers with a(an):  needs evaluation that includes ‘Why’  current CMA  neighborhood report  comprehensive review of inspections and seller’s property disclosure REALTOR® ACTION LIST Resources:
  16. 16. 40% said the home buying process took longer than expected 3. SURPRISED BY LENGTH OF PROCESS
  17. 17. 2001 7 weeks 2013 12 weeks LENGTH OF SEARCH FOR A HOME
  18. 18. Provide your buyers with a(an):  blank agreement of sale and other forms  accurate website with inventory of homes  automated website search  expectations interview REALTOR® ACTION LIST Resources: HomeFinder
  19. 19. 4. BE PREPARED FOR MAINTENANCE 80% of buyers considered their home move-in ready 76% have done or are planning renovations
  20. 20. Provide your buyers with a(an):  advice on improvements  preferred contractor list  discount coupons REALTOR® ACTION LIST Resources:
  21. 21. VALUABLE COUPONS www.LowesRealtorBenefits.com
  22. 22. • http://www.remodeling.hw.net/ • FREE download from website • Provide a copy to past clients and current buyers VALUABLE ADVICE
  23. 23. AVAILABLE FOR DOWNLOAD
  24. 24. PROPERTY / NEEDS EXCHANGE
  25. 25. CINCO DE MAYO (2 DAYS LATE) LUNCH TODAY Food, Drink, Fun 11:30 AM

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