Social Media for Academic Profile and Networking


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This presentation by Dr Paul Reilly and Terese Bird shows case studies of research done and disseminated using social media. Presented at University of Leicester Research Seminar 11 June 2014.

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Social Media for Academic Profile and Networking

  1. 1. Social Media for Academic Profile and Networking Terese Bird, Institute of Learning Innovation Dr Paul Reilly, Media and Communications Researchers’ Workshop, 11 June 2014 Image by Cristina Costa, Flickr
  2. 2. What shall we talk about? • Research cycle and profiling • Social tools –How we used –Ethics • Tips to begin Photo by Emma Taylor on Flickr
  3. 3. The academic research cycle Social media: A guide for researchers (2011), p15
  4. 4. Historical research tasks ON THE INTERNET •Community •Digital materials •Discover •Disseminate
  5. 5. Academic Digital Profile: Cristina Costa on Flickr
  6. 6. Reilly (2013): YouTube, sousveillance and the ‘anti-Tesco’ riot in Stokes Croft • 6
  7. 7. Overview of study: • N=1018 comments left under four most commented-upon videos showing eyewitness perspectives on policing of disturbances • Study examines whether commentators perceived this footage as a form of hierarchical sousveillance (inverse surveillance) • Little rational debate about the broader issues e.g. legitimacy of No Tesco campaign and media narratives often reproduced by commenters • Only a very small number of users perceived this footage as hierarchical sousveillance
  8. 8. Reilly (2014) Ethical stance for the study of the ‘Battle of Stokes Croft’ • There did not appear to be a public benefit in exposing these unaware participants to potential harm through the use of their ‘semi-published’ comments as published artefacts • Maximum level of disguise possible provided to participants via the removal of usernames and direct quotes from academic publications. • “This doesn’t mean that the default position should be to please participants through the redaction of potentially harmful content from datasets. [……] This paper has shown the importance of empowering researchers to make informed ethical decisions that protect the right to privacy for unaware participants when it is appropriate to do so” Reilly, 2014:13)
  9. 9. University staff from various nations, various career stages N=711 Academics’ use of social media report u/faculties/arts- design/attachments/pdf/n- and-mrc/Feeling-Better- Connected-report-final.pdf
  10. 10. Facebook page
  11. 11. Facebook group
  12. 12. Blogs – open research notebook
  13. 13. Blog for research and teaching
  14. 14. Twitter – short messages call attention to other platforms
  15. 15. Storify: curate tweets from conferences • unconference-birmingham-ci
  16. 16. Professional social networking sites: Linkedin
  17. 17. Research, Curate, and Draw readers to your project website
  18. 18. YouTube – power of video
  19. 19. Vimeo – YouTube alternative
  20. 20. Flickr & Pinterest– visual research
  21. 21. Pinterest – bookmarking (visual)
  22. 22. SoundCloud & AudioBoo - audio
  23. 23. Slideshare – elevate your presentations
  24. 24. Google Docs – project collaboration
  25. 25. Kwiksurveys & SurveyMonkey
  26. 26. Tip for beginners: Try one or two for 10 minutes a day Task Tool Show yourself as a presenter YouTube, Vimeo, AudioBoo, SoundCloud, Slideshare Show yourself as a writer Blog Share your findings All (match the format!) Keep up on hot news in your field Twitter, Facebook, Collaborate with other researchers Google Docs, Google Hangouts, Twitter, Facebook Organise Storify, Pinterest, Your online CV LinkedIn,
  27. 27. References • Cann, A., Dimitrou, K., Hooley, T. (2011) Social media: A guide for researchers. Research Information Network, disseminating-research/social-media-guide-researchers • Reilly, P. (2014) The ‘Battle of Stokes Croft’ on Youtube: The development of an ethical stance for the study of online comments., Sage Case Studies in Research Methods, published online before print, DOI: • Reilly, P. (2013) Every Llttle helps? Youtube, sousveillance and the ‘anti-Tesco’ riots in Bristol, New Media and Society. published online before print, doi: 10.1177/1461444813512195.