Impact on learning of iTunes U OER - Follow the Sun 14 April 2011

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Presentation delivered at Follow the Sun 2011 Online Learning Futures Festival 14 April 2011

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  • iTunes U might be considered the cool OER channel.
  • Subset of the iTunes store which offers free learning materials
  • It is a podcatcher in addition to being a doorway to the iTunes store. Software is free on both major platforms It keeps your multimedia files organised.
  • Started as a pilot programme – Apple worked with several universities – Duke in autumn 2004 gave out iPods …. Then iTunes U was in 2005, officially unveiled in May 2007, came to the UK in 2008. Started mainly as a way of distributing recorded lectures(sound-only) to enrolled students.
  • Apple had their own purposes
  • From the Open University, it looks like it. Open University is all distance. Pioneers in utilising broadcasting and various media in teaching. Open University was one of the first three in Europe to join iTunes U.(other 2 are oxford and Trinity College Dublin)
  • Obama pledged $50 million in 2009 to the OER cause, and another $2 billion in January 2011 – for career and training programmes to be administered and overseen largely thru local colleges, and all associated material must be produced under Creative Commons 3.0 license USA --- a textbook subsidy.
  • Obama pledged $50 million in 2009 to the OER cause, and another $2 billion in January 2011 – for career and training programmes to be administered and overseen largely thru local colleges, and all associated material must be produced under Creative Commons 3.0 license
  • It’s all about the iPad now – completely dominating the tablet market – for now
  • It’s all about the iPad now – completely dominating the tablet market – for now
  • streaming
  • Impact on learning of iTunes U OER - Follow the Sun 14 April 2011

    1. 1. The Impact on Learning of iTunes U Open Educational Resources Terese Bird Learning Technologist and SCORE Fellow Beyond Distance Research Alliance, University of Leicester
    2. 2. What’ll we talk about? <ul><li>A Bit of History </li></ul><ul><li>I s iTunes U an OER channel? </li></ul><ul><li>Impact </li></ul><ul><li>Positives and negatives </li></ul><ul><li>Futuregazing </li></ul>Photo courtesy of quiroso on Flickr
    3. 3. iTunes U: the coolest OER channel Photos courtesy RJ Lammers, LHG Creative Photography, Flickr
    4. 4. iTunes U for University
    5. 6. Power Search
    6. 7. Not just universities
    7. 8. Way back in 2005 …
    8. 9. What was the purpose? Photo courtesy of morberg on Flickr
    9. 10. Is iTunes U OER?
    10. 13. Under the category “OER Tools and Services”
    11. 14. What is OER? Photo courtesy of aflcio on Flickr
    12. 15. What is OER?
    13. 16. Is iTunes U OER?
    14. 17. How do we measure impact? <ul><li>David Wiley said: </li></ul><ul><li>“ I think OERs are like toothbrushes” </li></ul><ul><li>Photo courtesy of Michael_Lehet on Flickr </li></ul>
    15. 18. It’s all in the downloads University Downloads Open University, UK Over 32 million since June 2008 University of Oxford Over 8 million since June 2008 Coventry University 2.5 million in 2010 alone University of Warwick 1 million Jan ‘09 – June ‘10
    16. 19. Open University iTunes U Site
    17. 21. 22 March 2011
    18. 23. Snapshot via Twitter <ul><li>5 th – 10 th March 2011 </li></ul><ul><li>“ iTunesU” </li></ul><ul><li>101 tweets </li></ul><ul><ul><li>73 English </li></ul></ul><ul><ul><li>28 non-English </li></ul></ul>
    19. 24. Characterising iTunes U Tweets Category of Tweet Number Use iTunesU material to teach others 4 Use for oneself – just interested 13 Use for oneself – learn something specific 10 Technical discussion 7 Academic discussion 15 General positive 20 General positive – OER-related 3 Negative 1
    20. 25. What are iTunes U users thinking?
    21. 26. What are iTunes U users thinking?
    22. 27. iTunes U Impact Survey N = 126
    23. 28. iTunes U Impact Survey <ul><li>24.6% had already used educational material from iTunes or iTunes U </li></ul>
    24. 29. http://tinyurl.com/surveyitunesu
    25. 30. University of Leicester Microbiology Bytes iTunes podcasts 164 episodes; each file downloaded average of 73x every month at peak (Courtesy of Dr Alan Cann, University of Leicester Department of Biology http://itunes.apple.com/us/podcast/microbiologybytes-enhanced/id177803088)
    26. 31. Other Impact <ul><li>PhD student applications improve </li></ul><ul><li>Hits on university website increase </li></ul><ul><li>Multimedia OER </li></ul><ul><li>Mobile OER </li></ul><ul><li>Beyond Campus </li></ul><ul><li>K-12 </li></ul>Photo courtesy of superkimbo on Flickr
    27. 32. Positives and Negatives Positives Negatives Excellent profile for institution Not a browser Three standard formats iTunes in public lab computer - issues Excellent on Apple mobile devices Not easily accessed on nonApple handheld Download files – constant internet unnecessary Not very good for conversation with learners Fast download Copyright – not always right for re-use Good search capability Apple is a corporation Reaches places YouTube can’t (China) Pushes OER agenda and brings uni together in discussion Apple is a corporation
    28. 33. Futuregazing Photo courtesy of smemon87 on Flickr
    29. 34. Futuregazing Photo courtesy of FHKE on Flickr
    30. 36. Futuregazing
    31. 37. If…. Photo courtesy of Sigalakos on Flickr
    32. 38. Must leverage and manage Image courtesy of bluekdesign on Flickr
    33. 39. References <ul><li> http://wiki.creativecommons.org/What_is_OER%3F </li></ul><ul><li>h ttp://opencontent.org/blog/archives/1780 </li></ul><ul><li>http://projects.kmi.open.ac.uk/itunesu/impact/ </li></ul>

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